Built in Africa

On this episode of Built in Africa, we'll be looking at how Nigerian rental marketplace, Rentit , helps people rent goods and cut down the cost of buying to meet really temporary needs.

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To mark the return of Built in Africa, we spotlight Tibu Health a startup looking to take away the long queues and inefficiencies that plague Kenya’s healthcare sector by coming to your doorstep with a world-class clinic on cue.

Welcome to Season 2!!! Thanks for coming back. 

 I have a special offer for you from the guys at Magic Mind.

All you have to do is go to:

https://www.magicmind.co/bia
And use my discount code at checkout

BIA20

to get a limited 20% off your first order

In this episode of Built in Africa, we examine how Nigerian e-mobility company, Savenhart Technology Limited (Siltech), wants to foster a cleaner Africa through Electric Vehicles production.

This episode is brought to you by Whogohost WordPress Hosting. Visit builtin.africa/whogohost and use coupon code BUILTINAFRICA to get 25% off on any annual plan.

This episode is brought to you by Whogohost WordPress Hosting. Visit builtin.africa/whogohost and use coupon code BUILTINAFRICA to get 25% off on any annual plan.

This episode is brought to you by Whogohost WordPress Hosting. Visit builtin.africa/whogohost and use coupon code BUILTINAFRICA to get 25% off on any annual plan.

Narrator: I remember ten years ago when African music didn’t get as much global attention as it does now. Interestingly, now that I think of it, it wasn’t because of a lack of talent or content. So, I wonder what has changed. Well, your guess is as good as mine.

But Africa now has a growing youth population, exceptional music talents, unique genres, and streaming companies. Africa’s music industry is doing so well that global companies are eager to sign deals with artistes to get a share of their earnings. 

Guess what? Streaming made up 62.3% of the $21.5 billion revenue made by the global music industry in 2020. 

If you ask me, digital distribution was clearly the game-changer. And the good thing is that apart from foreign platforms like Spotify, Apple Music, YouTube Music, Deezer, and Shazam, local streaming platforms are also contributing their quota.

On this episode of Built in Africa, we explore how indigenous music streaming platform, AfroCharts, is offering unreached African music talents the opportunity to get paid for their content.

Narrator: Burundi-born Leonard Novati, AfroCharts founder, lived his early life in Tanzanian refugee camps because of the constant civil wars in his home country. During his stay, music was one of the things he loved doing asides from other menial jobs he did to make ends meet, so he stuck with that on reaching the US in 2007 at the age of 16.

However, he needed to fuel his thirst for entrepreneurship. But what were his options: become a musician, a music producer, or a disc jockey (DJ). Eventually, Leonard chose to make a living from DJing for some reason.

Leonard Novati: When I got here where there was so much technology, I thought I could sing like most young kids, young boys and girls, I tried that, it didn’t work. And then I tried to open a recording studio, it didn’t work either. So, I’m like, well, I love music, I must share with the public. You know, somehow, I have to make people happy through music. If I cannot sing, I cannot produce, why don’t I become a DJ? From there, I started teaching myself to DJ.

Narrator: So, he founded a DJ company to make a living while in college and focused majorly on African music, which turned out to be his selling point. He often got invited to African and American events. 

While he trained himself to become a DJ, he graduated with a computer science degree and later became a web developer.

In 2014, he saw a need. People listening to his Afrobeats mix asked where they could get it, and some African artistes also contacted him to add their songs to his mix. That was when he had the idea for AfroCharts. But his first attempt wasn’t a success.

Leonard Novati: While I was in college, I actually tried to create something similar but for beats. Like an online beat-selling marketplace. Whether you’re an African or not, where you can sell your beats to the world. Artistes are looking for fresh beats. That failed. That was in 2014.

Narration: After that, he started brainstorming the idea for AfroCharts in 2016. 

Leonard Novati: All these streaming platforms, African listeners and artistes still feel like they’re left out. That’s when it hit me, I’m like why don’t we create our own platform? Our platform focuses on African artistes, African music listeners… I wanted to find a way that I’ll make it easier for the artistes themselves to share their music with the world and help the listeners to find the music that they want quick, fast and in a cheap way as well. That’s how I got into AfroCharts.

