Technology can make marketing easier for your business. The various software tools your company uses for marketing combine to make a marketing stack. But what tools should you use and how do you build the right marketing stack?

The set of tools and technologies that you use to plan, execute, and measure your marketing efforts.

• Website content management system (CMS)

It’s the classic battle of “all in one” (like Zoho) or the best of each different piece.

I lean toward the best of each piece but certainly combine when I can.

In most cases, for a small business, time is a bigger issue than cost.

The cost for most of these tools doesn’t exceed perhaps $30/user/mo, but it can add up.

YES! At least that’s our opinion.