The subject of brand is something that tends to provoke interest and divide opinion across the industry. Whatever your views, it’s undeniable that having a solid brand & a great reputation is essential for the longevity of your business. Having said that - exactly how important is brand at what impact will it have on your Estate Agency? How do you establish your brand and furthermore which is more powerful, the personal brand or a corporate brand? These are just a few of the questions answered in today’s hour long show. As always we welcome any feedback, comments or questions. You can contact the hosts by mailing [email protected] or [email protected]