Too often, insight teams are asked to deliver fast answers, neglecting the time, tools, or trust to get them right. The cost of that remains usually invisible – until it’s not.

In this episode, Jane Frost CBE, CEO of the Market Research Society, digs into why the true job of insight professionals is synthesis, not exclusively analysis, and what it takes to move from being data providers to trusted strategic advisors in today’s organizations. We also discuss:

• Why great insight is built on connection.
• The importance of stakeholder relationships
• How treating insights as reusable assets strengthens long-term decisions

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