Join me on a journey from a life-changing encounter with a hesitant carpenter seeking an engagement ring to the birth of Your Jewelry Coach. Discover how one customer's transformation from intimidated browser to confident buyer sparked a mission to revolutionize jewelry sales training. Learn the essential elements that create a powerful brand story and mission statement and how these work together to build authentic connections with your customers. Whether your's a seasoned jewelry or new to the industry, this episode reveals how to blend technical expertise with genuine human connection to create unforgettable customer experiences. find out why having both a compelling brand story and a clear mission statement isn't just about marketing - it's about transforming how jewelry is sold and understood.  Join my Facebook page Your Jewelry Coach.  Email me at [email protected].  Website coming soon #jewelrybusiness