Female Founded

Does your brand lack the strategy and consistency you need to grow your business?

Then it’s time to go back to the basics! On this episode, we are joined by Sarah Salaverria, branding expert and founder of Digital Decorist. With over 10 years experience working for companies like BuzzFeed, Disney, and YMCA, she has narrowed in on exactly what design knowledge you need to create a brand unique to you. Whether you just started your business or need a brand revamp, she will show you how to create a brand that attracts the clients you want to work with!

Tune in to learn all about

* The value of effective branding (and why you can’t just skip past it)

* How to build a solid brand identity

* Creating strategy around your brand visuals

* When it’s the right time to switch up your branding

Learn more about Sarah on her website! https://digitaldecorist.com

Is your website copy missing that magic touch it needs to incite your audience to take action? On this episode, we are joined by Micah Lambert, a copywriting powerhouse who will help you transform your website copy in no time. With years of experience working with clients of diverse needs, she has mastered the formulas and strategies that will take your website to the next level and turn your prospective clients into loyal customers. She’ll teach you how to swap out the clever words for greater clarity and magnify your message to your ideal clients!

Tune in to learn -

*How to craft a website roadmap that boosts your conversion rate

*How to present yourself as the best solution for prospective clients’ pain points

*The difference between features and benefits (and which you want to emphasize)

*Where SEO fits into copywriting

Does SEO feel like a necessity for your business but you don't know where to start? Let's fix that! On this episode of the podcast, we chat with Kathryn Kosmides, a long-time entrepreneur and activist who will help demystify SEO strategy while giving you tangible tips that you can apply to your website immediately.

Tune in to learn all about -
* Her secret recipe to ranking #1 on Google 👀
* How to start using keyword strategy to optimize your content
* The best way to format your writing so it ranks well
* Other methods that will drive traffic to your website

About Kathryn
Kathryn is the founder and CEO of Garbo, a nonprofit tech company that provides an online background check designed to prevent gender-based crimes in the digital age. Not only is she an activist, she has also worked with dozens of startups to help launch and scale their marketing efforts. She's been published in Forbes, Huffington Post, as well as many others and has generated a repeatable yet highly personalized formula for success through the many blogs, landing pages, articles, case studies, and more that she's strategized and executed for her clients.

Check out the Garbo website: www.garbo.io

Do you feel like you’ve lost the passion for your work and business?

On this episode, we are joined by Hannah Deindorfer, a holistic business coach, who gets candid on why you may be out of alignment with your business and how to get back to doing what you love (without sacrificing your success). 

Tune in to learn...

• The warning signs of not being in proper alignment with your business
• How to reframe your mindset around outsourcing 
• The importance of trying new things and failing to reach your own success

About Hannah

In 2018, Hannah decided to leave her corporate job with a dream to start her own business as a life coach. She felt the grind every day of her first year, coaching clients for next to nothing while in a constant state of overwhelm. Then something just clicked for her. Once she realized business doesn’t have to be all about the hustle and grind, her business began to soar. Since then, she has worked with over 100+ six- and seven-figure online coaches and has helped them all align the essential ingredients of their businesses in order to grow.

Do you wish you had a publicist to manage your brand but you aren't quite ready to invest in one?

Well on this episode of the Female Founded Podcast, our guest Sam Cartagena, a PR expert with over ten years of experience, will teach you how to become your own publicist in the meantime. Not only has she worked with global brands on award-winning digital marketing campaigns before, she has also consulted countless startups and is passionate about helping entrepreneurs learn how to advocate for their work. 

You'll leave this episode with a fantastic where-to-start strategy for do-it-yourself PR and insight into how you can build your self-trust and get comfortable with being seen. You won't want to miss out on this one - listen now!

About Sam:

Sam knows what it's like to suddenly be thrown off course in your life. When she was suddenly laid off, she didn't know what path to follow or what to do next - until she started listening to herself and her intuition. Now, she's created an amazing community of women focused on building their self-trust and learning how to be their own publicists by advocating for themselves. With 10 years of experience in PR, Sam delivers amazing insight to her clients and is passionate about the work she does to transform lives and emphasize the alignment between one's inner and outer worlds.

Check out Sam on her website www.ambitionandmischief.com or on IG @sam.cartagenaa

Do you ever have an amazing business idea but get stuck wondering how you’re going to pull it off?

In this episode, we are joined by Dani Sheriff, project planning expert, a self-love artist, and an essential part of the Female Founded Community. She channels her creativity and drive as she breaks down the steps to help turn your big dreams into reality. Although planning any project can be a daunting task, Dani takes us through the whole process: from the bare bones to the feedback to the bigger picture (and sometimes, back to the drawing board.) Ready to take the next intentional step towards your goals? Listen now!

