Jannice Tagoe shares her journey from campus hustler to established entrepreneur, revealing how authentic branding drives business success in Ghana's competitive landscape.

• Creating a successful business by identifying gaps in existing services
• Starting online versus brick-and-mortar: leveraging post-COVID opportunities
• Building personal brand through authenticity rather than "settings"
• Why customer service is the missing link in Ghanaian business success
• Distinguishing between timidity and humility in professional settings
• The power of self-reliance in accelerating entrepreneurial growth
• Content creation as essential investment rather than optional extra
• Building omni-channel marketing strategy starting with social media
• Learning to learn: cultivating curiosity and intentionality
• Avoiding the trap of delayed action through perfectionism

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