Maggie Peterson, editorial director at Scoop Studios and the creator of Small Business Boss, joins Britney on today’s episode to discuss the topic of building trust online. She reflects on her years of experience and her suggestions about how we have gotten to this point of untrustworthy marketing tactics.

TOPICS DISCUSSED IN THIS EPISODE:

* “Business as usual” tactics that dismantle trust

* Examples of untrustworthy marketing and what we can do instead

* Comparing the online business world with traditional sales and marketing

* Alternatives to “bro marketing”

* Messages and red flags to keep an eye out for

* The power in trusting yourself while running your business

* The Trust Course:

* Is this truthful?

* Transparency

* Is anyone rushing you?

* Do their results seem realistic?

* Do they seem to respect their clients?

* How being true to yourself saves energy

TRANSCRIPT:

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QUOTABLES:

“Let’s put someone’s character above charisma.” – Maggie Patterson, Building Trust Online #137 with @britneygardnerClick To Tweet

“A lot of these programs use tactics designed to trap you into a situation where you don’t feel like you can say no.” – Maggie Patterson, Building Trust Online #137 with @britneygardnerClick To Tweet

“Slowing down enough to ask ‘Is that aligned with my values? Is that how I want to run my business?'” – Maggie Patterson, Building Trust Online #137 with @britneygardnerClick To Tweet

“If you have done things that you don’t feel great about, I think, do your best now to make them right and forgive yourself.” – Maggie Patterson, Building Trust Online #137 with @britneygardnerClick To Tweet

“We all do the best we can with the information we have where we are in our business.” – Maggie Patterson, Building Trust Online #137 with @britneygardner