Wondering how to pitch journalists to get coverage?

Why not ask someone who runs comms for one of the leading media databases?

In this episode of the BuzzStream Podcast, host Vince Nero speaks with Linda Zebian, VP of Communications at Muckrack, about the evolving landscape of journalism and public relations.

They discuss the increasing number of pitches journalists receive, the challenges faced by the media industry, and the importance of relevant pitching.

Linda emphasizes the need for PR professionals to build trust and relationships with journalists, rather than just focusing on quantity.

⏰ Time stamps

00:00 - Intro

00:52 - State of Journalism: The Influx of Pitches

09:47 - State of PR: Relevance in Pitches

12:12 - Building Relationships in PR

22:28 - AI's Impact on Journalism and PR Strategies

27:58 - The Future of PR: Embracing New Opportunities

🔗 The links

• https://www.linkedin.com/in/linda-ezziddin/
• https://generativepulse.ai/report/
• https://muckrack.com/research/state-of-pr
• https://muckrack.com/research/the-state-of-journalism
• https://www.buzzstream.com/listiq/

Thinking of ways to boost your brand? Have you considered hosting your own conference or event?

In this episode, Vince Nero interviews Rich Brooks, the president of Flyte New Media, discussing the Agents of Change Conference and the importance of events in digital marketing.

Rich shares insights on lead generation, the challenges of event planning, and the balance between promoting one's brand and providing value to the audience. He emphasizes the significance of human connections in a digital age and how podcasts can complement event promotion.

00:00 Intro

01:32 The Agents of Change Conference: Origins and Purpose

05:24 The Benefits of Hosting Events for Branding and Lead Generation

08:36 Key Considerations for Organizing Your Own Event

11:49 Balancing Brand Promotion with Audience Engagement

15:24 Marketing Your Event: Strategies for Success

17:50 Choosing Speakers: The Art of Curation

23:05 Virtual vs. In-Person Events: Making the Right Choice

25:43 The Role of Podcasts in Event Promotion

29:10 The Importance of Human Connections in a Digital Age

https://www.theagentsofchange.com/

https://www.takeflyte.com/

https://www.linkedin.com/in/therichbrooks/

https://www.buzzstream.com/newsletter/

Building brands just got harder. But in this episode, I'll show you why it's not rocket science.

In this episode of the BuzzStream Podcast, host Vince Nero is joined by Harry Clarkson-Bennett, the SEO Director at The Telegraph in the UK and the creator of the Leadership in SEO Substack. Together, they discuss the challenges and strategies for building a brand in the post-AI era.

The conversation covers a wide range of topics, including the importance of understanding your audience, the evolving role of SEO and backlinks, and the impact of AI on content visibility.

Harry also shares insights into the internal workings of a major publisher and the competitive landscape of digital PR.

⏰ Timestamps

• 00:00 – Intro
• 00:14 – Building a Brand in the Post-AI World
• 00:44 – Creating Demand for Your Brand
• 08:25 – SEO Strategies & Backlinks in AI
• 19:22 – Spam and SEO Tactics
• 27:29 – The Role of Big Publishers in Digital PR
• 36:25 – Impact of News on SEO & PR Strategies
• 39:59 – Inside the Operations of a Major Publisher

🔗 Some Links for You

• Harry Clarkson-Bennett on LinkedIn
• Leadership in SEO Substack
• Harry's article: Build a Brand With SEO Post-AI
• Try BuzzStream ListIQ

In this episode of the BuzzStream podcast, host Vince Nero is joined by Madeleine Dykes, head of digital PR at Rise at Seven, to discuss all things reactive PR in the US.

Madeleine shares insights on the importance of staying current with news, strategies to pitch expert commentary, the differences between UK and US media landscapes, and how to use reactive PR to build relationships with journalists.

⏰ Timestamps:

• 00:00 – Intro
• 01:07 – Daily Routine in Reactive PR
• 03:32 – Finding Hooks and Trends
• 05:17 – Pitching Commentary and Expert Opinions
• 08:05 – Creating Full-Fledged Stories
• 11:52 – Building Relationships with Journalists
• 21:57 – Differences Between UK and US Reactive PR

🔗 Check out all links here:
https://riseatseven.com/
https://www.buzzstream.com
https://www.linkedin.com/in/madeleine-hennessy-dykes/

If you want to learn more about how to master reactive PR, check out our post: https://www.buzzstream.com/blog/reactive-pr/

In this episode of the BuzzStream Podcast, host Vince Nero is joined by Leah Daly, Senior PR at Fat Joe, to talk about mastering reactive PR.

Leah shares her insights on the various strategies, the importance of relevancy, and the daily workflow required for successful reactive PR. They discuss key mistakes to avoid, proactive preparation for reactive PR, and best practices for identifying and pitching the right journalists.

• 00:00 — Welcome and Introductions
• 00:34 — Understanding Reactive PR
• 01:37 — Defining Reactive PR
• 02:31 — Relevancy in Reactive PR
• 05:02 — Daily Workflow and Preparation
• 06:18 — Proactive Approaches to Reactive PR
• 11:07 — Pitching Strategies
• 14:48 — Identifying the Right Journalists
• 23:14 — Common Mistakes in Reactive PR
• 29:39 — Conclusion and Final Thoughts

• Connect with Leah on LinkedIn
• Explore FatJoe
• BuzzStream + ListIQ

Unlock the secret to combining SEO, PR, and content in the AI era!

Tamara  Sykes joins us to explore how brands stay visible, trusted, and discovered in today’s landscape.

In this episode, BuzzStream’s Vince  Nero sits down with Tamara  Sykes (Head of Client Strategy, Stacker) to explore how the boundaries between SEO, PR, and content are blurring.

