Unlock the secret to combining SEO, PR, and content in the AI era!

Tamara  Sykes joins us to explore how brands stay visible, trusted, and discovered in today’s landscape.

In this episode, BuzzStream’s Vince  Nero sits down with Tamara  Sykes (Head of Client Strategy, Stacker) to explore how the boundaries between SEO, PR, and content are blurring.

We cover how traditional roles are changing, how those teams can work better together, and what smaller organisations need to do to stay aligned and effective.

You’ll also learn:

• Why SEO and PR teams must speak the same language and work toward one “visibility” goal
• How content teams can prioritise and adjust their roadmap using signals from PR and SEO
• Practical advice for smaller businesses (or agencies) with limited resources on keeping SEO, PR and content efforts aligned

And much more.

⏰ Timestamps:

00:00 Intro

00:17 The Changing Landscape of SEO and AI's Impact

01:07 Understanding the Overlap Between SEO, PR, and Content

01:50 The Role of Discoverability and Visibility in AI

03:13 Traditional vs. Digital PR in the AI Era

04:12 The Importance of Collaboration Between SEO and PR

05:23 Challenges and Solutions in PR and SEO Collaboration

06:22 Insights from the State of Digital PR Study

08:56 Aligning PR, SEO, and Content Strategies

09:18 The Role of Data in PR and SEO Collaboration

12:28 Content Strategy and Prioritization

16:21 Flexibility in Planning and Adapting Strategies

20:12 Navigating Industry-Specific Challenges

22:08 The Importance of Flexibility and Communication

23:04 Dealing with Internal Red Tape

24:22 Aligning Goals Across Teams

28:13 Simplifying Strategies for Small Businesses

31:18 Measuring Impact and Success

33:24 Final Thoughts and Contact Information

Links mentioned in the video:

• Stacker: https://www.stacker.com
• BuzzStream: https://www.buzzstream.com
• Connect with Tamara Sykes on LinkedIn: https://www.linkedin.com/in/tamarasykes/