Revenue Alignment Podcast (R.A.P.)

Pulling the Right Levers to Drive Revenue Growth and Prove Marketing's Value (Sam Kuehnle)


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If I could use a phrase to describe the episode with my next guest it  would be "a predictable and pragmatic approach to marketing that proves  its value"  

My next guest is the one and only Sam and in this episode he really went  through some great content for the audience  

We spoke about  

1️⃣ What metrics to focus on to get C-Suite leadership buy-in  

2️⃣ Why the North Star that leadership sets can sometimes make or break marketing results  

3️⃣ (My personal favourite) A full break down of what levers Marketers can pull to drive revenue growth  

Believe me when I say you have to listen to this episode with Sam if you're really serious about how to show marketing's value at the highest level  

For most value be sure to watch it on YouTube as he goes through the different growth levers on his spreadsheet  

Links to full interview are in the comments below  

Link to download Sam's spreadsheet https://docs.google.com/spreadsheets/d/16CyFi0R-SzBfGOoLoeE5jPEg21BqU4PxDnBgQC0Rcdg/edit#gid=0   


#marketing #revenue #sales

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Revenue Alignment Podcast (R.A.P.)By ICAD Marketing