In this episode of built hapily, we sit down with Justin Shardlow, founder of Pacific Marketing and Pacific Marketing Labs, to explore his journey as a HubSpot Solutions Partner and App Partner. Justin shares how his team balances app development with running a successful solutions agency. If you’re interested in creating apps for HubSpot or understanding the opportunities within the ecosystem, this episode is packed with valuable takeaways!

What You’ll Learn in This Episode:

• How Justin transitioned from a Martech agency to a dual solutions-and-app business
• The role of HubSpot’s App Accelerator program in launching Justin's apps
• Key technical and business challenges of app development, like API limits and scaling
• The value of lightweight, workflow-integrated apps for solving specific customer pain points
• Why collaboration within the HubSpot app community is the key to growing the ecosystem