We cover how traditional roles are changing, how those teams can work better together, and what smaller organisations need to do to stay aligned and effective.

You’ll also learn:

• Why SEO and PR teams must speak the same language and work toward one “visibility” goal
• How content teams can prioritise and adjust their roadmap using signals from PR and SEO
• Practical advice for smaller businesses (or agencies) with limited resources on keeping SEO, PR and content efforts aligned

And much more.

⏰ Timestamps:

00:00 Intro

00:17 The Changing Landscape of SEO and AI's Impact

01:07 Understanding the Overlap Between SEO, PR, and Content

01:50 The Role of Discoverability and Visibility in AI

03:13 Traditional vs. Digital PR in the AI Era

04:12 The Importance of Collaboration Between SEO and PR

05:23 Challenges and Solutions in PR and SEO Collaboration

06:22 Insights from the State of Digital PR Study

08:56 Aligning PR, SEO, and Content Strategies

09:18 The Role of Data in PR and SEO Collaboration

12:28 Content Strategy and Prioritization

16:21 Flexibility in Planning and Adapting Strategies

20:12 Navigating Industry-Specific Challenges

22:08 The Importance of Flexibility and Communication

23:04 Dealing with Internal Red Tape

24:22 Aligning Goals Across Teams

28:13 Simplifying Strategies for Small Businesses

31:18 Measuring Impact and Success

33:24 Final Thoughts and Contact Information

Links mentioned in the video:

• Stacker: https://www.stacker.com
• BuzzStream: https://www.buzzstream.com
• Connect with Tamara Sykes on LinkedIn: https://www.linkedin.com/in/tamarasykes/

In this episode of the BuzzStream Podcast, host Vince Nero speaks with Kelsey Libert, co-founder of Fractl, about the evolving landscape digital PR now that LLMs are in the mix.

Kelsey shares insights on building relationships with journalists, adapting to changes in Google search, and the significance of niche publishers in LLMs.

The conversation emphasizes the need for marketers to create valuable content and leverage AI tools to enhance their strategies.

⏰ Timestamps

00:00 - Introduction to AI and SEO

02:52 - Understanding Generative Engine Optimization (GEO)

05:47 - The Role of Links in the New Landscape

08:27 - Digital PR Strategies in the Age of AI

11:12 - Building Relationships with Journalists

14:05 - Navigating Google Search Frustrations

18:56 - Expanding Beyond Google: Multi-Channel Strategies

21:32 - Leveraging AI for Content Syndication

27:32 - Key Metrics for Tracking Performance

32:11 - The Future of Niche Content in LLMs

Check out Kelsey's work at frac.tl

Check out BuzzStream at buzzstream.com

In this episode of the BuzzStream podcast, host Vince Nero interviews content marketing expert David Bain.

David, the founder of the UK-based content agency Casting Cred, shares his views on what content marketing means in 2025, including the importance of delivering the right content to users at the right time.

He elaborates on his six H content framework—hero, hub, help, heart, happy, and human content—and how it helps map customer journeys and sustain content strategies amidst rapid industry changes.

⏰ Time Stamps

00:00 - Intro

01:42 - Defining Content Marketing in 2025

01:53 - User-Centric Content Strategies

03:59 - SEO and Digital PR in Content Marketing

05:17 - Email Marketing and the 6H Framework

09:37 - The Pump and Funnel Marketing Model

14:53 - Adapting Content Strategies in the AI Era

18:00 - Monitoring Content Marketing Success

19:57 - Trends in SEO and Content Marketing

23:32 - Maintaining a Content Framework Amidst Change

27:04 - Final Thoughts and Upcoming Projects🐝 Don't miss all of BuzzStream's content:www.buzzstream.comCheck out more of David on: www.castingcred.com

We’re diving into Ahrefs’ huge new study on AI and brand visibility — they looked at 75,000 brands to see how often they get mentioned in AI tools, and what that means for SEO and digital PR.

If you want to know where brand visibility is headed in the AI era, this one’s packed with insights you don’t want to miss.

⏰Time stamps

00:00 - Intro

00:18 - Overview of the Ahrefs Study

01:47 - Inspiration Behind the Study

05:54 - Key Findings and Surprises

10:09 - Building a Brand vs. Building Mentions

12:28 - Strategies for Brand Building

18:00 - The Role of Links in AI Overviews

19:24 - Sentiment and Quality of Mentions

22:03 - Optimizing for AI vs. Traditional Search

24:17 - Final Thoughts and Takeaways

Check out the full study from Ahrefs here: https://ahrefs.com/blog/ai-overview-brand-correlation

Check out Buzzstream here: https://www.buzzstream.com

In this episode of the BuzzStream podcast, Mike King, founder of iPullRank, shares how relevance engineering can help you show up in AI.

Vince and Mike discuss the impact of AI on the industry, specifically focusing on Google's recent updates and the significance of digital PR in the evolving landscape.

Mike explains the concept of relevance engineering, a new approach that combines AI, information retrieval, content strategy, UX, and digital PR.

He also shares practical strategies for businesses to stay ahead in the AI era, as well as the importance of creating highly relevant and specific content.

⏰ Time Stamps00:00 Introduction

00:36 The Future of SEO and Digital PR

01:29 Google Leak and Its Relevance

04:37 Relevance Engineering Explained

08:17 Impact of AI on SEO and Digital PR

22:35 Practical Tips for Small Businesses

24:33 Tools and Strategies for AI Optimization

29:18 Final Thoughts and Conclusion

❗️Find all of Mike's work on ⁠https://www.ipullrank.com⁠

📧 Check out our email newsletter: https://www.buzzstream.com/newsletter