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💥 New Podcast Alert 💥
If I could use a phrase to describe the episode with my next guest it would be "a predictable and pragmatic approach to marketing that proves its value"
My next guest is the one and only Sam and in this episode he really went through some great content for the audience
We spoke about
1️⃣ What metrics to focus on to get C-Suite leadership buy-in
2️⃣ Why the North Star that leadership sets can sometimes make or break marketing results
3️⃣ (My personal favourite) A full break down of what levers Marketers can pull to drive revenue growth
Believe me when I say you have to listen to this episode with Sam if you're really serious about how to show marketing's value at the highest level
For most value be sure to watch it on YouTube as he goes through the different growth levers on his spreadsheet
Links to full interview are in the comments below
Link to download Sam's spreadsheet https://docs.google.com/spreadsheets/d/16CyFi0R-SzBfGOoLoeE5jPEg21BqU4PxDnBgQC0Rcdg/edit#gid=0
#marketing #revenue #sales
By ICAD Marketing💥 New Podcast Alert 💥
If I could use a phrase to describe the episode with my next guest it would be "a predictable and pragmatic approach to marketing that proves its value"
My next guest is the one and only Sam and in this episode he really went through some great content for the audience
We spoke about
1️⃣ What metrics to focus on to get C-Suite leadership buy-in
2️⃣ Why the North Star that leadership sets can sometimes make or break marketing results
3️⃣ (My personal favourite) A full break down of what levers Marketers can pull to drive revenue growth
Believe me when I say you have to listen to this episode with Sam if you're really serious about how to show marketing's value at the highest level
For most value be sure to watch it on YouTube as he goes through the different growth levers on his spreadsheet
Links to full interview are in the comments below
Link to download Sam's spreadsheet https://docs.google.com/spreadsheets/d/16CyFi0R-SzBfGOoLoeE5jPEg21BqU4PxDnBgQC0Rcdg/edit#gid=0
#marketing #revenue #sales