Revenue Alignment Podcast (R.A.P.)

Building Your Internal Thought Leadership to Get C-Suite Buy-In (Ashley Faus)


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We've often seen the case around why thought leaderships is important to  building your personal brand, in order to create job and business  opportunities  But what about thought leadership to build your internal brand and  credibility within your organization?  


That's the question I asked our next amazing guest Ashley who broke it  down for us in this episode of Revenue Alignment Podcast   


In it we spoke about   


1️⃣ How to use her 4 Pillars of Thought Leadership to build credibility  and trust within your company as a Marketer 

2️⃣ How to get buy-in from non-marketing functions for employee advocacy  programs  

3️⃣ How to make the business case to get budget to invest in marketing  versus other company-wide priorities    


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Revenue Alignment Podcast (R.A.P.)By ICAD Marketing