Narrator: This didn’t come to life until January 2020 when he officially launched the startup. So, what was his journey like?

Leonard Novati: Late August of 2016, that’s when I started writing the first code of AfroCharts., I started with the website and got everything going there. People did not take it as I hoped, so I went quiet in 2017 and 2018. But then I came back in 2019. I’m like now, I gotta add more features because at that time, I asked artistes to send us songs so we can upload them and that was very slow. We were not able to generate as much content as we wanted or we could so that our fans can keep up. They want to hear new stuff. But in 2019, that was when I came back and reinvented AfroCharts into where people can go directly, create an account, upload it on music. I put the website out there in January 2019, and then in April, I put out there the Android app. In August that same year, I put the first wording of the iPhone app. By December 2019, pretty much what was left was planning how we get this to the people. And then 2020 January that’s when I started getting a team.

Narrator: One year and four months later, AfroCharts already has a team of 12 including a Chief Financial Officer (CFO), Bobola Odebiyi, and general managers in Nigeria, Zambia, zGhana, and South Africa.

He believes people were drawn to AfroCharts because it allowed them to sign up, request, and upload their content like on existing streaming platforms. 

However, because internationally-coveted platforms promise better exposure, AfroCharts found it difficult to get artistes on the platform. But, with time, it got easier. 

Still, Leonard does not consider big names in the music streaming scene as competitors because he has a different goal for AfroCharts. Up-and-coming African musicians often drown among the big sharks, but AfroCharts gives them the exposure. 

Right from when the idea for AfroCharts became clear, Leonard began building the web version. 

It doesn’t matter when you got your idea, like Leonard, it is not too early to give your business an online presence. So, you definitely need a website. And since WordPress powers over 26% of the  top 10,000 websites, you can’t go wrong with Whogohost’s tailor-made WordPress hosting plan.

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Narrator: Few months later, the team released the app versions in stages; the Android version first, then the iOS.

 AftoCharts’ selling point is its coverage. The startup made it a point to focus on the whole continent — all 54 African countries — instead of a few popular markets.

AfroCharts’ highest streaming traffic comes from Zambia. Leonard explains why this doesn’t surprise him.

Leonard Novati: We arrived there at the right time because now, artistes are looking for ways to make money on the Internet. They have                                                                                                                  so many music blogs and artistes are realising I can make money from my music on the Internet, but they don’t have a way to get on Apple or Spotify. That’s one of the things we’re doing. Coming from the countries where other platforms have abandoned, working closely with the artistes, helps them understand that they can make money from their music.

Narrator: Considering the progress the platform has made — we’re talking about 7000 artistes and over 4 million subscribers — AfroCharts plans to continue tapping into the opportunities in uncharted territories.

Understandably, AfroCharts didn’t receive the much-desired reception at first. So, the first effort in 2020, which was very demanding, was to get creators. But thanks to Leonard’s strategy, the situation has improved.

Leonard Novati: We have what we call the General Manager structure, so we got people in six countries working locally with artistes with music labels, telling them what AfroCharts is, what it’s doing, how beneficial it can be to them. But now, we happen to see them coming on board without having to reach out to them.

Like several new African startups, AfroCharts is yet to get any form of external funding. Having run so far on bootstrapped funds, the platform has made some revenue from ads. 

In January 2021, the team decided to properly monetise the platform by adding the premium subscription model.

To stay competitive, AfroCharts offers the premium package at $1.99, which will likely change as the startup grows.

Meanwhile, artistes get paid $20 for every 5000 streams, similar to what the likes of Spotify, YouTube Music, and Apple Music charge.

In the next two years, AfroCharts is looking to add new features like tipping, online radio, podcasts, and live stream to give comedians an opportunity.

With access to increasing data, the startup is considering another monetisation plan by partnering with businesses. Here’s one of such.

Leonard Novati: There’s this company in South Africa,(Please, cut out the name of the company and product) they just launched a new product. What they’re trying to do is an all-in-one platform, pay-as-you-go model. In order to do that, they need products, which is music, video. One of the things we want to do is to offer them access to our music library where they can offer to their users and then pay as they listen while they pay per month. And from there, we split the revenue which then comes back to the artistes.”

