BUILT DIFFERENT with Erin Sykes

By Erin Sykes

BUILT DIFFERENT with Erin Sykes breaks down the structures that shape how we live, spend, and grow. From real estate and investing to the psychology of sales, shopping habits, and relationships, ea

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· Business

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FAQs about BUILT DIFFERENT with Erin Sykes:

How many episodes does BUILT DIFFERENT with Erin Sykes have?

The podcast currently has 10 episodes available.

BUILT DIFFERENT with Erin Sykes episodes:

March 12, 2026 The New PR Playbook: Taylor Materio on Community, Visibility, and Modern Influence
In Episode 9 of BUILT DIFFERENT, Erin Sykes sits down with Taylor Materio, strategist, connector, and partner across multiple Palm Beach ventures, for a conversation on what modern public relations actually demands in today’s luxury market.
Taylor works at the intersection of brand, community, and civic engagement. As a partner in Altima Palm Beach, Materio Consulting, and Let’s Get Social Palm Beach, and serving as President Pro Tem of Lake Clarke Shores, she represents a new model of influence built on relationships rather than press hits.
This episode explores the evolution from traditional PR to what Taylor calls “private relations.” In a market saturated with new brands, nonprofits, and private clubs, visibility alone is not enough. Credibility, community integration, and strategic partnerships now drive long-term relevance.
Erin and Taylor discuss influencer ROI, red flags in modern media, the role of philanthropy in Palm Beach culture, and why brands that try to “buy” their way into a market often miss the point. The takeaway is clear: attention can be purchased. Trust must be earned.
Listen if you’re:
- A founder or brand entering a competitive luxury market
- A nonprofit leader looking to modernize your visibility strategy
- Building a personal brand and unsure how to define your differentiation
- Curious how influencer marketing should actually be measured
Connect:
Guest Taylor Materio:
Taylor Materio Instagram https://www.instagram.com/mrstaymat?igsh=MWFpN2RqZmd5N3BvNw==
Taylor Materio LinkedIn https://www.linkedin.com/in/taylormaterio?utm_source=share_via&utm_content=profile&utm_medium=member_ios
Altima Palm Beach https://www.instagram.com/altimapalmbeach?igsh=ZTVld3drZnp4cmt5
Historical Society of Palm Beach County https://www.instagram.com/pbchistory?igsh=NWR5amZ5d3U1dGxv
McMow Art Glass https://www.instagram.com/mcmowartglass?igsh=bnlhNnNsOTJ0dXFo
BUILT DIFFERENT Instagram: https://www.instagram.com/built.different.pod
Erin’s Instagram: https://www.instagram.com/sykesstyle
Email: [email protected]
BUILT DIFFERENT YouTube: https://www.youtube.com/@built_different_pod
BUILT DIFFERENT Website: https://www.builtdifferentpod.com
BUILT DIFFERENT Community: https://connect.builtdifferentpod.com
BUILT DIFFERENT is recorded at PodPlus Studios in Jupiter, Florida.
Learn more: https://www.podplusstudios.com
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38min
March 05, 2026Capital Behind the Curtain: Joey Columbo on New Development, Private Investment, and Stealth Strategy
In Episode 8 of BUILT DIFFERENT, Erin Sykes sits down with Joey Columbo, a top producing agent with Douglas Elliman in Palm Beach who understands that in luxury real estate, relationships are currency.
Recently featured in The Real Deal for selling 27 assembled units to billionaire developer Stephen Ross for a future development site, Joey shares the real story behind a high-risk condo buyout he began in 2021. Unit by unit, through discreet negotiations and LLCs, he built a 42% stake in a distressed building across from Mar-a-Lago.
The outcome was a 6x return. Along the way, there were moments when he thought he could lose everything.
This episode goes beyond the headline. Erin and Joey break down how high-level deals are actually constructed in Palm Beach and why broker-to-broker trust still determines outcomes in a market defined by access and reputation. They discuss how condo buyouts have evolved, the surge in branded ultra-luxury product, whether West Palm is overbuilding, and why $20 to $40 million condo sales are no longer shocking.
They also examine the bigger picture shaping the region. The Wall Street South narrative. The wealth effect from the stock market. The growing divide between true ultra-luxury and everything else. Erin shares her outlook on 2026 and why a flat market may be a healthier reset than another spike.
