The Marketing Automation Discussion

Sankar is the CEO and Founder of SkyGeni, a Growth Insights platform for B2B revenue leaders. SkyGeni’s Explainable AI-powered actionable insights enable CROs to drive more efficient and predictable growth and boost sales productivity.

In this episode, Sankar shares experience and guidance on building your first sales team at a new venture, without existing sales processes.

Key takeaways:

* Hiring junior vs senior when building the team

* The role of the founder in preparing sales processes

* The key 2 traits to look for in new sales hires for the best return

* How to set targets for a new vs developed team

* What roles to fill in as the team grows, and how to fill them

* How to troubleshoot poor sales team performance

Key links:

* SkyGeni

* Sankar Sundaresan on LinkedIn

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomationfm.substack.com

This is the final post of The Marketing Automation Discussion. I want to take a moment to thank all of our guests and listeners for their support throughout the duration of this show. We have had some incredible conversations and I am grateful to have been able to interview some of you as guests.

I also want to give a special thank you to our previous host, Alex Glenn, for starting this podcast and providing valuable insights on marketing automation. If you enjoyed Alex's point of view, you can catch him on his new podcast called Make Them Famous or check out his website PartnerPrograms.io for more information.

As for me, I will be starting a new podcast, The Benjamin Boman Podcast, where I will be talking with marketers and founders. You can also connect with me on my website or Twitter @benjaminboman_.

Thank you again for tuning in to The Marketing Automation Discussion.

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Support this podcast: https://podcasters.spotify.com/pod/show/marketing-automation/support

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomation.fm

Will van der Sanden is the founder of Dux-Soup, one of the largest LinkedIn automation tools that helps users start, scale and engage with their network. In this episode, we discuss Will's suggestions on your networking strategy for B2B business development, and how to go about using tools to leverage your efforts. You can learn more about Dux Soup here.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomationfm.substack.com

Kevin McGrath is the founder of Beacon, a lead magnet creation and collection platform. Kevin shares a wealth of knowledge on the best practices for researching, developing, and deploying lead magnets from his experience with over 55,000 users.

We cover:

1. Research techniques


2. Content types


3. How many lead magnets to create


4. Best performance opt-ins


5. Trends in the space

Key links:

• Encharge.io


• Kevin's Twitter


• Article summary notes

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Support this podcast: https://podcasters.spotify.com/pod/show/marketing-automation/support

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomationfm.substack.com

Today we talk to Vukasin Vukosavljevic from lemlist. Vuk is the head of growth at Lemlist, a cold outreach automation tool that helps companies automate email to start conversations and get replies.

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Support this podcast: https://podcasters.spotify.com/pod/show/marketing-automation/support

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomationfm.substack.com

Can your agency onboarding process scale to handle double or triple the amount of new clients you take on now? Slow or high-friction onboarding processes can be a significant bottleneck to growing agencies or service businesses. To help with this, I talked to James Rose from Content Snare to discuss what the approach and tools required to significantly cut down the time and friction in onboarding, and improve delivery and client satisfaction as well, through automation. You can connect with James on Linkedin here.

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Support this podcast: https://podcasters.spotify.com/pod/show/marketing-automation/support

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomationfm.substack.com

What's cooler than customer acquisition? Customer retention. For this month's episode of the Marketing Automation Discussion, we talk to Ernie Santeralli host at Growth Decoded and multi-media content manager at ActiveCampaign on how to leverage automation to do just this.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomationfm.substack.com

I discuss starting and scaling affiliate or referral programs for your product. Our guest, Brady Cassidy, founder of Rewardful, an affiliate and referral platform for SaaS companies, shares actionable advice on various aspects of running successful programs. Brady discusses different types of referral programs, common mistakes to avoid, effective strategies for recruiting and closing partners at scale, onboarding new partners, the role of a partner manager, and key metrics for measuring performance.

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Support this podcast: https://podcasters.spotify.com/pod/show/marketing-automation/support

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomationfm.substack.com

Today we are looking at part-two of our episode on using chatbots to increase conversion with Paul McKeever. In this session we go more into demonstration mode as Paul applies his chatbot strategy framework to an example case study business.

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Support this podcast: https://podcasters.spotify.com/pod/show/marketing-automation/support

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomationfm.substack.com

Ever wondered if your business benefit from a chatbot? Join us as we talk with Paul McKeever, CEO of chatbot solution Continually, for part one of a two-part episode digging into how to improve conversions using chatbots and how to run a chatbot strategy. To subscribe for show notes, exclusive access to guests and more, visit our website.

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Support this podcast: https://podcasters.spotify.com/pod/show/marketing-automation/support

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomationfm.substack.com