Narrator: Asides that, in time, it may also bring telcos on board. 

Maybe it is probably too early to count its successes, but AfroCharts has successfully paid some artistes whose uploads are doing well. 

On protecting music copyrights, the platform works with music distributors, local music labels, and management companies to reduce the possibility of copyright violations now and in the future.

AfroCharts is currently in the process of partnering with some big music record labels and licensing companies in South Africa like Capasso and Samro, and ultimately Universal Music Group, Warner Music Group, and Sony Music.

Thank you for listening to Built In Africa.

This script was adapted by Kolawole Oluwanifemi and edited by Precious Mogoli

Research and interview by Kolawole Oluwanifemi 

Sound design by Oghenekaro Obrutu

This is a production of Techpoint Africa

I am Precious Mogoli

Please subscribe, share and drop a review of this podcast, by searching for ‘Built in Africa’ on Apple Podcasts, Google Podcasts, Spotify, iHeartRadio or wherever you get your podcasts. You can also email us feedback at [email protected]

This episode is brought to you by Whogohost WordPress Hosting. Visit builtin.africa/whogohost and use coupon code BUILTINAFRICA to get 25% off on any annual plan.

SFX: Ambulance siren

Narrator: Access to healthcare is one of Africa’s biggest challenges. The World Health Organization’s recommended doctor to patient ratio is 1:600, but Nigeria falls short with 1:2,753 as revealed by its federal government in March 2020 at the onset of the pandemic. From this, one thing is sure: Nigeria is a far cry from having decent healthcare.

With these statistics come a string of casualties. For Ifeanyi Ossai, a Nigeria and US-based entrepreneur, his aunt died on her way to a distant hospital following a protracted allergic reaction, a death that could have been avoided if she had received medical attention sooner. 

SFX: Sombre sound

This sad event would soon inspire Ifeanyi to build four functional medical clinics in Delta state, Nigeria, a place he grew up. Enter WeCare in 2017. to provide superior medical care to underserved areas to reduce or eliminate preventable deaths.

Narrator: On this episode of Built in Africa, we examine how a Nigerian-founded healthcare business, WeCare evolved into a full-blown telemedicine healthtech startup, CribMD.

Narrator: Although it was a well-thought-out idea, Ifeanyi soon discovered that many patients went home without getting the healthcare they sought; with the problem of accessibility solved, the challenge of demand surfaced. 

Ifeanyi Ossai: Our physical clinics could not accommodate most of the customers we get on any given day. On any given day, we could only see about 10% of the customers that come to our doorsteps”

Narrator: That’s Ifeanyi Ossai, CEO and Chairman, WeCare and co-founder, CribMD. 

In a bid to solve the demand problem, WeCare planned to open 300 clinics in sub-Saharan Africa. But in 2020, it became clear that the demand for healthcare would always exceed supply.

Ifeanyi Ossai: That is when we came to the realisation that we need to solve healthcare in Africa another way.”

Narrator: So, in WeCare’s third year of operation, Ifeanyi sourced out the best brains he could get, to help him salvage the leftovers of his passion for affordable and accessible healthcare. He found two.

In June 2020, Ifeanyi co-founded CribMD with Ngiri Michael, an experienced software engineer who serves as Chief Technology Officer (CTO); and Lorna Mae Johnson, a nurse and midwife running some medical clinics in Los Angeles, serving as Chief Financial Officer (CFO).

Narrator: So, here’s exactly how CribMD works.

Ifeanyi Ossai: Instead of you coming to our physical clinics, we can deliver the doctor to your home at your comfort and convenience  So, our goal is to democratise health care by delivering quality, affordable, and accessible healthcare to you wherever you are in Africa.”

Narrator: … and how the business makes money?

Ifeanyi Ossai: CribMD makes money by charging monthly subscriptions. So, we charge you a very small amount of money so that you can access our healthcare on-demand.”

Narrator: Through the mobile app and website, users can have access to doctor home calls, telemedicine, prescription delivery, and many other features that don’t require them to visit a hospital by subscribing to CribMD’s different plans.

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Michael Ngiri: We have different plans, the Basic, Pro, and the Family plan and then we also have different plans for corporate organisations as well.”