At its core, this is a conversation about conviction, timing, and knowing when to move while others hesitate.
Listen if you’re:
A broker or developer who wants insight into assemblage strategy
An investor evaluating condo buyouts or downtown land plays
A luxury buyer or seller navigating Palm Beach or West Palm
Curious whether AI can replace relationship-driven brokerage
Watching the evolution of West Palm and separating signal from noise
Connect:
Joey Columbo: [email protected]
BUILT DIFFERENT Instagram: https://www.instagram.com/built.different.pod
Erin’s Instagram: https://www.instagram.com/sykesstyle
Email: [email protected]
BUILT DIFFERENT YouTube: https://www.youtube.com/@built_different_pod
BUILT DIFFERENT Website: https://www.builtdifferentpod.com
BUILT DIFFERENT Community: https://connect.builtdifferentpod.com
BUILT DIFFERENT is recorded at PodPlus Studios in Jupiter, Florida.
Learn more: https://www.podplusstudios.com
...more
34min
February 19, 2026Designing the Mind: Hayley Schapiro on Mental Health Strategies for High-Functioning Leaders
In Episode 6 of BUILT DIFFERENT, Erin Sykes sits down with Hayley Schapiro, Licensed Clinical Social Worker and Founder of Curated Therapy Collective, for a nuanced conversation about mental health strategy for high-functioning leaders.
Hayley brings a rare perspective shaped by years of clinical practice and patient advocacy, explaining why many people struggle to benefit from therapy even when they are doing “everything right.”
The issue is often not readiness or effort, but misalignment. This episode explores how traditional directories, algorithms, and self-diagnosis frameworks fail to capture the complexity of real lives, especially for executives, entrepreneurs, and performers operating at a high level.
Erin and Hayley discuss the quiet patterns that tend to surface among high achievers. They also examine the difference between coaching and clinical care along with why proactive support can be far more effective than waiting for a breaking point.
Rather than positioning therapy as crisis intervention, this conversation reframes it as a strategic tool for clarity, sustainability, and long-term growth, guided by human judgment rather than checklists.
Listen if you’re:
A high-performing professional looking to sharpen clarity without burning out
Frustrated by impersonal therapy platforms or algorithm-based matching
Curious about how mental health support actually works for leaders and executives
Interested in proactive, human-first approaches to growth and decision-making
Connect:
Guest Hayley Schapiro:
Curated Therapy Collective: https://curatedtherapycollective.com
Curated Therapy Collective Instagram: https://www.instagram.com/curatedtherapycollective
BUILT DIFFERENT Instagram: https://www.instagram.com/built.different.pod
Erin’s Instagram: https://www.instagram.com/sykesstyle
Email: [email protected]
BUILT DIFFERENT YouTube: https://www.youtube.com/@built_different_pod
BUILT DIFFERENT Website: https://www.builtdifferentpod.com
BUILT DIFFERENT Community: https://connect.builtdifferentpod.com
BUILT DIFFERENT is recorded at PodPlus Studios in Jupiter, Florida. Learn more: https://www.podplusstudios.com
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57min
February 12, 2026Project Management Playbook: Christopher Seville on Efficiency, Coordination, and Streamlining Development
In episode 6 of BUILT DIFFERENT, Erin Sykes sits down with Christopher Seville, founder of Thatch Construction, to unpack the realities of modern construction, project management, and development in South Florida. A West Palm Beach native and experienced owner’s representative, Chris brings a rare, operator-first perspective on what actually determines whether a project succeeds or stalls.
The conversation goes far beyond tools and timelines. Chris unpacks what an owner’s rep actually does, drawing a clear line between building and true coordination. Efficiency, he explains, isn’t about moving faster but about staying aligned. The discussion also touches on how high-rise development has changed over time, the growing influence of branded residences on the condo market, and the ripple effects of rising costs on developers, investors, and the communities they impact.
