Nearly one in ten financial advisors moved firms last year — roughly double the historical average. So what's actually changing, and how should an advisor think about choosing a partner firm in 2026?
In this episode, Steven Watts sits down with Brad Shepherd, CEO of Founders Financial, to unpack the forces behind the wave: industry M&A, private equity ownership, and the shift from service-and-care to scale-and-profit. They examine why technology has flattened the differentiation game, what sub-$100M advisors face inside the mega firms, and how to read the difference between a short-term transition check and a long-term partnership.
A partner-to-partner conversation for any advisor weighing a move — and a reminder to start with the destination, not the details.
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