In this episode, I sit down with Connor Eckhardt from Focused Image to talk about how government contractors are using digital marketing strategies to position for and win government contracts. We discuss some of the latest trends in B2G marketing, the importance of building a company brand, how to approach digital marketing, how to integrate marketing collateral with your digital strategy, and much more.
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Schedule a call with Michael: https://calendly.com/michaellejeune/govconstrategysession
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Join our Coaching and Training Platform Today!
- Our clients have won more than $14.6 Billion in contracts
- Over 24K government contractors trained
- Every document, strategy guide, and template you need
- More than 150 video trainings
- Email Support
- Weekly Inner Circle Live Q&A Call

Go check out our group coaching program here: https://federal-access.com/gamechangers

Ep 285: Building Your Brand With Creative Marketing Strategies

Game Changers was designed BY government contractors FOR government contractors.  The focus of every episode is to give listeners a new tip, trick, or strategy that will help them find and win more contracts.  Each episode features Subject Matter Experts (SME), companies that are successfully winning contracts, or nationally recognized professional speakers and authors.  The show is hosted by government experts Michael LeJeune from Federal Access and Joshua Frank from RSM Federal.  Their award-winning program Federal Access has helped their clients win over $2 Billion in government contracts.  Game Changers releases a new episode every other week.

Keywords: Government Contractor, Government Sales, Government Contracting, Government Contracts, Government Subcontracting, How to Win Government Contracts, Where to Find Government Contracts, Government Contract Support, FPDS Training, The Government Sales Manual, How to Respond to RFPs, How to Write a Proposal, Capability Statement, Government Trainer, Government Coach, Government Consultant.

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We live in a world where our government and national security is under constant attack.  The target of these attacks are not simply U.S. Government systems, but everywhere the information may reside.  The U.S. Government has taken an approach to these dangers by requiring the contracting community to protect not only itself, but the U.S. Government from National-State level attacks.  Failure to do so can result not only in a default termination, but in becoming the defendant in a False Claims Act suit. Attorney David Panzer discusses the unique and substantial risks of non-compliance with cybersecurity obligations.
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Join our group coaching community here: https://federal-access.com/gamechangers 
Grab my #1 bestselling book, "I'm New to Government Contract. Where Should I Start?"
Here: https://www.amazon.com/dp/B0CYXR56PS

Ep 316: Government Enforcement of Cybersecurity Requirements

This episode discusses the difficult process of selecting your company's flagship product or service. We talk about making informed decisions that align with market demand, passion, brand identity, and other key factors that will help lead you to the right choice. We also break down the top criteria essential for choosing a product that not only captivates but also sells. From understanding the importance of customer experience to evaluating profitability and scalability, this episode is packed with practical advice and real-world examples. Tune in to transform how you approach product selection and ensure your business stands out in the competitive government contracting market.
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Join our group coaching community here: https://federal-access.com/gamechangers 
Grab my #1 bestselling book, "I'm New to Government Contract. Where Should I Start?"
Here: https://www.amazon.com/dp/B0CYXR56PS

Ep 315: Choosing Your Flagship Product or Service

Dive into the world of mergers and acquisitions within the government contracting sector with Sharon Heaton, CEO of sbLiftOff. Sharon, a seasoned M&A expert and author of "Liftoff," shares invaluable insights on the art of successful deals, emphasizing empathy, strategic negotiation, and the critical importance of understanding GovCon nuances. Whether you're contemplating selling your business or looking to acquire another company, this episode will help you navigate the complexities of M&A.
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Join our Coaching and Training Platform Today!
- Our clients have won more than $14.6 Billion in contracts
- Over 24K government contractors trained
- Every document, strategy guide, and template you need
- More than 150 video trainings
- Email Support
- Monthly Inner Circle Live Q&A Call

Go check out this special offer today at https://federal-access.com/gamechangers

Ep 314: Navigating the GovCon M&A Landscape

In this episode, we delve into the intricate and often misunderstood world of government procurement. Most people think it's just about bidding and winning. There's a lot more happening behind scenes and leading up to a contract award. Once you understand the process, it will make it easier for you to approach the government to influence acquisitions, gain valuable market intelligence, and ultimately WIN government contracts.
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Join our Coaching and Training Platform Today!
- Our clients have won more than $14.6 Billion in contracts
- Over 24K government contractors trained
- Every document, strategy guide, and template you need
- More than 150 video trainings
- Email Support
- Monthly Inner Circle Live Q&A Call

Go check out this special offer today at https://federal-access.com/gamechangers

Ep 313: Understanding the Government Procurement Process

We recently had the pleasure of sitting down with Stephanie Alexander, CEO of Boost LLC and co-founder of govmates. Dive into Stephanie's entrepreneurial journey, her innovative approach to matching government contractors, and the unique challenges she navigates in the federal contracting realm. The heart of this episode is about Stephanie's personal battle with breast cancer and how she navigated one this unforeseen challenge as a business owner and leader for her two companies. Discover how Stephanie's clarity on priorities and reliance on her team have not only propelled her businesses forward but also offered profound life lessons. This episode is a testament to the power of a strong team, adaptability, and the enduring spirit of a determined leader.
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Join our Coaching and Training Platform Today!
- Our clients have won more than $14.6 Billion in contracts
- Over 24K government contractors trained
- Every document, strategy guide, and template you need
- More than 150 video trainings
- Email Support
- Monthly Inner Circle Live Q&A Call

Go check out this special offer today at https://federal-access.com/gamechangers

Ep 285: Building Your Brand With Creative Marketing Strategies

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