Marketing and Sales alignment

Where does it start?

How does it happen?

What's needed from both functions to make it work?

In  this episode I go through and answer these questions to highlight how  Marketing and Sales can work together in a mutually beneficial  relationship

Marketing gets more budget and creative freedom to execute the programs they want to

Sales gets higher quality leads and increased pipeline volume, convert more opportunities, thus increasing revenue (and bigger commissions 😉)

Take a listen and let me know what you think (it's a pretty short listen)

#marketing #sales #revenuealignment