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Building Trust with Your Audience: How Content Creates Connections with Jeremy Enns #233
Jeremy Enns was unsure if anyone was actually reading his newsletters and if it was making any impact. After subscribing to 100 newsletters and producing 500 podcast episodes, he realized that if he wanted to build trust with his audience, he needed to commit to creating consistent content. With multiple years of creating content, Jeremy was able to build trust and saw success in his content ecosystem. Through his hard work, he has proven that consistency and commitment to creating good content are key to building trust with an audience.
Here’s what Jeremy Enns and I cover:
* Good nurture content allows us a window into the hearts and minds of the creator.
* What to expect from a long content strategy–and what not to expect.
* The role of consistency and when you really, truly can own your expertise.
Jeremy Enns is the creator of Podcast Marketing Academy, where he teaches brands and creators to hit their next growth milestones with detailed step by step marketing playbooks. He also writes the Scrappy Podcasting newsletter, sharing short actionable ideas around how underdog shows can punch above their weight.
listen to this content
Listen to this episode on:
Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe
Highlights in this episode:
* [00:02:58] The Holy Grail for newsletter writers–and all content creators
* [00:06:16] Podcasting builds up that relational aspect that you cannot get from a social media post.
* [00:08:57] A podcast (or any long-form content) feels like a more generous offering than an ad-driven lead magnet.
* [00:15:35] Jeremy’s launch vs nurture content life cycle
* [00:19:59] Consistency matters a lot more than frequency.
* [00:20:56] When you have a proven track record, people see that.
* [00:24:46] How to cover the breadth and full body of work you can offer: the inflection point.
* [00:27:26] How to lower the pressure that we all feel like we need to have it figured out now.
* [00:30:13] Being in this for the long haul. How you put it all together really becomes who you are, and that’s a pretty dang cool legacy.
Quotables:
Podcasting allows us a real and authentic window into the minds, hearts and souls of our favorite hosts. – Jeremy Enns
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Jeremy Enns was unsure if anyone was actually reading his newsletters and if it was making any impact. After subscribing to 100 newsletters and producing 500 podcast episodes, he realized that if he wanted to build trust with his audience, he needed to commit to creating consistent content. With multiple years of creating content, Jeremy was able to build trust and saw success in his content ecosystem. Through his hard work, he has proven that consistency and commitment to creating good content are key to building trust with an audience.
Here’s what Jeremy Enns and I cover:
* Good nurture content allows us a window into the hearts and minds of the creator.
* What to expect from a long content strategy–and what not to expect.
* The role of consistency and when you really, truly can own your expertise.
Jeremy Enns is the creator of Podcast Marketing Academy, where he teaches brands and creators to hit their next growth milestones with detailed step by step marketing playbooks. He also writes the Scrappy Podcasting newsletter, sharing short actionable ideas around how underdog shows can punch above their weight.
listen to this content
Listen to this episode on:
Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe
Highlights in this episode:
* [00:02:58] The Holy Grail for newsletter writers–and all content creators
* [00:06:16] Podcasting builds up that relational aspect that you cannot get from a social media post.
* [00:08:57] A podcast (or any long-form content) feels like a more generous offering than an ad-driven lead magnet.
* [00:15:35] Jeremy’s launch vs nurture content life cycle
* [00:19:59] Consistency matters a lot more than frequency.
* [00:20:56] When you have a proven track record, people see that.
* [00:24:46] How to cover the breadth and full body of work you can offer: the inflection point.
* [00:27:26] How to lower the pressure that we all feel like we need to have it figured out now.
* [00:30:13] Being in this for the long haul. How you put it all together really becomes who you are, and that’s a pretty dang cool legacy.
Quotables:
Podcasting allows us a real and authentic window into the minds, hearts and souls of our favorite hosts. – Jeremy Enns