In this episode of The Association Insights Podcast powered by OnWrd & UpWrd, host Colleen Gallagher sits down with Leslie Frazier, SVP of Community and Industry Relations at Virginia REALTORS®, for a thoughtful conversation on leadership, advocacy, housing, and the evolving role of associations in building stronger communities.

With experience spanning political campaigns, state government, and association leadership, Leslie shares how relationship-building, data, and authentic communication help Virginia REALTORS® navigate complex issues like housing affordability, advocacy, and belonging in a rapidly changing environment.

🎧 Whether you lead advocacy, membership, communications, or strategy, this episode offers practical insight into how associations can stay trusted, relevant, and member-focused during times of change.

Key Highlights

The Real Role of Virginia REALTORS®: Leslie explains how the state association supports nearly 33,000 members through advocacy, research, education, and housing expertise.

Advocacy That Stays Bipartisan: In a constantly shifting political landscape, Virginia REALTORS® focuses on relationship-building and housing as a universal issue that impacts everyone.

Building Belonging Authentically: Leslie shares how the organization approached DEI by focusing on conversations, representation, and weaving belonging into the association’s everyday work.

Why Data Matters: From rising home prices to shifting buyer demographics, Virginia REALTORS® uses research and accessible data to strengthen both member value and public trust.

Leadership Starts with Relationships: Leslie emphasizes the power of genuine connection, small touchpoints, and networking as critical leadership skills for association professionals.

The Future Is Collaboration: As housing intersects with workforce and economic issues, Leslie discusses why associations must think beyond traditional silos and build broader partnerships.

🎧 Tune in for an insightful conversation on advocacy, leadership, housing, and why strong relationships remain the foundation of impactful associations.

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Coming Soon: We’re continuing to sit down with association professionals, industry leaders, and changemakers to explore the top trends, challenges, and ideas shaping the future of associations. Stay tuned!