At the center of it all is people. From subcontractors and city officials to developers and residents, Chris explains why integrity, transparency, and accountability are the real drivers of sustainable development, and why building better cities starts long before concrete is poured.
This episode is a must-listen for developers, real estate professionals, investors, and anyone curious about how cities grow, and who growth is really for.
Listen if you’re:
A developer, investor, or owner navigating complex projects and trying to understand where deals actually succeed or break down
A real estate or construction professional who wants a clearer picture of what an owner’s rep really does and why that role is critical
Interested in how high-rise development, branded residences, and rising construction costs are reshaping South Florida
Thinking about growth not just in terms of buildings, but in terms of community, people, and legacy
CONNECT & LINKS:
Christopher Seville:
Christopher’s LinkedIn: http://linkedin.com/in/misterseville
Christopher’s Email: [email protected]
Thatch Construction: https://www.thatchconstruction.com/
BUILT DIFFERENT Instagram: https://www.instagram.com/built.different.pod
Erin Instagram: https://www.instagram.com/sykesstyle
Email: [email protected]
BUILT DIFFERENT YouTube: https://www.youtube.com/@built_different_pod
BUILT DIFFERENT Website: https://www.builtdifferentpod.com
BUILT DIFFERENT Community: https://connect.builtdifferentpod.com
BUILT DIFFERENT is recorded at PodPlus Studios in Jupiter, Florida. Learn more: https://www.podplusstudios.com
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44min
February 05, 2026From Creative Vision to Exit: Krista Watterworth Alterman on Design, Staging, and Selling a Business
In Episode 5 of BUILT DIFFERENT, Erin Sykes sits down with Krista Watterworth Alterman, founder of Krista Home and design partner at Vesta Home, to unpack what it really takes to build, scale, and successfully exit a creative business without losing your identity.
Krista shares her journey from television host and creative talent to luxury interior designer, entrepreneur, and business owner whose firm was acquired by national staging and design company Vesta Home.
Erin and Krista explore the realities of mergers and acquisitions and unpack the difference between staging and true interior design. They also discuss how collaboration has become a defining advantage in today’s design and real estate markets.
The conversation moves into the business side of luxury service. Krista breaks down pricing, process, and what it takes to manage complex construction timelines. She explains why white-glove execution and operational discipline matter just as much as creative vision.
Krista also reflects on shedding past identities and building teams with grit. She talks about what actually sustains long-term success and how much of it comes down to mindset and follow-through.
Listen if you’re:
Curious about acquisitions, partnerships, and scaling beyond boutique
A homeowner, developer, or agent navigating design vs staging decisions
Interested in luxury branding, operations, and white-glove service
Focused on building something valuable enough to sell
CONNECT & LINKS
Krista Home Website: https://kristahome.com
Krista Home Instagram: https://www.instagram.com/kristahome/
Krista Alterman Instagram: https://www.instagram.com/krista.alterman
Vesta Home: https://vestahome.com/
BUILT DIFFERENT Instagram: https://www.instagram.com/built.different.pod
Erin Instagram: https://www.instagram.com/sykesstyle
Email: [email protected]
BUILT DIFFERENT YouTube: https://www.youtube.com/@built_different_pod
BUILT DIFFERENT Website: https://www.builtdifferentpod.com
BUILT DIFFERENT Community: https://connect.builtdifferentpod.com
BUILT DIFFERENT is recorded at PodPlus Studios in Jupiter, Florida. Learn more: https://www.podplusstudios.com
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48min
January 29, 2026The Art of Selling Live: Laurissa Gendel on QVC, Sales, and Real-Time Interaction
In Episode 4 of BUILT DIFFERENT, Erin Sykes sits down with Laurissa Gendel, President and Fashion Lead at Gendel Girls, the family-run brand behind Breezies, QVC’s top-selling lingerie brand for more than three decades.
Laurissa shares what it’s really like to grow up inside a live television retail empire, from her parents’ early innovation in moisture-wicking fabric to building a category-defining brand that has sold millions of bras and panties nationwide. Erin and Laurissa unpack the psychology of live selling and dive QVC’s “backyard fence” philosophy - and why authentic connection matters more than perfectly scripted sales.