Narrator: That’s Michael Ngiri, CribMD’s CTO.

CribMD runs on a relatively cheap pay-as-you-go subscription model. Based on different pricing structures, all packages vary in the number of doctor home calls, and telemedicine schedules a customer has access to. 

The monthly Basic, Pro, and Family plans cost ₦3,000($7.87), ₦5,000($13.11), and ₦19,000($49.84) respectively. Beyond consultancy, the plans also cover diagnosis, prescriptions, and lab tests.

Michael explains how this works.  

Michael Ngiri: The Basic is just for a limited number of consultations in a month. You have one video call and one doctor house call. The Pro plan is unlimited, you can have as many doctor house calls and as many telemedicine sessions as you want. The family plan is much like a Pro plan for every member of your family. You can add up to 10 family members the corporate plan has the Classic and Executive plans. The classic is just for a single person. It’s more like insurance that covers only the individual beneficiary. While the Executive plan is the one that covers the recipient of the insurance and his/her family members, at least 10 family members.”

Narrator: Apparently, with this structure in place, there’s hardly any limitation in reach and capacity. Ifeanyi says CribMD services are available in every state in Nigeria. He also boasts of 5,000 registered doctors on the platform, most of which have bought into the vision since the days of WeCare.

For an activity as delicate as health, doing due diligence on doctors before onboarding them is imperative. Michael describes this process.

Michael Ngiri: As a doctor, you register on the platform and submit all the necessary details, including your certificate, certificate of annual practice, your registration with the Nigeria Medical and Dental Council. With all these, we now verify your credentials with the Nigeria Medical and Dental Council to see whether they check out. You have to be somebody that has worked somewhere before, maybe a hospital or a clinic. We use all this information to know that you’re really a doctor.

Narrator: The startup’s current challenges are only signs that many people are willing to use the services. The platform initially experienced service downtimes as it struggled to deal with the high demand.

Currently running in beta, the platform serves 1000 unique subscribers with over 20,000 still on the waitlist. Ifeanyi confirms that once scaling the platform is completed, those on the waitlist will be accommodated. With this in place, the goal is to reach 100,000 subscribers. 

Riding on the trust gained through WeCare, CribMD’s customer base has been growing through referrals. Because of the seeming unpopularity of telemedicine in Nigeria,  CribMD is doubling up on sensitising the public on its services and is also in the process of introducing easy to access health tips on its platforms.

On funding fronts, CribMD seems to be attracting investors’ interest even as an early-stage startup. Michael explains the funding journey so far while Ifeanyi gives insight on future funding plans.

Michael Ngiri: We mostly started CribMD with funds from WeCare… at the moment, our current revenue rate is like $20,000 in a month the point we are now is we are trying to break even our profit rate is like 50% profit margin.

Ifeanyi Ossai: CribMD is venture-funded from investors in the United States. We are still in stealth with some of our investors. Our next investment round which we are looking to close in the next month or two.

Narrator: Earlier in February 2021, CribMD was enlisted as one of five startups in the 2021 Winter Batch cohort on Sputnik ATX, an Austin-based VC Fund and Accelerator. From this, it bagged a $100,000 investment.

Meanwhile, the startup is in the process of a $1 million seed funding round before the end of 2021.

Ossai expresses confidence in his team and the calibre of advisors available at the startup’s disposal. That goes without mentioning the three years of industry experience. And this, he believes, is strong enough to make the business outlive its competitors. Alongside CribMD, WeCare will keep running its existing structures and will not build more.

Thank you for listening to Built In Africa.

This script was adapted by Kolawole Oluwanifemi and edited by Muyiwa Matuluko

Research and interview by Kolawole Oluwanifemi 

Sound design by Oghenekaro Obrutu

This is a production of Techpoint Africa

I am Emmanuel Paul

Please subscribe, share and drop a review of this podcast, by searching for ‘Built in Africa’ on Apple Podcasts, Google Podcasts, Spotify, iHeartRadio or wherever you get your podcasts. You can also email us feedback at [email protected]

For more stories on startups and innovation in Africa, please visit techpoint.africa

This episode is brought to you by Whogohost WordPress Hosting. Visit builtin.africa/whogohost and use coupon code BUILTINAFRICA to get 25% off on any annual plan.

