Kevin McGrath is the founder of Beacon, a lead magnet creation and collection platform. Kevin shares a wealth of knowledge on the best practices for researching, developing, and deploying lead magnets from his experience with over 55,000 users.

We cover:

1. Research techniques


2. Content types


3. How many lead magnets to create


4. Best performance opt-ins


5. Trends in the space

Key links:

• Encharge.io


• Kevin's Twitter


• Article summary notes

---

Support this podcast: https://podcasters.spotify.com/pod/show/marketing-automation/support

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomationfm.substack.com