Your customers aren’t just buying a diamond, a necklace, or a bracelet, they’re buying a feeling. A memory. A moment. An experience.

In this episode of Your Jewelry Coach, I share a story that every retail jeweler needs to hear about a missed connection, a customer who walked away, and what happened when a different approach was made with a positive outcome for all.

We’ll talk about how real sales success doesn’t come from pushing jewelry in a salesy way, it comes from listening, connecting, and helping someone mark a meaningful milestone with the perfect piece. Whether it’s love, grief, celebration, or self-worth, every piece of jewelry carries emotion. Your job? Help them feel it.

What you’ll learn in this episode:

• Why customers buy emotions, not just a piece of jewelry

• How to avoid “feature dumping” and actually connect

• The difference between a transaction and a transformation

• How to train your team to sell with heart, not pressure

This is the heart of our industry and it’s what we’ve lost in all the noise.

But we’re rebuilding it right, my savvy listener? One customer at a time, is all it takes. Let’s do this!!

Free Resource: Download the Ultimate Sales Presentation Checklist at ⁠yourjewellerycoach.com⁠

#Jewelry sales training #emotional selling #jewelry coaching #customer connection #how to sell jewelry #retail jewelry tips #jewelry customer experience #selling engagement rings #how to connect with jewelry buyers

Unlock the hidden psychology and symbolism behind every diamond & gemstone shape to transform your jewelry sales conversations.

Discover the fascinating stories, ancient meanings, and customer psychology behind diamond cuts that most jewelry salespeople never learn but you will and you’ll have an edge over your competition if you listen. This episode reveals the secret language that turns shape selection into storytelling gold.

Perfect for:  Jewelry sales professionals wanting to differentiate from competitors ✓ Gemologists seeking customer psychology insights ✓ Engagement ring consultants building emotional connections ✓ Diamond dealers elevating their sales presentations ✓ Jewelry store owners training their teams ✓ Anyone fascinated by gemstone history and symbolism

Featured Topics: Diamond shapes, gemstone psychology, jewelry sales training, engagement ring symbolism, diamond cut history, customer psychology, Art Deco jewelry, royal gemstones, vintage diamonds, jewelry storytelling

Transform "What shape do you like?" into powerful sales conversations that connect customers to centuries of romance, royalty, and personal meaning. No more generic sales pitches when you start speaking the secret language of diamonds.

Free Resource: Download the Ultimate Sales Presentation Checklist at ⁠yourjewelrycoach.com⁠

#JewelryEducation #DiamondShapes #JewelrySales #GemstoneSymbolism #EngagementRings #JewelryHistory #SalesTraining #DiamondCuts #JewelryCoach #GemologyEducation

Most jewelry salespeople think giving their opinion is helpful during a presentation but it’s actually one of the fastest ways to lose trust, miss the real needs of your customer, and kill long-term business.

In this episode, I’ll show you why offering your personal preferences, even with the best intentions, often backfires, leaving customers second-guessing their purchase or worse,regretting it entirely.

I’ll talk about: 

How giving your opinion shifts decision-making away from the customer and leads to buyer’s remorse 

Why guiding someone to discover what they truly want builds confidence, loyalty, and referrals 

The simple way to flip the conversation so customers feel understood and empowered not pressured 

And yes, I’ll share a story from my teenage years that proves why listening first matters more than you think

If you want to stand out from every otherjeweler out there, become the trusted expert your customers come back to again and again, and build a reputation that’s worth far more than a single sale this episode is for you.

Press play and learn how to sell jewelry the right way: by listening, guiding, and earning trust that lasts.

Download the FREE Sales Presentation Checklist from my website.  It’s a game changing tool that will grow your sales. ⁠https://www.yourjewelrycoach.com/⁠

Trying to sell everything to everyone? That’s thefastest way to be forgotten. In this episode of Your Jewelry Coach, you’ll learn why having a clear niche isn’t limiting, it’s the key to standing out,building loyalty, and actually enjoying what you sell.
Learn why generalists get ignored, how to find what youwant to be known for and hear suggestions of niche examples. 
Turn your focus into freedom and watch your marketing become a breeze when you have a core reason to tell the world who you are and why you are different. Whether you're into bridal, heirlooms, or local storytelling, this episode will help you sharpen your brand and attract the right buyers.  You are an independent jeweler so be great at one thing and that message will give you everything your heart desires.  It’s the root of everything.
So if your brand is still “we sell jewelry,” maybe it’stime to review your brand and try something new if you are stuck with moving forward and gaining the success you want.
If you are having trouble as a solopreneur and needsome help, I’m here for you to bounce things off of.  Reach out, shoot me an email and we’ll talk.  [email protected].
⁠Download my FREE Sales Presentation Checklist ⁠and watch your sales soar.

