The provided text is an excerpt from a cybersecurity marketing guide published by Byer Co., authored by Jeff Byer. It primarily focuses on the critical importance of building trust in the cybersecurity market due to the inherent skepticism of buyers. The article outlines practical strategies such as sharing customer success stories, showcasing certifications and transparent practices, and leading with thought leadership rather than direct product pitches. The source emphasizes that trust is earned through consistent proof and repetition, transforming vendors into trusted partners. Additionally, the text includes a website footer with company information, contact details, and a cookie consent manager detailing the various types of cookies used for functionality, analytics, performance, and advertising.