Join us in Episode 89 of The Ranch Investor Podcast as we host Colter DeVries and industry pioneer Todd Churchill. Dive into an enlightening conversation covering Todd's journey from a family-rooted agricultural background to leading the grass-fed beef revolution with Thousand Hills Cattle Company. Unravel the complexities and challenges of the grass-fed beef market, including global competition and consumer appeal. Explore Todd's transition from Illinois farming to Oklahoma ranching, discussing the economics, innovative business strategies, and the importance of Audubon certification in sustainable ranching practices. Gain valuable insights into the evolving dynamics of ranch ownership, management, and the critical role of financial planning in adapting to changing market conditions. This episode is a must-listen for anyone interested in the future of ranching and agricultural entrepreneurship.