When a customer asks, “Should I buy a lab-grown or a natural diamond?” your answer could make or break the sale and your reputation.

In this episode of Your Jewelry Coach, we dive into the most controversial question in retail jewellery today: lab-grown diamonds vs. natural diamonds. But this isn’t about picking sides, it’s about how you answer with integrity, build trust, and still make the sale.

You’ll learn why personal opinions should stay out of the sales floor and how to give unbiased, trust-building information.

This clear simple framework will guide customers toward the right decision based on their needs.  Your response is the defining moment in building long-term customer loyalty with todays informed and skeptical buyers. 

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