In this episode of the built hapily podcast, hosts Max Cohen and Dax Miller chat with Ryan Gunn, Director of Demand Generation and Marketing Operations at Aptitude 8. Ryan shares his insights on mastering content creation for LinkedIn, building personal branding in the HubSpot ecosystem, and crafting a repeatable process for consistent output.

What You’ll Learn:

• How Ryan discovered HubSpot in grad school and turned it into a career focus.
• Tips for overcoming the fear of hitting "record" and starting video content.
• The tools and techniques Ryan uses for efficient content creation.
• Why he believes engagement matters more than impressions on LinkedIn.
• Behind-the-scenes details about balancing a high-impact marketing role with content production.