"ABM is Dead for Mid-Market Cybersecurity," argues that traditional Account-Based Marketing (ABM) is ineffective and too costly for smaller cybersecurity firms with $1M–$5M in revenue. Author Jeff Byer asserts that the enterprise ABM playbook results in wasted budget and "thin pipeline" due to high software costs and buyer skepticism. The article introduces an alternative framework called Structured Account Selling, which is designed for efficiency and precision targeting. This new strategy features four pillars: defining a focused "Golden Fifty" account list, monitoring for specific trigger signals, creating highly tailored problem-specific content, and executing a human-led, multi-channel sales sequence. Ultimately, the source promotes agility and personalization over high ad spend and encourages readers to adopt its new method, offering a free "ABM Lite Playbook" toolkit.

"The End of Funnel: How AI Is Forcing a Reinvention of Customer Journey Mapping," published by the company Byer Co. The central argument is that the traditional linear marketing funnel is obsolete because artificial intelligence has fundamentally changed customer behavior. According to the author, AI has collapsed the space between discovery and decision, leading to buyers entering the process at unpredictable angles and moving in a loop of micro decisions rather than sequential steps. The article proposes that marketers must replace the outdated funnel with three new frameworks: the Influence Map, the Decision Loop Map, and the Recall Map, emphasizing that brand Point of View (POV) and recognition have become more critical than simple conversion events. The surrounding context includes the company's services, contact information, and detailed cookie consent preferences.

"Byer-Nichols Threat Brief for December 1-15 2025," a cybersecurity intelligence report detailing threat activity over a two-week period. The brief, written by Jeremy Nichols, focuses on key trends like the re-emergence of the LockBit ransomware group and the dominance of the React2Shell vulnerability across multiple threat actors. Data tables illustrate shifts in ransomware leadership, with Qilin maintaining the top spot and Coinbase Cartel driving the construction sector to the most targeted position, while the USA remains the primary victim location. The document also lists specific trending adversaries (UNC clusters), actively exploited CVEs across major vendors, and new types of malware, all contributing to a clear picture of the current threat landscape.

"The Post-Click Economy: Why Your Brand's Point of View is the New SEO," published on December 8, 2025, by Mira Mikati for Byer Co. The central argument is that traditional Search Engine Optimization (SEO), focused on clicks and technical rankings, is being replaced by a "Post-Click Economy." This shift is driven by Artificial Intelligence (AI) summaries, "zero click" search answers, and pre-deciding buyers, meaning visibility now occurs before a website visit. The author contends that a strong, unique brand point of view (POV) is the new ranking factor because it allows content to stand out in an information-flattened world and creates recognition among buyers. Ultimately, the new goal is not discovery through clicks but achieving mindshare and recognition by consistently articulating a clear, repeatable stance that humans and machines learn to associate with the brand.

The "Byer-Nichols Threat Brief" delivers a detailed analysis of the cyber threat landscape during the second half of November 2025, highlighting trends in ransomware and emerging security risks. Ransomware dominance is held by Qilin, CL0P, and Akira, although newer groups like Sinobi and DragonForce show a rapidly increasing impact. The majority of targets are small businesses in the USA, with the manufacturing, technology, retail, and construction sectors experiencing the most frequent attacks, while Canada has notably risen as a major victim location. The analysis also identifies specific operational indicators, including several trending adversaries that merge state-aligned espionage with criminal monetization and a list of frequently exploited vulnerabilities and emerging malware like Amatera Stealer and ShadowV2. Furthermore, the report summarizes major incidents in the cyber news, such as a substantial DDoS attack on Azure and global crypto laundering convictions. This information reinforces the necessity for organizations to track how rapidly threat actors shift tactics between intelligence gathering and financial intrusion.

This episode is from an article titled "Beyond the Hype: A Realistic Framework for AI in Human Centric Marketing," presents a strategic perspective on integrating artificial intelligence into digital marketing practices. The author, Jeff Byer of Byer Co., argues that AI is a powerful tool requiring human guidance, not a replacement for human creativity, and warns against using it to generate generic "slop" that reduces content value. The core of the framework is The Three A's: Augment, Analyze, and Authenticate, which respectively advises using AI to support human creativity, leverage its strength in identifying patterns in large datasets, and maintain brand trust by prioritizing unique, proprietary content. Ultimately, the article advocates for a future where marketers use AI to handle scale and data, thereby focusing their valuable time on fostering authentic human connections.

This episode is from an article titled "The Visibility Economy: SEO Is Not Dead, but the Scoreboard Changed," argues that while traditional Search Engine Optimization (SEO) fundamentals remain crucial for discoverability, the ultimate goal has shifted from securing a click to achieving omnipresent visibility in the AI-driven information ecosystem. The author contends that artificial intelligence has compressed the search journey, leading to a decline in informational traffic and necessitating a zero-click strategy where brands must become citation-worthy entities referenced in AI outputs and community discussions. Success now hinges on building a credible footprint that contributes to the knowledge supply chain, making SEO the foundation rather than the finish line for modern digital dominance. Winning brands must publish frameworks, participate in communities, and earn organic discussion to ensure they are present wherever buying decisions are formed. Ultimately, the text defines visibility and authority, not just traffic, as the new competitive advantage in the marketing frontier.

This episode focuses on conversion rate optimization (CRO) strategies tailored for visitors who arrive at a website after first viewing an AI Overview on a search engine. Authored by Jeff Byer, the text argues that these "Post-AIO Searchers" are already knowledgeable about the topic's basics, requiring websites to shift their content approach from educating beginners to continuing a conversation with an informed audience. The primary recommended changes include dropping introductory definitions, leading immediately with strong evidence and unique insights, and implementing conversational, specific Calls to Action (CTAs) that feel like the next logical step for a user ready to act. Ultimately, the source stresses that websites must transition from providing generic information to offering specialized, "additive" content and a consultative experience to capture these high-intent visitors.