Marketing isn’t just ads, it’s every single interaction your business has. In this episode of the Mr & Mrs In Business podcast, Chris and Helen break down the truth behind effective marketing, why most businesses get it wrong and how real brand trust is built through consistency, personality and long-form content.

From bad habits on airplanes to bad habits on LinkedIn, this episode is part honest rant, part masterclass in what actually works when you’re trying to grow your business. They share how video and podcasting have powered the success of their own two brands, Thread A Pixel and Two Krakens, and why more businesses need to stop chasing likes and start building relationships.

They also dig into employee-generated content, brand consistency and the massive mistake many companies make by only posting from their business page. No matter your industry, this episode will show you how your team, your tone and your trust all shape your brand.

If you're tired of wasting time on content that doesn’t convert and you want to understand how to use your marketing to actually drive long-term business growth then this one’s for you.

In this episode of Mr & Mrs in Business, Chris and Helen sit down with Laura and Kelly from Hayley Windows to talk about the real experience of being women running a business in the construction world, from generational ownership to managing customers, pricing challenges and staying grounded in a very flashy industry.

The conversation dives into what it’s like being women-led in a male-dominated sector, how roles evolve over time when working with your partner and why brand, service and trust still win in business today. Expect relatable stories, a bit of ranting and plenty of laughs.

They also explore how perception doesn’t always reflect reality, especially when people assume business owners are loaded, or that turnover equals profit. If you’ve ever felt misunderstood as a business owner or wanted insight into the reality behind running a trade-based company, this one is packed with gold.

Running a business with your partner or spouse isn’t all sunshine and roses and in this brutally honest episode of Mr & Mrs in Business, Chris and Helen sit down with another husband-and-wife team to talk about what it's really like behind the scenes.

From balancing childcare and chasing payments to late-night arguments and learning to define your own roles, this episode covers the challenges most business couples face, but rarely talk about. If you're building a business with a family member, this one will hit home.

We also talk about building trust with customer,  and the hard truth about what happens when you try to be everything to everyone. Whether you're a startup founder, married entrepreneurs, or growing a team—there’s something in here for you.

Ideas Fest 2025 completely changed our perception of what a business festival can be. In this episode of Mr & Mrs in Business, Chris and Helen reflect on their raw, honest and unexpected journey through the UK's most talked-about business festival.

From initial skepticism to genuine inspiration, they walk through how Ideas Fest 2025 helped them reconnect with their own entrepreneurial spark. Expect stories of uncomfortable networking moments, powerful talks from real founders and surprising lessons from million-pound business owners who kept it refreshingly honest.

This isn’t your usual highlights reel, it’s an unfiltered conversation about mindset, tenacity, self-belief and what it really means to step out of your comfort zone. If you're a small business owner thinking about attending Ideas Fest, or you're just feeling stuck and need a shot of inspiration, this episode is for you.

Talbots Law is a West Midlands success story and in this episode of the Mr & Mrs in Business Podcast, Chris and Helen sit down with the Callum Haynes Sales Director and Nicola Reeve Head of Franchising to explore how Talbots Law have grown into one of the region’s most trusted and recognised legal firms, without losing sight of their values.

They unpack the power of building relationships over transactions, the impact of becoming employee-owned and how Talbots Law has evolved to meet the needs of clients from every walk of life, from startups and salon owners to major corporate franchises.

The conversation dives deep into the firm's commitment to trust, brand integrity and community. From their sponsorships and partnerships to their bold marketing choices and client-first culture, this episode is a masterclass in sustainable business growth.

Whether you're a business owner looking to scale, build a stronger brand, or better serve your clients, the Talbots Law story offers lessons in leadership, authenticity, and resilience.

Stop chasing viral content and start focusing on what actually grows your business. In this episode of Mr & Mrs in Business, Chris and Helen dive deep into the viral myth, explaining why obsessing over impressions and likes won’t bring in sales and what you should focus on instead.

They break down why creating content for your ideal customer profile (ICP) leads to more meaningful engagement, stronger leads and actual revenue, even if it only gets a fraction of the views. From fake gurus promising viral hacks to the dangers of copying your competitors, this episode is packed with real-world advice from business owners who’ve tested it all.

If you're a business owner trying to build trust, attract loyal clients and grow sustainably, this conversation will reshape how you think about video marketing and content strategy. Forget going viral. It’s time to go relevant.

Chris and Helen sit down with their business coach, Mike Allen from Stepstone Consulting, to dive into the realities of business coaching and why it's not what you think. After a year of working together, they discuss how the right coach can help you find clarity, regain your motivation and create a roadmap that actually works.

In this episode of the Mr & Mrs in Business Podcast, they explore the importance of starting with the end goal, why most business owners are their own harshest critics and how small changes can have a massive impact on your business. They also share real experiences, including team feedback exercises, setting boundaries with clients and how to balance life, marriage and business.

If you've ever doubted whether a business coach is worth it, or wondered how to make real progress without burning out, this episode is a must-watch.

In this unfiltered episode of Mr & Mrs in Business, Chris and Helen throw out the rulebook and have a proper moan. From the rising cost of living and subscription overload to late parcels and the state of UK politics, nothing is off-limits. It’s honest, raw and absolutely needed.

The pressure of always “staying positive” as business owners can build up and today, they’re letting it all out. They talk about being taxed from every angle, the decline in customer service, how small business owners are under more pressure than ever and why SMEs are the backbone of the UK economy but still get treated like an afterthought.

With everything from school system gripes and environmental frustration to the ridiculous rise in household costs and business software subscriptions, this episode is like a group therapy session for anyone running a business in today’s climate. If you've ever felt like shouting “Is it just me?” this is the episode for you.

In this episode of Mr & Mrs in Business Podcast, Chris and Helen are joined by branding expert Craig for a conversation on what branding really means for small businesses and why most companies get it wrong.

They dig into the difference between a logo and a brand, the mistakes businesses make when cutting corners and the simple tools that can instantly improve your professional image. From dodgy Canva logos to missing vector files and Hotmail email addresses, this episode unpacks how the little things affect trust, credibility and customer loyalty.

The trio also cover how to use brand guidelines without killing creativity, why consistency matters more than flash and how even AI has a place (if you know how to use it wisely). There’s real-world advice for startups and growing businesses alike, especially those who think branding is just for “when we’re bigger.”

If you're serious about standing out in a saturated market, building trust and showing your customers you mean business, this episode is a must-watch.

Is growth always the goal? In this episode of Mr & Mrs in Business, Chris and Helen dive into the idea of scale asking the question: is bigger better in business, or is there a smarter way to grow?

They share how their business has grown by 27% in the past year without adding a single new team member, proving that growth doesn’t always have to mean more people, more stress, or more hours. Instead, it’s been about refining systems, being laser-focused and making decisions based on what actually brings profit and joy.

Throughout the episode, they talk openly about the pressures of managing a larger team, the turning point that changed their growth strategy and why they’ve chosen to stay intentionally lean while still scaling both revenue and impact.

If you're a small business owner wondering whether to scale up or streamline, this honest and unscripted chat offers practical insights, lived experience and a few laughs along the way. Because sometimes the answer to is bigger better in business... is no.