When it comes to who is on the hook for environmental and ethical garment production, consumers are quick to hold brands’ feet to the fire. But every design’s sustainability profile begins at the fiber level. Now, mills and spinners are under increased pressure not only to use fibers that were grown or sourced responsibly, but to prove their compliance through certifications. What’s more, eco-friendly yarns and fabrications must stand up to traditional alternatives when it comes to quality and functionality.

In this fireside chat, Sourcing Journal features editor Kate Nishimura sits down with Ruth Farrell, general manager, textiles of Eastman, to talk how the company’s growing Naia™ fiber portfolio is gaining the trust of consumers, not to mention more than 50 partner brands.

Watch the fireside chat to learn:

·     How consumer attitudes toward sustainability have changed in the five years since Naia™ was introduced.

·     The role certifications play in building trust around circularity, biodegradability, end of life, etc. and why Naia™ has partnered with TextileGenesis.

·     Why sustainable fashion doesn’t have to come with compromise, and the style versatility of Naia™ in textiles.

·     How brands are committing to science-based goals to push back against consumers’ greenwashing fears.

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