The Marketing Automation Discussion

Building Your First B2B Sales Team | Sankar Sundaresan, SkyGeni


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Sankar is the CEO and Founder of SkyGeni, a Growth Insights platform for B2B revenue leaders. SkyGeni’s Explainable AI-powered actionable insights enable CROs to drive more efficient and predictable growth and boost sales productivity.

In this episode, Sankar shares experience and guidance on building your first sales team at a new venture, without existing sales processes.

Key takeaways:

* Hiring junior vs senior when building the team

* The role of the founder in preparing sales processes

* The key 2 traits to look for in new sales hires for the best return

* How to set targets for a new vs developed team

* What roles to fill in as the team grows, and how to fill them

* How to troubleshoot poor sales team performance

Key links:

* SkyGeni

* Sankar Sundaresan on LinkedIn



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomationfm.substack.com
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The Marketing Automation DiscussionBy Benjamin Boman, Alex Glenn

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