Super excited to share this special PRIDE month interview with Pals Socks Founder Hannah Lavon.

What product combines a  passion for great design and desire for real social change?  Socks might not be the obvious answer  but for Hannah Lavon it was the perfect pairing.

In this thought-provoking episode,  we unravel the story behind weaving a message of inclusion into the fabric of a brand,  how partnerships take work , the importance of employing a 'teachable not preachable' messaging strategy and the challenges of building a true mission-driven brand.

Subscribe to hear more stories of Founders who remind us of the incredible impact we can make when we come together. Until next time, keep spreading love and creating a world where differences are celebrated.

Want to help spread PALs friendly message of inclusion, visit their website palssocks.com and use the code FOUNDERSSTORIES to get 20% off a pair.

Thanks for listening! Be sure to subscribe to our podcast for new weekly content and if you enjoyed this episode leave a comment and review.

DISCLAIMER: Some links may be affiliate links and we may be compensated.

For more resources to help you on your business journey check out the Resources page on our website HERE.

Everyone has a story to tell and someone who needs to hear it. What better way to align your mission, your market and your message than with a story that’s uniquely yours.

Because stories matter.

#builtfromthedreamup #storiesmatter #storypoweredbrands

 Not content with the limitations of her sales career, Sarah Ahrens saw an opportunity to merge her interest in conscious consumerism with the burgeoning field of cannabis.

New Jersey's need for certified lab testing services gave her the avenue to take the entrepreneurial leap with True Labs for Cannabis.

In this episode, hear the story behind:

• Understanding the crucial role that lab testing plays in ensuring consumer safety, product quality, and regulatory compliance;
• The challenges of entering a highly regulated industry;
• The complicated funding issues plaguing new market entrants;
• Assembling a talented and diverse team to navigate the complex world of cannabis;
• Sarah's commitment to providing reliable information about cannabis, debunking myths, and promoting safety standards.

If you're even a little cannacurious, you'll want to tune in for this episode.

Thanks for listening! Be sure to subscribe to our podcast for new weekly content and if you enjoyed this episode leave a comment and review.

DISCLAIMER: Some links may be affiliate links and we may be compensated.

For more resources to help you on your business journey check out the Resources page on our website HERE.

Everyone has a story to tell and someone who needs to hear it. What better way to align your mission, your market and your message than with a story that’s uniquely yours.

Because stories matter.

#builtfromthedreamup #storiesmatter #storypoweredbrands

Growing up hungry in inner-city Miami put a fire in Michael Baptiste 's belly to build a career in the food business and end food insecurity. 

Tune in to hear how Michael and his college business partners built a successful company, Banana Wave, and made their mark in the alternative milk market, attracting the attention of major retailers such as Walmart and Whole Foods.
From finding product market fit to negotiating distribution deals and financing you won't want to miss Michael's story of perseverance and drive.

Don't miss this episode as we discuss his journey of becoming an entrepreneur, the importance of mentors, the significance of having a strong personal drive and purpose. We'll talk about how building successful, scalable systems into your business model can make you more attractive for acquisition. And why "immersion" is more than just the best way to learn a language.

We'll delve into pattern interruptions as a marketing tool, finding stories within your brand story, the best ways to use storytelling in business and how connecting with your "why" keeps you purpose-driven.

To grab Michael's free training click HERE

Thanks for listening! Be sure to subscribe to our podcast for new weekly content and if you enjoyed this episode leave a comment and review.

DISCLAIMER: Some links may be affiliate links and we may be compensated.

For more resources to help you on your business journey check out the Resources page on our website HERE.

Everyone has a story to tell and someone who needs to hear it. What better way to align your mission, your market and your message than with a story that’s uniquely yours.

Because stories matter.

#builtfromthedreamup #storiesmatter #storypoweredbrands

In this episode, phygital jewelry designer Tracy Greenan shares the story of her journey from Toronto design school graduate to successful NYC fashion designer, why she had to give it all up and how her resilient spirit and Web3 put her on a new path.

Tune in to learn valuable insights for designers looking to learn the business of Web3, how to differentiate themselves in the space and the importance of networking with women in tech to change the narrative for female founders.

Her phyigital (physical + digital) jewelry line is available on Jevels.com

Visit Tracy's AURELIA + ICARUS website at ShopTheAi.com and enter the code from the podcast for $50 off. 

Thanks for listening! Be sure to subscribe to our podcast for new weekly content and if you enjoyed this episode leave a comment and review.

DISCLAIMER: Some links may be affiliate links and we may be compensated.

For more resources to help you on your business journey check out the Resources page on our website HERE.

Everyone has a story to tell and someone who needs to hear it. What better way to align your mission, your market and your message than with a story that’s uniquely yours.

Because stories matter.

#builtfromthedreamup #storiesmatter #storypoweredbrands

With a domain name owned since college and a desire to do something more, Jesse Pujji left a lucrative Wall Street career behind to build an ad tech startup, Ampush, with his former college roommates.  The early entrant in the ad-tech space capitalized on a strategic partnership with Facebook. An impressive exit 

In this episode, Jesse shares his advice on who to seek out for partnerships, how close those relationship should be,  the most important thing to consider when seeking funding and why an offer isn't the end of an acquisition deal.

