Building a Fighter Ep.128

Building a Brand. Be authentic, be straightforward and business is personal. MMA is an interesting landscape to brand yourself in both the athlete and support service role. It does take some courage, and confidence to put yourself out there in your brand and business but is it worth the effort. We talk about a lot of business lessons we have learned in this podcast and bring it all back to how you yourself are your brand. Personal boundaries, accurately valuing yourself, and staying true to yourself. We talk to our business experience as best we can and there are certain nuggets that athletes and coaches can use alike. Our biggest take away: stay authentic. 

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