About Dani

Dani is a writer, illustrator, YouTuber, and, of course, a skilled project manager. She passionately illustrates “real women,” in order to foster self love, and help women shift focus from their bodies to doing their greatest work. On her Youtube channel and blog, her goal is to create a community of self acceptance; encouraging women to place their energy where it really matters, open their minds, and learn new skills to reach their lifelong goals. 

 

Find Dani here!

@danisheriff on Instagram
www.danisheriff.com 
Dani on YouTube

Do you hesitate every time you go to click “send” on an email campaign?

We got you covered. On this episode of the Female Founded Podcast, we are joined by Jackie Ayala, an email strategist and founder of Email Beam. Jackie helps women-owned businesses with high-level email strategy and copywriting, avoiding the typical sleazy and unauthentic email tactics we’ve all seen plague our inboxes.

Tune in to learn all about -
* which email automation system is best for you
* how to start growing your email list the right way
* building credibility first before sending a single sales email
* knowing which metrics to pay attention to and how to improve them

Ready to feel confident in your email content and build authentic connections with your audience? Listen now or tune in wherever you listen to podcasts!

About Jackie
With over 5 years of experience in email marketing and copywriting, Jackie Ayala is truly an email ninja. As the owner of her own email strategy company, she delivers custom email marketing systems to her clients by swapping out overused and sleazy email tactics with generosity-centered content and messages. She’s all about authentic connection and creating community through valuable content (aka lead magnets) and consistency. When she’s not busy scrolling through inboxes, you can find her practicing spins and tricks on her fuschia Moxi roller skates.

Check out Jackie's website: www.emailbeam.co
Connect with her on Instagram: @emailbeam.co

Interested in using Flodesk as your email marketing platform? Click here to save 50% off your subscription EVERY month.

On this episode of The Female Founded Podcas,. Hannah had the opportunity to chat with Allison Otto, an Emmy-nominated, award-winning documentary filmmaker, cinematographer and visual journalist. Her clients have included National Geographic, BBC America, NBC, Travel Channel and many more. Needless to say, she is extremely talented. Given her experience in the film industry, Allison has been utilizing her extensive knowledge to help female entrepreneurs feel confident on camera and create media they can use for their business – and she shared a ton of knowledge bombs about film that you can utilize today. Whether you are investing in camera equipment for a new project or considering video creation on platforms like YouTube or Facebook, Allison has all the tips you’ll need to feel confident in creating professional and informative video content. This episode will completely change the game for you when it comes to using film for your business – so gear up (no pun intended) for this episode of the FF Podcast! Find Allison on her website, www.allisonotto.com or on Instagram, @allisonotto.

Imagine being able to lower the cost of acquiring new customers WHILE ALSO leveraging your loyal ones to grow your business. Turns out you can. In this episode, Melody Mortazavi - tech founder and entrepreneur - joins us and drops so many knowledge bombs for entrepreneurs with a small marketing budget. Tune in to learn - * How to attract your ideal customer’s attention * The difference between vanity metrics vs metrics that matter * Low-cost strategies to get your first customers * Roadblocks to avoid when building your customer acquisition strategy About Melody From her work on the initial Sephora team to her experiences in manufacturing, consulting, and brand strategy for companies like Gap Inc., Cisco, and Landor, Melody Mortazavi has been passionate about creating brands her entire career. Mortazavi is an entrepreneur who believes in the power of connection, and she founded UME, a Menlo Park playspace for children and workspace for adults, with that vision in mind. After UME was acquired, Mortazavi continued to pursue her love of brands and human connection by co-founding Longwalks. The Longwalks app provides daily prompts that empower people to connect meaningfully through conversation and journaling together. Check out Melody's app: https://www.longwalks.com/ Contact Melody: [email protected] Learn more about this topic and others by connecting with us on Instagram: https://www.instagram.com/thefemalefoundedcommunity/

On this episode of the Female Founded Podcast, Kristen Anderson joins us as we talk about the ups and downs that come with entering the fashion industry. As Kristen describes, the industry is cutthroat and incredibly hard to get into, making it so important to build connections and network early on. Kristen has started a few freelancing businesses over her time in the industry, and in this episode, she shares the do’s and don'ts that helped her become the successful fashion designer and entrepreneur she is today. Want to learn more about Kristen? Kristen Anderson has been a designer for over 9 years and is the owner of her self titled design studio, KRSTN NDRSN. She’s passionate about designing inclusive, figure-flattering apparel that makes every woman feel her best. She was an early team member at Adore Me where she contributed to a team that increased sales from $5mm to nearly $84mm in a span of 3 years. She's also worked on brands like Kona Sol, Victoria's Secret, Lane Bryant, and many more. Check out her Instagram https://www.instagram.com/krstnndrsn/ And her website https://www.kndrsn.com/ Interested in joining the Female Founded Community? Check out our mastermind:http://bit.ly/femalefoundedmastermind Catch you in the next episode!