Narrator: Port Harcourt, Nigeria, Saturday March 25 2017. Chukwuma Eleje, father of four, says goodbye to his family as he sets out to make deliveries for the day. Chukwuma works for one of the third-party logistics partners of eCommerce giant, Jumia. But little does he know that it’s his last goodbye.

Chukwuma ended up being murdered by 2 young men who ordered 2 iPhone 7 devices using Pay on Delivery, a popular payment option on Nigerian eCommerce platforms. After brutally snuffing the life of Mr. Eleje, the young men tied Chukwuma up and stuffed him into a septic tank. 

The unfortunate incident happened at a time when Nigerians were still coming to terms with online shopping. Pay on Delivery was the preferred option, given the level of distrust and fear they feel. But the murder incident didn’t look good on the industry. 

The question is if they took Pay on Delivery out of the equation in those early days, what were the chances of survival for eCommerce businesses in Nigeria? 

Naturally, these platforms began to explore safer options as it became clearer that Pay on Delivery wouldn’t be sustainable in the long haul. Soon, escrow services became the perfect replacement but they were quite unpopular at the time. 

Somewhere in Ghana in 2017, on the floors of the Meltwater Entrepreneurial School of Technology (MEST) accelerator programme, three Nigerians, Ehi Aigiomawu, Ibrahim Oladele, and Tomisin Adeshiyan  came up with the idea for a bespoke escrow service. They named it Vesicash. Globally, the eCommerce sector is predicted to be worth $6.5 billion by 2022, and Vesicash plans to make it safe for Nigerian online businesses

Ehi Aigiomawu: We found out that buyers could not trust the sellers to deliver the right items, so they would prefer Pay on Delivery instead. And sellers, on the other hand, people who sell, are not really convinced that “oh, if I ship this item, am I really sure this person will pay me? Won’t it be an issue later on?”. So most of the time, this was leading to lots of unfulfilled orders. So how do we solve this problem? We knew that the main issue that these two people — the buy and the seller — had was trust. So they couldn’t trust each other. So we asked, “how could we build a platform to foster trust between these sets of people so that they can transact smoothly?”

Narrator: That’s Ehi Aigiomawu, Vesicash Co-founder and Chief Technical Officer. 

Ehi Aigiomawu: We did a couple of research in different spaces, and we found out that the problem was not just in the eCommerce space, it was also in the freelance sector, it was also in the real estate sector, and in other sectors too. So, we narrowed down and we decided that we’re going to solve this problem, and we decided that escrow was a way for us to solve this problem, to foster trust between buyer and seller. So, we immediately registered the company called Vesicash with the sole purpose of guaranteeing payment security for digital transactions across Africa.

Narrator: So, they pitched the idea and it sounded good.

Ehi Aigiomawu: MEST liked it but then, we had to come back to Nigeria to validate the idea… MEST is in Ghana. Nigeria is a bigger market than Ghana so we had to come back to Nigeria, to actually validate the idea here in Nigeria, to ensure that it’s actually a problem that is not just in Ghana but, businesses in Nigeria also face similar challenges.

Narrator: With the feedback they got from MEST, and on returning to Nigeria after the one year programme, they built the first MVP.

After testing their MVP in the market, the Vesicash team integrated the feedback into rebuilding the product. All these took place within the last quarter of 2018.

With help from two business and product oriented individuals, Ehi, who happens to be the only one with the software engineering skills, officially launched Vesicash in February 2019. Ibrahim is the Chief Executive Officer while Tomisin is the Chief Product Officer.

So what exactly is Vesicash’s value proposition?

Ehi Aigiomawu: It’s an end-to-end infrastructure that allows people to make and receive escrow payments. We have a set of APIs that any business from any sector can integrate. We also make provisions for other kinds of interfaces, like SDKs and widgets, that can also be plug and play into your app and use directly even if you don’t know how to use APIs.

Narrator: From Ehi’s description, it is clear that Vesicash runs both B2B and B2C models. 

On the consumer side, one-time users can generate a single-use link, this option is called the Instant Escrow. Similar to that, there’s another feature that comes in handy for WhatsApp and Instagram merchants, Trizact Payment Link.

