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Building Your Business on a Budget
In last week's webinar, I took everyone on a virtual tour through my business to see exactly what free and low-cost tools I use to run my business for about $100/month. I didn't start out spending that amount though, especially in the beginning when I was only making a few dollars here and there on my business.
Even though my business has truly expanded over the last few years, the most important thing for me is this: I resisted the pressure to expand my overheads in proportion to my earnings.
The normal trajectory goes like this... in the beginning you don't have any income, so you don't have any money to spend. But as you start earning, a voice starts to nag in the back of your mind "shouldn't I upgrade and do things legit."
This is the voice that tells you the $300/month payment to Infusionsoft is so worth it because your biz crushes are all using the platform. Or the voice that tells you that until you start using Photoshop, ZenDesk, WebinarJam, (insert other helpful but expensive service) you'll still be an impostor.
I consider myself a nice mix of coupon-cutting cheap and Ill-pay-for-something-LOVE spendy. So here's what I did: as I started to increase my earnings, I sat down and prioritized a list of things that I'd have to pay for but would make my business life so much easier and compared that to cheaper options that maybe required a bit of a learning curve (free Google hangouts vs. WebinarJam for example) and used my logic and intuition to make smart choices.
I'm a true bootstrapper by nature and don't really enjoy paying for things that I know I can do myself. But there are some things that for me are worth paying for (like an accountant next year so I can finally stop doing my taxes myself!)
Where to next:
01. Let us produce your podcast.
Book a "Hire Us" Call
==> https://www.brandbetterco.com/book-a-call
02. Join the Wealthy Wellness Biz Coaching group for $37/mo
Join the biz coaching group
==> https://girlmeetsbody.krtra.com/t/MXm4IOVx8YCp
03. Wellness clients on-demand - Podcasting for your health-based business MASTERCLASS
Watch the free masterclass
⇒ https://girlmeetsbody.krtra.com/t/WeYXq4shP2Xc
04. Grab the "Tools We Love" Toolkit
Grab the tools
⇒ https://girlmeetsbody.krtra.com/t/BRVzKXa3tLa4
05. Take the BrandPOP® Quiz and find out what makes your brand POP
Take the quiz
⇒ https://girlmeetsbody.krtra.com/t/PjrnxheuqACp
06. Grab the free BrandPlanner Toolkit
Grab the toolkit
⇒https://girlmeetsbody.krtra.com/t/SsfoV6pEKnXc
07. Prefer to connect on Insta? Here's where you can find us. Follow along on Instagram.
==> https://www.instagram.com/brandbetterco/
08. Prefer to connect on TikTok? Here’s where y
ABOUT THE SHOW
The Lead Better Podcast is where established health practitioners get honest about what it actually takes to run the business behind the practice.
FREE RESOURCES
- The Operations Gap (free training): see where your back-end stopped keeping up with your growth → https://live.leadbetterhq.com/operations-gap
- The AI-Powered Practice (free training): how the intelligence layer of a practice actually works → https://live.leadbetterhq.com/ai-powered-practice
- Stack Calculator: find out what your disconnected tools are really costing you → https://leadbetterhq.com/stack-calculator
- AI Brand Voice Starter Kit: get your content sounding like you again → https://leadbetterhq.com/ai-ambassador
PATIENT JOURNEY MAPPER
Find every place your practice is leaking revenue. An interactive 5-stage diagnostic for established health practices. https://leadbetterhq.com/challenge
WORK WITH US
Ready to hand the operational side of your practice to a team that understands HIPAA and your EHR? Book a call and we'll see if it's a fit → https://leadbetterhq.com/...
View all episodes
By Nicole Harlow: Brand and Marketing Strategist for Health-Based BusinessesIn last week's webinar, I took everyone on a virtual tour through my business to see exactly what free and low-cost tools I use to run my business for about $100/month. I didn't start out spending that amount though, especially in the beginning when I was only making a few dollars here and there on my business.
Even though my business has truly expanded over the last few years, the most important thing for me is this: I resisted the pressure to expand my overheads in proportion to my earnings.
The normal trajectory goes like this... in the beginning you don't have any income, so you don't have any money to spend. But as you start earning, a voice starts to nag in the back of your mind "shouldn't I upgrade and do things legit."
This is the voice that tells you the $300/month payment to Infusionsoft is so worth it because your biz crushes are all using the platform. Or the voice that tells you that until you start using Photoshop, ZenDesk, WebinarJam, (insert other helpful but expensive service) you'll still be an impostor.
I consider myself a nice mix of coupon-cutting cheap and Ill-pay-for-something-LOVE spendy. So here's what I did: as I started to increase my earnings, I sat down and prioritized a list of things that I'd have to pay for but would make my business life so much easier and compared that to cheaper options that maybe required a bit of a learning curve (free Google hangouts vs. WebinarJam for example) and used my logic and intuition to make smart choices.
I'm a true bootstrapper by nature and don't really enjoy paying for things that I know I can do myself. But there are some things that for me are worth paying for (like an accountant next year so I can finally stop doing my taxes myself!)
Where to next:
01. Let us produce your podcast.
Book a "Hire Us" Call
==> https://www.brandbetterco.com/book-a-call
02. Join the Wealthy Wellness Biz Coaching group for $37/mo
Join the biz coaching group
==> https://girlmeetsbody.krtra.com/t/MXm4IOVx8YCp
03. Wellness clients on-demand - Podcasting for your health-based business MASTERCLASS
Watch the free masterclass
⇒ https://girlmeetsbody.krtra.com/t/WeYXq4shP2Xc
04. Grab the "Tools We Love" Toolkit
Grab the tools
⇒ https://girlmeetsbody.krtra.com/t/BRVzKXa3tLa4
05. Take the BrandPOP® Quiz and find out what makes your brand POP
Take the quiz
⇒ https://girlmeetsbody.krtra.com/t/PjrnxheuqACp
06. Grab the free BrandPlanner Toolkit
Grab the toolkit
⇒https://girlmeetsbody.krtra.com/t/SsfoV6pEKnXc
07. Prefer to connect on Insta? Here's where you can find us. Follow along on Instagram.
==> https://www.instagram.com/brandbetterco/
08. Prefer to connect on TikTok? Here’s where y
ABOUT THE SHOW
The Lead Better Podcast is where established health practitioners get honest about what it actually takes to run the business behind the practice.
FREE RESOURCES
- The Operations Gap (free training): see where your back-end stopped keeping up with your growth → https://live.leadbetterhq.com/operations-gap
- The AI-Powered Practice (free training): how the intelligence layer of a practice actually works → https://live.leadbetterhq.com/ai-powered-practice
- Stack Calculator: find out what your disconnected tools are really costing you → https://leadbetterhq.com/stack-calculator
- AI Brand Voice Starter Kit: get your content sounding like you again → https://leadbetterhq.com/ai-ambassador
PATIENT JOURNEY MAPPER
Find every place your practice is leaking revenue. An interactive 5-stage diagnostic for established health practices. https://leadbetterhq.com/challenge
WORK WITH US
Ready to hand the operational side of your practice to a team that understands HIPAA and your EHR? Book a call and we'll see if it's a fit → https://leadbetterhq.com/...