Building a Personal Brand in PR with Grace Burton

In this episode of the BuzzStream Podcast, host Vince Nero sits down with Grace Burton, Senior Digital PR Executive at Digital Loft and co-creator of the PR Insider newsletter, to talk about one of the biggest growth levers for PR professionals today: building a personal brand.

If you’ve ever struggled with consistency, confidence, or knowing what to post, this conversation is packed with actionable insights.

We dive into:

• Why personal branding matters in PR (and how it benefits you and your agency)
• The surprising stats behind how few people actually post on LinkedIn
• Practical tips for staying consistent without burning out
• How to use commenting and engagement to grow your visibility
• Offline networking strategies that don’t feel “salesy”
• Turning content ideas into a sustainable posting strategy
• How newsletters and communities can supercharge your brand

⏰ Timestamps

• 00:00 — Introduction
• 00:33 — The Importance of Personal Branding in PR
• 01:01 — Starting Your Personal Branding Journey
• 04:27 — Benefits of Building a Personal Brand
• 06:12 — Engaging on Social Media Platforms
• 10:00 — Offline Networking Tips
• 13:43 — Content Strategy for Personal Branding
• 24:17 — The Value of Employee Personal Branding for Businesses
• 27:57 — Conclusion and Final Thoughts

Links

📩 Subscribe to PR Insider: https://www.theprinsider.com/
🌐 Learn more about BuzzStream: https://www.buzzstream.com

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