Revenue Alignment Podcast (R.A.P.)

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💥 New Podcast Alert 💥

With talks of marketing budgets being cut due to a recession it was an opportune time to speak with Abby who has years of experience in the Finance space for some of the biggest brands across the world

In this episode of the Revenue Alignment Podcast she shares her wisdom on:

1️⃣ The importance of seeing your CFO as a partner when it comes to getting budget approval

2️⃣ Why Marketers should think in terms of 3-5 years and not 12 months when it comes to budgeting

3️⃣ The importance of understanding overall business costs - and not just marketing - when making the case for budget

This one is short but packed full of insights every Marketer can benefit from

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Our next guest Laura is someone that it was a real pleasure interviewing because of how much energy and insight she brought to the show

In this episode of Revenue Alignment Podcast Laura and I talk about:

1️⃣ Why Marketing Isn’t Valued by Sales in Most companies (and how to change it)

2️⃣ Achieving better alignment between marketing and sales through departmental collaboration

3️⃣ Where to start if no alignment between both functions currently exists

4️⃣ How to use social selling to get internal buy-in and communicate Marketing’s value

You can watch the video version on YouTube @ ICAD Marketing

#marketing #sales #revenuealignment

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This week on Revenue Alignment Podcast we have a chat with Donald

He has extensive experience in Sales and gave some really great advice on how Marketers can better work with Sales to show their value

In this episode we talk about

1️⃣ How to use competitor case studies to create a value-add messaging that creates demand for your offer

2️⃣ How Marketing can help Sales get in front of the right prospects and the right time

3️⃣ How to deliver business value C-Suites care about by attaching a $ value to top of funnel marketing execution

As a bonus he also included a link to his free sales course that I highly recommend you check out https://thesalesevangelist.com/winston

Check out his full episode and as always your feedback is welcomed

#marketing #sales #revenuealignment

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We've often seen the case around why thought leaderships is important to  building your personal brand, in order to create job and business  opportunities  But what about thought leadership to build your internal brand and  credibility within your organization?  

That's the question I asked our next amazing guest Ashley who broke it  down for us in this episode of Revenue Alignment Podcast   

In it we spoke about   

1️⃣ How to use her 4 Pillars of Thought Leadership to build credibility  and trust within your company as a Marketer 

2️⃣ How to get buy-in from non-marketing functions for employee advocacy  programs  

3️⃣ How to make the business case to get budget to invest in marketing  versus other company-wide priorities    

Listen to the latest episode

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Our next guest is one who we would consider a rising star in the LinkedIn B2B space  

In this episode of Revenue Alignment Podcast we chat with Vladimir on proving marketing's value, specifically:  

1️⃣ Launching pilot programs to create quick revenue wins and get C-Suite buy-in

2️⃣ How to translate brand awareness into sales opportunities

3️⃣ What Marketers should focus on to demonstrate business value to CEOs  

If you're like us and love actionable tips and advice then you'll love this episode for sure

And as always let us know your biggest takeaway from the episode   

#marketing #ABM #sales #revenue

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We're back for Season 2 of the Revenue Alignment Podcast!

For this first episode I wanted to kick things off with a different perspective

I, and the guest that come on, speak a lot of about what Marketers should be doing to get buy-in

But truth is there are situations where CEOs and other C-Suites are more of a hindrance to marketing delivering how they need to

In this episode I share stories of instances where that happens

I also give feedback to CEOs on what they need to do to get out of marketing's way and allow them to do what they need to

And of course I also share a bit on what Marketers can do to set the proper expectations early so CEOs don't block the potential marketing can deliver to the organization

It should make for a pretty good conversation 

Listen the full episode and as always I welcome your feedback and your thoughts on it

#marketing #sales #revenue

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If I could use a phrase to describe the episode with my next guest it  would be "a predictable and pragmatic approach to marketing that proves  its value"  

My next guest is the one and only Sam and in this episode he really went  through some great content for the audience  

We spoke about  

1️⃣ What metrics to focus on to get C-Suite leadership buy-in  

2️⃣ Why the North Star that leadership sets can sometimes make or break marketing results  

3️⃣ (My personal favourite) A full break down of what levers Marketers can pull to drive revenue growth  

Believe me when I say you have to listen to this episode with Sam if you're really serious about how to show marketing's value at the highest level  

For most value be sure to watch it on YouTube as he goes through the different growth levers on his spreadsheet  

Links to full interview are in the comments below  

Link to download Sam's spreadsheet https://docs.google.com/spreadsheets/d/16CyFi0R-SzBfGOoLoeE5jPEg21BqU4PxDnBgQC0Rcdg/edit#gid=0   

#marketing #revenue #sales

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One of the things I appreciated the most about my next guest is how pragmatic his advice is

It's one of those conversations that will have you nodding in agreement the entire time

In this episode of the Revenue Alignment Podcast I speak with Andrew Smith, Director of Growth at Directive Consulting

We discussed:

1️⃣ How to change the narrative of marketing being seen as the "arts and crafts" department

2️⃣ Why Marketers should focus on the sales goal to determine what the marketing goal should be

3️⃣ The best way to partner with sales to show marketing's value

4️⃣ How to communicate with C-Suites at a business level

This episode exceeded my expectations by how much value Andrew gave and I'm sure it will for you as well

Click the links in the comments to watch and listen

Available on YouTube, Spotify, Apple and Google Podcasts

#marketing #sales #revenue