BuzzStream Digital PR and Link Building Podcast

YouGov has published thousands of surveys—so what separates the ones that break through from the ones that don’t?

In this episode of the BuzzStream podcast, host Vince Nero interviews Brian Reitz, Senior Marketing Manager at YouGov, to discuss the intricacies of survey design and the factors that make surveys newsworthy.

They explore the internal processes at YouGov for determining survey topics, the importance of brainstorming, and the balance between timely and emotional content and much more.

⏰ Timestamps

00:00 – Introduction

05:10 – How YouGov chooses survey topics

10:28 – SEO vs. news value: Should search demand shape survey strategy?

18:22 – What actually drives coverage (emotion, simplicity & authority)

27:31 – Demographics, negativity & common survey PR mistakes

37:28 – Real survey example + final advice for PRs running surveys

🔗 Links and Resources

• https://www.linkedin.com/in/brianmreitz/
• https://yougov.com/
• https://www.buzzstream.com/blog/yougov-survey-analysis/
• https://yougov.com/en-us/business/engage/reality-checks

There's a HUGE gap between digital PR and more traditional PR, and it's causing some frustration and confusion.

In this episode, Vince Nero interviews Jon Amar, a public relations consultant, discussing the friction between PR and digital PR.

They emphasize the need for collaboration between PR and digital PR professionals to develop more effective communication strategies and ultimately deliver better results for their clients.

⏰ Chapters

00:00 - Intro

02:24 - Defining Public Relations

11:49 - Trust and Credibility in PR

17:28 - The Confusion Between PR and Digital PR

22:44 - The Value of PR Beyond Media Coverage

26:37 - Collaboration in PR and SEO

31:36 - Transforming Digital PR Agencies

36:10 - Creating News When There Is None

🔗 Links and Resources:

• https://www.linkedin.com/posts/jonamar1_can-someone-please-tell-me-the-difference-activity-7396241335521005568-7clw/
• https://www.buzzstream.com/blog/digital-pr-vs-pr-podcast/
• https://www.jza-pr.com/
• https://www.linkedin.com/in/jonamar1/
• 🐝 https://www.buzzstream.com

In this episode of the BuzzStream podcast, Vince Nero interviews Chloe Osunsami, head of digital PR at Aira, to discuss the intricacies of conducting a digital PR audit.

Chloe shares her approach to understanding new clients, the importance of competitor analysis, and how SEO metrics are crucial to shaping PR strategies.

⏰ Timestamps:

00:00 - Intro

01:12 - Understanding the Client and Competitors

03:54 - The Role of SEO in Digital PR

07:06 - Tools for Digital PR Audits

11:49 - Quantifying Relevance in Backlinks

13:48 - Client Collaboration in Strategy Development

20:53 - Evolving Audit Strategies

25:37 - Using Existing Content for PR

29:31 - Ongoing Audit Processes

🔗 Links

• Chloe's LinkedIn
• Aira
• Read the Full Article on BuzzStream

It's about what sparks that talk. That's the key to successful survey ideation.

In this episode of the BuzzStream Podcast, host Vince Nero interviews Rick Maughan, head of content at Talker Research.

They discuss the intricacies of survey ideation, the importance of collaboration in research, and how to make seemingly boring topics engaging.

⏰ Time stamps

00:00 - Introduction

02:28 - The Ideation Process for Surveys

08:11 - Making Boring Industries Interesting

10:55 - The Importance of Human Stories in Data

16:08 - The Role of Methodology and Sample Size

23:02 - Understanding Sample Sizes and Statistical Significance

27:46 - Building a Narrative Around Data

35:44 - Creative Approaches to Data Analysis

🔗 Links and Resources Mentioned

• https://www.linkedin.com/in/rick-maughan-0705ba18
• https://talkerresearch.com/
• https://talkerresearch.com/research-reveals-the-perfect-movie-length/
• https://wearetalker.com/
• https://www.buzzstream.com

Wondering how to pitch journalists to get coverage?

Why not ask someone who runs comms for one of the leading media databases?

In this episode of the BuzzStream Podcast, host Vince Nero speaks with Linda Zebian, VP of Communications at Muckrack, about the evolving landscape of journalism and public relations.

They discuss the increasing number of pitches journalists receive, the challenges faced by the media industry, and the importance of relevant pitching.

Linda emphasizes the need for PR professionals to build trust and relationships with journalists, rather than just focusing on quantity.

⏰ Time stamps

00:00 - Intro

00:52 - State of Journalism: The Influx of Pitches

09:47 - State of PR: Relevance in Pitches

12:12 - Building Relationships in PR

22:28 - AI's Impact on Journalism and PR Strategies

27:58 - The Future of PR: Embracing New Opportunities

🔗 The links

• https://www.linkedin.com/in/linda-ezziddin/
• https://generativepulse.ai/report/
• https://muckrack.com/research/state-of-pr
• https://muckrack.com/research/the-state-of-journalism
• https://www.buzzstream.com/listiq/

Thinking of ways to boost your brand? Have you considered hosting your own conference or event?

In this episode, Vince Nero interviews Rich Brooks, the president of Flyte New Media, discussing the Agents of Change Conference and the importance of events in digital marketing.

Rich shares insights on lead generation, the challenges of event planning, and the balance between promoting one's brand and providing value to the audience. He emphasizes the significance of human connections in a digital age and how podcasts can complement event promotion.

