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In this episode of Transcending Home Care, Tony Kudner talks with April Dovorany, earned media expert at Real Chemistry, about sharing impactful patient stories. Learn how to craft pitches, engage local media, and navigate patient privacy to highlight the extraordinary care provided by home-based organizations while boosting visibility and community impact.

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Transcend’s CEO Stephanie Johnston, Chief Strategy Officer Tony Kudner, and Senior Client Advisor Courtney Penn sit down and talk about the big issues that affected the home-based care community in 2024. From the status of the Amedisys/United Healthcare acquisition, to what’s going on at the National Alliance for Care at Home, to clinician burnout and beyond, we talk through another tumultuous year and discussed what home-based care organizations can do to grow census and length of stay, and measure return on strategic investments in growth.

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How many times do home-based care organizations try to train their field staff with endless slide decks and voiceovers? Do clinicians actually retain information presented this way? When the battle for the best staff is intense and the marginal cost of turnover is enormous, understanding how to orient your bedside workforce can make or break your program. 

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In this episode, we sit down just six days after the 2024 presidential election to talk with Logan Hoover, vice president of policy and government relations for the National Alliance for Care at Home. Logan talks through what a republican presidency might mean for healthcare and hospice, especially in light of having full control of the house and senate as well. 

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Colors, logos and names are important, but they’re really only a small part of what makes a durable healthcare brand. In this episode of Transcending Home Care, we sat down with Denise King, vice president and chief branding and marketing officer at NorthStar Care Community, to talk about how the best brands use strategy to achieve their goals 

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In this episode, Transcend Chief Strategy Officer Tony Kudner sits down with Kate Proctor, executive advisor to  the National Alliance for Care at Home and chief strategy officer and general counsel at Omnia Healthcare Group. They talk about risk management for marketing home-based care and hospice, and get the latest on the merger between NAHC and NHPCO. 

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Hospice News editor Jim Parker has been covering the hospice and palliative care community with depth and nuance since the outlet was founded in 2019. The industry has seen enormous change over that time – from M&A, to program integrity, to growth in the space – and Hospice News has been an informative source for leaders across the country. In this episode of Transcending Home Care, Tony Kudner sat down with Jim Parker at the NHPCO (now National Alliance for Care at Home) annual leadership conference to hear how he came to be the editor at Hospice News, and discuss some of their most-covered stories as well as what the future might hold for hospice.

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In this episode, Tony sits down with Courtney Penn to talk through Transcend’s approach to change management and what successful changes have in common. The conversation touches on key milestones, planning for change and communicating it well, and developing the critical feedback loops needed to gauge the success of the change. Tony and Courtney also discuss several client case studies and examples from their own experiences from working at home-based care provider agencies.

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When we talk about the shift to value-based care, we talk a lot about concepts like delegated risk, upside and downside bonuses and incentives, and of course, data. On the quality side, we default to using standard patient satisfaction scores and tools as benchmarks for where the conversation starts and ends.

In this episode, we take a deeper dive into what quality and a relationship with a patient or consumer might mean. How can we move beyond one CAHPS survey to think about a more holistic experience instead of just “teaching to the test”? How can we remove barriers or burdens for our staff to give them more time to develop deep and meaningful relationships with those we serve? What does it mean to think critically and intentionally about the consumer experience in healthcare, as opposed to simply what a CMS survey mandates? 

Chad Ghastin is vice president of consumer experience at VNS Health in New York City where he leads the enterprise strategy and execution of programs to increase consumer satisfaction and advocacy. Chad earned a Bachelor of Science degree in Advertising from Grand Valley State University in Allendale, Michigan, and a master's degree in integrated marketing from New York University. For two years, he served as an adjunct graduate professor of CRM and Customer Experience at NYU. He is a Certified Customer Experience Professional as designated by the Customer Experience Professionals Association.

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Tune in to our latest podcast episode for a rapid response to the final Medicaid Access Rule. Join host Tony Kudner and special guest David Totaro of BAYADA Hearts for Home Care as they dissect the implications of the 80/20 rule on home care providers. From understanding key components to exploring challenges and potential solutions, this episode offers valuable insights into the future of home-based care. Whether you’re a caregiver, administrator or advocate, don’t miss this opportunity to stay informed and be part of the conversation shaping the landscape of healthcare delivery. Listen now for a deep dive into the Medicaid Access Rule and its impact on home care.