The culture in any organization has an enormous influence over everything that happens. How can company leaders be more purposeful in creating the kind of culture that would cause employees to perform at a higher level?

David Friedman, author and CEO of High Performing Culture, spoke to us about his experiences building one of the largest employee benefits and consulting firms in the country, and how its success was impacted by the strong culture he had established. David’s most recent book, Culture by Design, was initially written as a way of documenting what he had created while leading his firm, and then became the cornerstone and business model for his current company.