The conversation also touches on entrepreneurship, fashion, motherhood, family business dynamics, and personal reinvention. Laurissa opens up about balancing life on air while raising kids and reflects on navigating divorce and remarriage. She also shares how she stays creatively relevant in a fast-moving retail world and why passion remains essential to building a brand that lasts.
Listen if you’re:
Curious how brands succeed on QVC and live shopping platforms
Building a consumer brand rooted in authenticity and storytelling
Interested in fashion, retail, and live commerce
Navigating family business, motherhood, or reinvention
CONNECT
Laurissa Gendel Website: https://gendel-girls.com/laurissa/
Breezies on QVC: https://tinyurl.com/4ujdp63h
endel Girls Instagram: https://www.instagram.com/gendelgirls/
BUILT DIFFERENT Instagram: https://www.instagram.com/built.different.pod
Erin Sykes Instagram: https://www.instagram.com/sykesstyle
Email Erin Sykes: [email protected]
BUILT DIFFERENT YouTube: https://www.youtube.com/@built_different_pod
BUILT DIFFERENT Website: https://www.builtdifferentpod.com
BUILT DIFFERENT Community: https://connect.builtdifferentpod.com
BUILT DIFFERENT is recorded at PodPlus Studios in Jupiter, Florida. Learn more: https://www.podplusstudios.com
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46min
January 22, 2026The Business of Art: Christine Wexler on Advising, Vision, and Value
In Episode 3 of BUILT DIFFERENT, Erin Sykes sits down with art advisor and creative strategist Christine Wexler, founder of Individual Thread, to explore how art shapes homes, offices, and public spaces - and why it’s far more than decoration.
Christine shares her journey from photographer and textile designer to art advisor, and how art influences emotion, identity, and spatial flow. Erin and Christine discuss residential, corporate, and public art, navigating art fairs like Miami Art Week and Art Basel, commissioning work for specific spaces, and understanding art as both a personal and financial investment.
They also unpack common misconceptions around collecting, emerging artists, authenticity, framing, resale, and why buying art you love is always the smartest strategy.
Listen if you’re:
Curious about how art transforms homes, offices, and public spaces
Intimidated by art collecting and want a more approachable perspective
A homeowner, developer, or real estate professional thinking beyond furniture and finishes
Interested in art as both an emotional and financial investment
Fascinated by community-driven and public art projects
TO CONNECT:
Guest: Christine Wexler | Individual Thread: https://www.instagram.com/individualthread?igsh=a3lqOXdkcDZidndq
BUILT DIFFERENT Instagram: https://www.instagram.com/built.different.pod
Erin Instagram: https://www.instagram.com/sykesstyle
Email: [email protected]
BUILT DIFFERENT YouTube: https://www.youtube.com/@built_different_pod
BUILT DIFFERENT Website: https://www.builtdifferentpod.com
BUILT DIFFERENT Community: https://connect.builtdifferentpod.com
BUILT DIFFERENT is recorded at PodPlus Studios in Jupiter, Florida.
Learn more: https://www.podplusstudios.com
...more
51min
January 15, 2026 The Non-Toxic Home Blueprint: Jenna Steffens Mayer on Healthier Living
In Episode 2 of BUILT DIFFERENT, Erin Sykes sits down with Jenna Steffens Mayer to talk about the connection between health, home, and the environments we live in.
Jenna is a real estate professional and co-founder of MayerWorks Construction, where she and her husband build non-toxic homes designed with long-term wellness in mind.
After becoming severely ill from black mold exposure, Jenna was forced to confront how deeply our living spaces can impact our health, leading to the decision to build a home that prioritized clean air, safe materials, and prevention rather than remediation.
Erin and Jenna unpack why mold often goes undetected, why testing can be misleading, and what people should be paying attention to.
TO CONNECT:
Guest:
Jenna Instagram: https://www.instagram.com/jennasteffens
MayerWorks Construction Instagram: https://www.instagram.com/mayerworksconstruction
Jenna Website: https://www.findmypalmbeachhome.com
Mentions:
George Swanson: https://geoswan.com/
Anderson Kool Air: https://andersonkoolair.com/
