Imagine being able to lower the cost of acquiring new customers WHILE ALSO leveraging your loyal ones to grow your business. Turns out you can. In this episode, Melody Mortazavi - tech founder and entrepreneur - joins us and drops so many knowledge bombs for entrepreneurs with a small marketing budget. Tune in to learn - * How to attract your ideal customer's attention * The difference between vanity metrics vs metrics that matter * Low-cost strategies to get your first customers * Roadblocks to avoid when building your customer acquisition strategy About Melody From her work on the initial Sephora team to her experiences in manufacturing, consulting, and brand strategy for companies like Gap Inc., Cisco, and Landor, Melody Mortazavi has been passionate about creating brands her entire career. Mortazavi is an entrepreneur who believes in the power of connection, and she founded UME, a Menlo Park playspace for children and workspace for adults, with that vision in mind. After UME was acquired, Mortazavi continued to pursue her love of brands and human connection by co-founding Longwalks. The Longwalks app provides daily prompts that empower people to connect meaningfully through conversation and journaling together. Check out Melody's app: https://www.longwalks.com/ Contact Melody: [email protected] Learn more about this topic and others by connecting with us on Instagram: https://www.instagram.com/thefemalefoundedcommunity/