00:00 Intro

01:32 The Agents of Change Conference: Origins and Purpose

05:24 The Benefits of Hosting Events for Branding and Lead Generation

08:36 Key Considerations for Organizing Your Own Event

11:49 Balancing Brand Promotion with Audience Engagement

15:24 Marketing Your Event: Strategies for Success

17:50 Choosing Speakers: The Art of Curation

23:05 Virtual vs. In-Person Events: Making the Right Choice

25:43 The Role of Podcasts in Event Promotion

29:10 The Importance of Human Connections in a Digital Age

https://www.theagentsofchange.com/

https://www.takeflyte.com/

https://www.linkedin.com/in/therichbrooks/

https://www.buzzstream.com/newsletter/

Building brands just got harder. But in this episode, I'll show you why it's not rocket science.

In this episode of the BuzzStream Podcast, host Vince Nero is joined by Harry Clarkson-Bennett, the SEO Director at The Telegraph in the UK and the creator of the Leadership in SEO Substack. Together, they discuss the challenges and strategies for building a brand in the post-AI era.

The conversation covers a wide range of topics, including the importance of understanding your audience, the evolving role of SEO and backlinks, and the impact of AI on content visibility.

Harry also shares insights into the internal workings of a major publisher and the competitive landscape of digital PR.

⏰ Timestamps

• 00:00 – Intro
• 00:14 – Building a Brand in the Post-AI World
• 00:44 – Creating Demand for Your Brand
• 08:25 – SEO Strategies & Backlinks in AI
• 19:22 – Spam and SEO Tactics
• 27:29 – The Role of Big Publishers in Digital PR
• 36:25 – Impact of News on SEO & PR Strategies
• 39:59 – Inside the Operations of a Major Publisher

🔗 Some Links for You

• Harry Clarkson-Bennett on LinkedIn
• Leadership in SEO Substack
• Harry's article: Build a Brand With SEO Post-AI
• Try BuzzStream ListIQ

In this episode of the BuzzStream podcast, host Vince Nero is joined by Madeleine Dykes, head of digital PR at Rise at Seven, to discuss all things reactive PR in the US.

Madeleine shares insights on the importance of staying current with news, strategies to pitch expert commentary, the differences between UK and US media landscapes, and how to use reactive PR to build relationships with journalists.

⏰ Timestamps:

• 00:00 – Intro
• 01:07 – Daily Routine in Reactive PR
• 03:32 – Finding Hooks and Trends
• 05:17 – Pitching Commentary and Expert Opinions
• 08:05 – Creating Full-Fledged Stories
• 11:52 – Building Relationships with Journalists
• 21:57 – Differences Between UK and US Reactive PR

🔗 Check out all links here:
https://riseatseven.com/
https://www.buzzstream.com
https://www.linkedin.com/in/madeleine-hennessy-dykes/

If you want to learn more about how to master reactive PR, check out our post: https://www.buzzstream.com/blog/reactive-pr/

In this episode of the BuzzStream Podcast, host Vince Nero is joined by Leah Daly, Senior PR at Fat Joe, to talk about mastering reactive PR.

Leah shares her insights on the various strategies, the importance of relevancy, and the daily workflow required for successful reactive PR. They discuss key mistakes to avoid, proactive preparation for reactive PR, and best practices for identifying and pitching the right journalists.

• 00:00 — Welcome and Introductions
• 00:34 — Understanding Reactive PR
• 01:37 — Defining Reactive PR
• 02:31 — Relevancy in Reactive PR
• 05:02 — Daily Workflow and Preparation
• 06:18 — Proactive Approaches to Reactive PR
• 11:07 — Pitching Strategies
• 14:48 — Identifying the Right Journalists
• 23:14 — Common Mistakes in Reactive PR
• 29:39 — Conclusion and Final Thoughts

• Connect with Leah on LinkedIn
• Explore FatJoe
• BuzzStream + ListIQ

Unlock the secret to combining SEO, PR, and content in the AI era!

Tamara  Sykes joins us to explore how brands stay visible, trusted, and discovered in today’s landscape.

In this episode, BuzzStream’s Vince  Nero sits down with Tamara  Sykes (Head of Client Strategy, Stacker) to explore how the boundaries between SEO, PR, and content are blurring.

We cover how traditional roles are changing, how those teams can work better together, and what smaller organisations need to do to stay aligned and effective.

You’ll also learn:

• Why SEO and PR teams must speak the same language and work toward one “visibility” goal
• How content teams can prioritise and adjust their roadmap using signals from PR and SEO
• Practical advice for smaller businesses (or agencies) with limited resources on keeping SEO, PR and content efforts aligned

And much more.

⏰ Timestamps:

00:00 Intro

00:17 The Changing Landscape of SEO and AI's Impact

01:07 Understanding the Overlap Between SEO, PR, and Content

01:50 The Role of Discoverability and Visibility in AI

03:13 Traditional vs. Digital PR in the AI Era

04:12 The Importance of Collaboration Between SEO and PR

05:23 Challenges and Solutions in PR and SEO Collaboration

06:22 Insights from the State of Digital PR Study

08:56 Aligning PR, SEO, and Content Strategies

09:18 The Role of Data in PR and SEO Collaboration

12:28 Content Strategy and Prioritization

16:21 Flexibility in Planning and Adapting Strategies

20:12 Navigating Industry-Specific Challenges

22:08 The Importance of Flexibility and Communication

23:04 Dealing with Internal Red Tape

24:22 Aligning Goals Across Teams

28:13 Simplifying Strategies for Small Businesses

31:18 Measuring Impact and Success

33:24 Final Thoughts and Contact Information

Links mentioned in the video:

• Stacker: https://www.stacker.com
• BuzzStream: https://www.buzzstream.com
• Connect with Tamara Sykes on LinkedIn: https://www.linkedin.com/in/tamarasykes/