The provided text offers an overview of strategies for navigating extended sales cycles in cybersecurity marketing, emphasizing how to maintain buyer engagement over 12-18 months. It highlights the effectiveness of Account-Based Marketing (ABM) through personalized content and one-to-one outreach. The source also stresses the importance of creating role-specific content that addresses the diverse concerns of various stakeholders, from CISOs to CFOs. Furthermore, it advises on consistent presence and valuable engagement to prevent losing momentum, offering examples like newsletters and retargeting ads. Ultimately, the text underscores that successful cybersecurity marketing involves nurturing and educating leads throughout their extended decision-making journey rather than trying to rush the sale.

This document, "Fixing Technical & Complex Messaging in Cybersecurity Marketing," discusses strategies for effective communication in the cybersecurity industry. It highlights the common pitfall of using overly technical jargon and suggests focusing instead on benefits over features. The text advocates for plain language and analogies to make complex concepts understandable for diverse audiences, including non-technical decision-makers. Additionally, it advises layering content to cater to different levels of technical understanding, ensuring that information is presented clearly and concisely. Ultimately, the article emphasizes that clarity is a significant competitive advantage in a crowded market.

The provided source is a cybersecurity threat brief from Byer-Nichols, covering the first half of July 2025. It highlights Qilin as the leading ransomware and notes that small businesses, particularly in the manufacturing and technology sectors in the U.S., are the most frequent victims. The report also identifies emerging adversaries like Gamaredon and Scattered Spider, lists actively exploited vulnerabilities including those in Wing FTP Server and Chromium V8, and details trending malware such as Anatsa and Gh0stRAT. Finally, it summarizes top cybersecurity news, ranging from browser zero-day attacks to the disruption of a North Korean IT worker scheme.

In the ever-evolving world of SEO, one strategy stands out for its ability to boost both search engine rankings and user satisfaction: optimizing Core Web Vitals. These Google-defined metrics—Interaction to Next Paint (INP), Largest Contentful Paint (LCP), and Cumulative Layout Shift (CLS) — are confirmed ranking signals that directly influence how your website performs in search results. More importantly, they enhance the user experience, leading to lower bounce rates, higher conversions, and measurable ROI.

At Byer Co, I’m committed to sharing actionable SEO strategies that drive results. In this article, I’ll explain why Core Web Vitals are a game-changer, provide a step-by-step guide to optimize them, and show you what success looks like. Whether you’re a website owner, developer, or marketer, this guide will help you unlock the full potential of your site.

The provided text from Byer Co outlines their approach as a "digital growth partner," differentiating themselves from mere marketing vendors by emphasizing shared goals and integrated team collaboration. They explain how this partnership model identifies specific growth needs like traffic, leads, visibility, and sales, and then deploys a holistic suite of solutions, including SEO, PPC, content marketing, social media, and AI automations, to achieve those objectives. The article further details their five-step partnership process, from discovery to optimization and scaling, and highlights their transparent measurement of success through key performance indicators (KPIs) and consistent reporting, ultimately aiming to accelerate growth for B2B and tech brands.

This episode we talk about a blog post by Mira Mikati titled "7 Digital Marketing Trends Dominating 2025," published by Byer Co., outlines key shifts anticipated in the digital marketing landscape. The article highlights the growing importance of AI and human collaboration, the power of dark social channels, the continued reign of short-form video, and an evolving approach to SEO emphasizing helpful content. It also stresses the value of authenticity, the necessity of leveraging first-party data, and the emergence of community building as a central marketing strategy. The piece offers practical advice for businesses looking to adapt to these future trends in order to stay competitive.

This episode Mira Mikati takes over hosting duties to interview Jeff Byer about the new book he published about Cybersecurity Marketing. They discuss the content of the book, the process of creating a book, and what he would have done differently. Stay tuned to the end for a surprise announcement that Mira is excited about. The book is available for download at https://jbyer.com/free-cybersecurity-ebook and for purchase at Amazon. 

In this episode of the Digital Rage podcast we **explain content cannibalization**, a situation where multiple website pages target the same keywords, harming SEO. The article **defines the problem**, contrasting it with duplicate content, and **outlines common causes**, such as poor keyword planning and inconsistent linking. It further **details the negative impacts** on search rankings, click-through rates, and crawl budget. Finally, the piece **offers methods for identifying and fixing** content cannibalization, including content consolidation, differentiating intent, and using canonical tags, as well as preventative strategies.

Byer Co's article, "What is a Full Stack Marketer?", defines this role as a versatile professional skilled across various marketing disciplines like SEO, content, and analytics. It highlights their value, especially for startups needing broad marketing coverage without a large team. The article outlines key skills such as data analysis, content creation, email marketing, and social media advertising. It also discusses career paths for full stack marketers, the essential tools they use, and how Byer Co offers these professionals on an hourly basis. Ultimately, the piece champions the full stack marketer as a crucial asset for achieving sustainable growth in competitive digital marketing.