Ornare: https://www.ornare.com/
Dr. Anne Silva https://myhealthfrominsideout.com/index.php/about-us/
Sam Miller, The Great Allowing: https://www.youtube.com/watch?v=_RxAloni0Uw
BUILT DIFFERENT Instagram: https://www.instagram.com/built.different.pod
Erin Instagram: https://www.instagram.com/sykesstyle
Email: [email protected]
BUILT DIFFERENT YouTube: https://www.youtube.com/@built_different_pod
BUILT DIFFERENT Website: https://www.builtdifferentpod.com
BUILT DIFFERENT Community: https://connect.builtdifferentpod.com
BUILT DIFFERENT is recorded at PodPlus Studios in Jupiter, Florida.
Learn more: https://www.podplusstudios.com
...more
41min
January 08, 2026Beyond Real Estate: Holly Meyer Lucas on Building a Brand Portfolio That Scales
In the debut episode of BUILT DIFFERENT, Erin Sykes sits down with Holly Meyer Lucas for a wide-ranging conversation that goes far beyond real estate. Holly is a nationally recognized real estate leader, founder of HypeBoss, and the force behind one of South Florida’s most influential brand ecosystems. Together, they unpack what it really takes to evolve from a single professional identity into a scalable brand portfolio.
The conversation explores the shift from transactional success to long-term brand equity, including why personal branding matters more than ever, how founders can build systems that support growth, and the difference between performative visibility and authentic storytelling. Holly shares candid insights on stepping back from active selling, building teams with intention, and creating businesses that align with both personal values and professional ambition.
Erin and Holly also dive into the realities of media exposure, leadership fatigue, and the pressures of high-performance careers. From recruiting and accountability to the psychology of client trust and communication in luxury markets, this episode offers a grounded look at what sustainable success actually looks like behind the scenes.
This conversation sets the tone for BUILT DIFFERENT - a podcast for people who want to understand not just how to build wealth, but how to build a life, a brand, and a body of work that lasts.
Listen if you’re:
A real estate professional or founder building a brand beyond a single role
Reaching the limits of hustle and looking to scale with intention
Navigating delegation, leadership, and long-term growth
Interested in branding, media, and building systems that support freedom
TO CONNECT:
Holly Instagram: https://www.instagram.com/holly.meyer.lucas
Holly Website: https://www.hollymeyerlucas.com
BUILT DIFFERENT Instagram: https://www.instagram.com/built.different.pod
Erin Instagram: https://www.instagram.com/sykesstyle
Email: [email protected]
BUILT DIFFERENT YouTube: https://www.youtube.com/@built_different_pod
BUILT DIFFERENT Website: https://www.builtdifferentpod.com
BUILT DIFFERENT Community: https://connect.builtdifferentpod.com
BUILT DIFFERENT is recorded at PodPlus Studios in Jupiter, Florida. Learn more: podplusstudios.com
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59min
December 31, 2025 Introducing BUILT DIFFERENT with Erin Sykes
Erin Sykes announces the launch of BUILT DIFFERENT in the show’s trailer debut.
As a business analyst and real estate professional, Erin introduces a podcast for people who want to understand not just how to build wealth, but how to build a life, a brand, and a body of work that lasts.
Each week, BUILT DIFFERENT explores the forces that shape our lives - markets, mindset, and the moments that influence how we grow and build. From real estate and wealth to psychology and relationships, the conversations are grounded in the idea that what we create goes beyond money. It’s human.
Follow BUILT DIFFERENT to catch the debut episode when it launches January 8th.
TO CONNECT:
BUILT DIFFERENT Instagram: https://www.instagram.com/built.different.pod
Erin Instagram: https://www.instagram.com/sykesstyle
Email: [email protected]
BUILT DIFFERENT YouTube: https://www.youtube.com/@built_different_pod
BUILT DIFFERENT Website: https://www.builtdifferentpod.com
BUILT DIFFERENT Community: https://connect.builtdifferentpod.com
BUILT DIFFERENT is recorded at PodPlus Studios in Jupiter, Florida and produced by Hype Boss.
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1min

FAQs about BUILT DIFFERENT with Erin Sykes:

How many episodes does BUILT DIFFERENT with Erin Sykes have?

The podcast currently has 10 episodes available.