Connect with Jesse HERE and learn more his latest company GrowthAssistants @growthassistant.com

Thanks for listening! Be sure to subscribe to our podcast for new weekly content and if you enjoyed this episode leave a comment and review.

DISCLAIMER: Some links may be affiliate links and we may be compensated.

For more resources to help you on your business journey check out the Resources page on our website HERE.

Everyone has a story to tell and someone who needs to hear it. What better way to align your mission, your market and your message than with a story that’s uniquely yours.

Because stories matter.

#builtfromthedreamup #storiesmatter #storypoweredbrands

A  career serving our country was the path Joshua Diskin expected for himself. But when he left the Marines, he left lost.  Poor nutrition and depression weighed him down and sent him on a journey of self-discovery.

Tiny little sprouts called microgreens were just part of what he found.

Hear how the power of microgreens and organic nutritional supplements led him to co-found Revogreens, reignite his passion for helping others and allow him to renew his purpose while serving veterans and others.

Thanks for listening! Be sure to subscribe to our podcast for new weekly content and if you enjoyed this episode leave a comment and review.

DISCLAIMER: Some links may be affiliate links and we may be compensated.

For more resources to help you on your business journey check out the Resources page on our website HERE.

Everyone has a story to tell and someone who needs to hear it. What better way to align your mission, your market and your message than with a story that’s uniquely yours.

Because stories matter.

#builtfromthedreamup #storiesmatter #storypoweredbrands

Leaving a successful decades-long career working for package goods giants to start a drone company with no aviation experience may seem foolish. But for Bronwyn Morgan, it was a dream a lifetime in the making.

Hear how making her way in a new industry, overcoming gender and race bias and listening to her customers allowed her to spread her wings and take flight with Xeo Air.

Thanks for listening! Be sure to subscribe to our podcast for new weekly content and if you enjoyed this episode leave a comment and review.

DISCLAIMER: Some links may be affiliate links and we may be compensated.

For more resources to help you on your business journey check out the Resources page on our website HERE.

Everyone has a story to tell and someone who needs to hear it. What better way to align your mission, your market and your message than with a story that’s uniquely yours.

Because stories matter.

#builtfromthedreamup #storiesmatter #storypoweredbrands

When Jon Werner conceived of Bones in Motion, the first fitness tracker for runners, in 2004,  he knew he had a winner. But, he also knew being an early market entrant meant that growing the business would be a marathon not a sprint.

You won't want to miss this fascinating episode and Jon's stories of chasing down his perfect customer, pacing the market, courting financial partners and tapping into the business's core value to finish on a sweet spot for pricing.

Thanks for listening! Be sure to subscribe to our podcast for new weekly content and if you enjoyed this episode leave a comment and review.

DISCLAIMER: Some links may be affiliate links and we may be compensated.

For more resources to help you on your business journey check out the Resources page on our website HERE.

Everyone has a story to tell and someone who needs to hear it. What better way to align your mission, your market and your message than with a story that’s uniquely yours.

Because stories matter.

#builtfromthedreamup #storiesmatter #storypoweredbrands

Building on MapQuest's idea of utilizing geo-location to provide real-time data,  Roberto Camhi developed the MapCity app for Chile in 2002. More than two decades later, geo-location services are a must-have for businesses.

What he learned about being early to market, building lean and treating the competition as collaborators helps Roberto guide a new generation of Latin American innovators in the startup space.

Tune in now to hear more!

Check out his books (published in Spanish only)
Piensa al Revés (Think Upside Down) and Hackea tu Mente (Hack Your Mind) 

Thanks for listening! Be sure to subscribe to our podcast for new weekly content and if you enjoyed this episode leave a comment and review.

DISCLAIMER: Some links may be affiliate links and we may be compensated.

For more resources to help you on your business journey check out the Resources page on our website HERE.

Everyone has a story to tell and someone who needs to hear it. What better way to align your mission, your market and your message than with a story that’s uniquely yours.

Because stories matter.

#builtfromthedreamup #storiesmatter #storypoweredbrands

Bootstrapping your Founders' journey often means building lean. Finding funds for office space may be a problem. Could a coworking space be the solution?

Listen to my conversation with Carina Boston Pinales of Splash Coworking and learn how sharing space with other startups may offer Founders a creative way of working and the collaborative environment they crave.

Thanks for listening! Be sure to subscribe to our podcast for new weekly content and if you enjoyed this episode leave a comment and review.

DISCLAIMER: Some links may be affiliate links and we may be compensated.

For more resources to help you on your business journey check out the Resources page on our website HERE.

Everyone has a story to tell and someone who needs to hear it. What better way to align your mission, your market and your message than with a story that’s uniquely yours.

Because stories matter.

#builtfromthedreamup #storiesmatter #storypoweredbrands