Episode 52

In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews Anderson Franco, a San Francisco solo personal injury attorney.

Anderson shares his path from UC Berkeley to 7 years in insurance defense, where he learned how insurers evaluate claims and saw communication gaps harming Spanish-speaking plaintiffs.

He explains how he launched his own practice around 2020 to serve local communities, with about 80% of clients being Spanish-only speakers, and how he relies on strong results, word-of-mouth, and being helpful even when inquiries aren’t PI cases. The conversation also covers growth challenges, including intake, hiring support, SEO, and AI search.

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