Are you still hiding your price tags like they’re some top-secret formula?
Bad news: That little habit might be quietly killing your credibility—and your sales.

In this no-fluff episode, I’m breaking down the 7 most common excuses jewellers use to avoid showing prices… and I’m calling BS on every one of them.

We’ll cover:
💥 Why hiding prices screams “don’t trust me” in 2025
💡 How transparent pricing actually boosts engagement and confidence
🛑 The real reason you’re afraid to show the number (and how to fix it)
✅ 7 smart, modern ways to display pricing that look clean, clear, and on-brand

This one’s not just a wake-up call—it’s a playbook for earning trust in a transparent world.
Listen now. Then go fix your showcases.

https://www.yourjewelrycoach.com/

When a customer asks, “Should I buy a lab-grown or a natural diamond?” your answer could make or break the sale and your reputation.

In this episode of Your Jewelry Coach, we dive into the most controversial question in retail jewellery today: lab-grown diamonds vs. natural diamonds. But this isn’t about picking sides, it’s about how you answer with integrity, build trust, and still make the sale.

You’ll learn why personal opinions should stay out of the sales floor and how to give unbiased, trust-building information.

This clear simple framework will guide customers toward the right decision based on their needs.  Your response is the defining moment in building long-term customer loyalty with todays informed and skeptical buyers. 

https://www.yourjewelrycoach.com/

A transformative must have tool if any retail jeweler wants to increase sales!! visit https://www.yourjewelrycoach.com/ In this episode I unveil my gift to you that has worked miraculously with all my stores - The Ultimate Sales Presentation Checklist. I designed it to pinpoint specific training needs and to celebrate wins. It's a game changer if you want it to be and what you'll discover is the importance of structured sale processes, common pitfalls in customer interactions, techniques to enhance customer trust and engagement, strategies for effective jewelry presentation and storytelling and methods to identify and address sales performance gaps.  You can equip your team with the tools to transform every customer interaction into a successful sale.  The checklist is FREE with zero strings attached.  In return, if you love it, feedback would be graciously appreciated.  

Your jewelry team is either your greatest asset or your biggest liability. In this episode, you will learn why most jewelry teams underperform.  Discover the three biggest training gaps in the industry and how to fix them. Tammy shares her proven Jewelry Professional’s Mindset Transformation Framework, designed to turn disconnected salespeople into confident, emotionally intelligent advisors that customers trust, connect with and return to for a lifetime.
Whether you're a store owner, manager, or frontline sales pro, this episode will challenge how you view team development, highlight the power of storytelling, and give you actionable ways to boost team performance and sales starting today.

https://www.yourjewelrycoach.com/

In this eye-opening episode, I challenge the traditional approach to explaining diamond colour to customers. You'll discover why industry jargon creates hesitation instead of sales, and learn a customer-focused method that builds trust and confidence. This podcast reveals the startling truth: we've been misleading people about diamond colour for decades and creating unnecessary confusion. Instead of technical lectures about the D-Z colour scale, you'll learn how to explain diamond colour in simple straightforward terms that you customers will understand. If you want to help your customer feel illuminated rather than intimidated, this is a must listen. It's perfect for jewelry professionals looking to elevate their sales approach with a new way to communicate about diamond colour. It's not about the letter on the chart, it's about the sparkle in their eye and in their heart.  Have thoughts on this episode, I'd love to have your feedback, don't be shy, shoot me an email at [email protected]

Emeralds deserve better than a quick birthstone mention. In this episode, we dive into the rich history, symbolism, and misunderstood beauty of emeralds and why they’re often overlooked in the showcase. I’ll walk you through my 3-phase sales approach that transforms hesitation into confidence and showcases emeralds as the royal treasures they truly are. You’ll learn how to overcome objections, tailor your presentation to buyer types, and elevate emeralds into irresistible heirloom pieces.