Not only Nigerians enjoy Vesicash services, it has users from Kenya, South Africa, Singapore, the UK, Canada, and other parts of the world.

Ehi confirms that most of Vesicash’s users are businesses cutting across legal firms, health, eCommerce, real estate, lifestyle, and agriculture within and outside Africa. Among the 300+ monthly users are Lagos-based lifestyle brand, May Anthony; Nigerian medical equipment store, EveryMedical; and African Things.

Vesicash operates a flexible commission-based model depending on location.

Ehi Aigiomawu: For customers that are outside Africa, we charge them 5% for every transaction that happens. For customers within Nigeria, we charge them 2.5%. We also have a couple of clients who have white-labelled our solution, so for those, we have a different pricing model.

Narrator: Apart from MEST’s investment in 2018, the startup is in the process of raising another round. Meanwhile, the startup has also closed an undisclosed round led by Ingressive Capital.

Ehi says Vesicash has been experiencing steady growth, in the two years since it kicked off operations. In her words, 

Ehi Aigiomawu: The growth rate of our monthly revenue is between 30% to 45%.

Narrator: Of course, given the novelty of escrow services in Africa, adoption was slow at the start, but Ehi says the situation has improved. After all, if you search the Internet for escrow services in Nigeria, Vesicash is one the top results.

One challenge the startup is looking to surmount is getting talents with the required skill sets to join the team. As a long-term solution, Vesicash is in the process of building a community providing on-demand talent. 

It is noteworthy that Ehi’s first foray into entrepreneurship was to organise training sessions for university students interested in tech.

Ehi Aigiomawu: My first startup was basically to train undergraduate students. The idea was to train undergraduates and equip them with software development skills, so they could also get employment. The whole point was to solve unemployment issue in Nigeria.

Narrator: Not hiding her worries, Ehi hopes no regulation comes up in Nigeria to adversely affect the business. As the startup eyes more high-end users to boost revenue, it will continue to work towards its lofty ambitions at launch.

For Ehi, Vesicash has an edge in the Nigeria market because it offers services that stand it out among competitors.

Ehi Aigiomawu: One thing we’ve been able to do is to understand that escrow needs are different across different sectors. Even Nigerian banks are providing escrow services to some degree. We understand that all of these players are there but the point is we have been able to distinguish ourselves by providing technology that, no matter where you are on the journey, you can plug in escrow from anywhere. So it’s not restricted.

Like I said, the core of our product is flexibility. It can be used by anyone in any sector, there’s no restriction. Most other products that we have locally, there are just escrow products defined in a specific way. So they are rigid; they’re just built to be used in one specific way. If you are not using it in that specific way, you cannot use it, right?

But for us, the fact that we can understand the people we are dealing with, we understand that needs are different, we’ve been able to position ourselves in a way that anyone in any sector can basically utilise our escrow technology.

Thank you for listening to  Built In Africa.

This script was written by Oluwanifemi Kolawole and edited by Muyiwa Matuluko

Research and interview by Oluwanifemi Kolawole

Sound design by Oghenekaro Obrutu

This is a production of Techpoint Africa

I am Oluwanifemi Kolawole

Please subscribe, share and drop a review of this podcast, by searching for ‘Built in Africa’ on Apple Podcasts, Google Podcasts, Spotify, iHeartRadio or wherever you get your podcasts. You can also email us feedback at [email protected]

For more stories on startups and innovation in Africa, please visit techpoint.africa

Please subscribe, share and drop a review of this podcast, by searching for ‘Built in Africa’ on Apple Podcasts, Google Podcasts, Spotify, iHeartRadio or wherever you get your podcasts. You can also email us feedback at [email protected]

For more stories on startups and innovation in Africa, please visit techpoint.africa

Build the money of the future at https://currency.techpoint.africa/

Image by WorldSpectrum from Pixabay

Please subscribe, share and drop a review of this podcast, by searching for ‘Built in Africa’ on Apple Podcasts, Google Podcasts, Spotify, iHeartRadio or wherever you get your podcasts. You can also email us feedback at [email protected]

For more stories on startups and innovation in Africa, please visit techpoint.africa