Send us a text

A basic requirement for any organization granted 501(c)3 not-for-profit status by the government is having an active Board of Directors. Traditionally, many organizations have built their boards by going down a checklist of desirable skills board members will have based on their careers. An attorney? Check. Financial guru? Check. Marketing professional? Check.

But is this the best way to build a Board? Bill Musick, founder of Integriti3D – a company focused on improving hospice care across the country – offers a different perspective. With decades of experience in the entire continuum of health services, Bill has a passion for working with CEOs and Boards of Directors to achieve new levels of effectiveness. In fact, Bill has even earned Certified Governance Trainer credentials from BoardSource.

In this conversation with host Stan Massey of Transcend, Bill explores the desirable traits of high-performing Boards. He shares insights about taking Boards of Directors beyond being partners in problem-solving with an organization’s executive team. In addition, Bill encourages Boards to be highly involved in setting an aspirational vision for their organization, championing the agency’s culture, modeling behaviors of integrity, connecting to the community in meaningful ways and other impactful activities.