Built to Convert

Brian Kato is the Owner of Fusion Vine, a digital marketing agency that helps businesses improve their online visibility through SEO, local search, and data-driven marketing strategies. He has over a decade of experience in the industry and has built a reputation for using innovative tools to streamline SEO work. Brian is also an Agency 10x alumnus known for helping agencies scale into six- and seven-figure revenue. Under his leadership Fusion Vine has earned recognition in the SEO community and is accredited by the Better Business Bureau with an A+ rating.

Search engines, automation, and AI are transforming how businesses reach customers. Yet success still hinges on a distinctly human touch. Tyler Lane hosts Brian Kato to explore how marketers can blend AI with human insight to build sustainable growth. They discuss mastering brand signals, creating multimodal content strategies, and using reputation management to protect long-term success.

Brandon O'Connor is the Founder and CEO of Trustworthy Digital, a full-service digital advertising and analytics agency committed to delivering industry-leading results with integrity, transparency, and measurable outcomes. He launched the company in 2018 to transform digital marketing by eliminating unethical practices such as manipulated data and hidden pricing. Since beginning his digital marketing career in 2001, he has overseen more than $2 billion in ad spend and helped generate over $10 billion in client revenue.

Digital marketing is flooded with agencies that overpromise and underdeliver, leaving businesses frustrated with hidden markups and incomplete strategies. This episode explores how honesty, adaptability, and AI-powered innovation can differentiate an agency in a crowded space. Tyler Lane hosts Brandon O'Connor as they discuss strategies for building a transparent digital agency, the evolution of SEO in an AI-driven world, and how integrity creates sustainable client relationships.

Mariah Kamei is the Vice President of Growth at IMM, a full-service digital marketing agency based in Boulder, Colorado, specializing in building national marketing programs that become smarter and more valuable over time. With over 15 years of experience, she has led marketing, strategy, sales, and analytics teams, driving growth for global leaders like Adobe and Microsoft. At IMM, Mariah crafts innovative strategies by merging creativity with analytics to spark unparalleled growth.

AI is reshaping B2B marketing, but scaling campaigns without losing authenticity remains the biggest challenge. Tyler Lane hosts Mariah Kamei, Vice President of Growth at IMM, as they explore how to balance campaign velocity with empathy, empower creatives with strategic constraints, and integrate AI as an enabler rather than a replacement. Mariah also shares how authenticity, storytelling, and clear leadership keep teams and brands grounded in a fast-moving digital landscape.

Brad Smith is the Founder and CEO of Codeless Interactive, a content production company that specializes in creating high-quality, SEO-optimized content for leading SaaS, service, and affiliate brands in competitive digital markets. Under his leadership, Codeless produces hundreds of long-form articles each month, combining strategy, SEO, writing, design, and video to drive growth for clients such as monday.com, Zapier, and ActiveCampaign. Brad is also the CEO of Wordable and a partner at uSERP, expanding his influence in the content marketing and SEO industries. His work has been featured in major publications including Forbes, The New York Times, Business Insider, and The Next Web. 

Scaling content is the dream for many companies, but as volume increases, quality often decreases. Brad Smith has built a career solving this exact challenge. His perspective? Most businesses don't have a writer problem. They have a delegation problem. In this conversation, host Tyler Lane and Brad dive into what it takes to scale SEO and content operations without sacrificing quality. They discuss building strong systems, why broken processes kill performance, and how relationship-driven link building creates lasting SEO results. Brad also shares hard-earned lessons on leadership, process alignment, and how agency owners can earn credibility when starting out.

Tyler Lane is the CEO and Founder of Session Interactive, a Denver-based digital marketing consultancy specializing in SEO, analytics, paid search, and content strategy for mid-market and enterprise brands. With over 11 years of experience in digital marketing, Tyler leads a team of seasoned professionals who deliver data-driven solutions to help clients achieve measurable growth. Under his leadership, Session Interactive has become a trusted partner across industries such as finance, healthcare, technology, and travel, known for its strategic thinking and flawless execution.

Too many marketers chase clicks and impressions, only to be disappointed when real business growth doesn't follow. While these vanity metrics may look good on paper, they rarely reflect true performance. Tyler Lane shares how brands can shift from surface-level indicators to strategies that truly drive ROI, emphasizing the importance of integrated marketing, measurable outcomes, and modern SEO strategies that adapt to AI-driven changes.

Keith Scandone is the Co-founder and CEO of O3 World, an interactive and digital product agency that combines business intelligence, human-centered design, and integrated technology to deliver strategies and digital solutions for enterprise clients. He co-founded O3 World in 2005 and has steered its growth as a strategic partner for clients such as Comcast, Thomson Reuters, and Five Below. Keith also leads O3's Ventures initiative, which accelerates the growth of digital products through investment, advisory support, and design strategy.

How can an agency evolve while staying true to its strengths and delivering long-term value in a competitive, fast-changing market? According to Keith Scandone, the key is knowing where you excel and building deep, authentic client relationships. He shares how focusing on specialization, fostering complementary partnerships, and embracing innovation while staying grounded in business realities has helped O3 World grow sustainably. Host Tyler Lane and Keith explore why narrowing capabilities beats being "full service," how trust fuels enterprise partnerships, and the role of in-person connections in strengthening client bonds. Keith also discusses strategies for balancing experimentation with sustainability in the AI era.

Jeff Tucker is the Senior Director of SEO at SoFi, a US digital finance firm offering student‑loan refinancing, mortgages, personal loans, investing and banking. He has served in that role since October 2017 and led adoption of AI‑powered tools to boost keyword research and organic traffic. Before SoFi, Jeff held SEO leadership roles at Location3 and Green Tape, managing content strategy and search optimization.

Staying visible in search is harder than ever. AI-driven results and LLM-powered experiences are changing how users discover brands and how companies must compete for organic visibility. Host Tyler Lane speaks with Jeff Tucker, Senior Director of SEO at SoFi, about scaling enterprise SEO with AI, building authority through data-driven content, and navigating the next era of search. They discuss aligning SEO with business units for ROI, implementing AI without sacrificing quality, and future-proofing organic strategies in an evolving search landscape.

Chuck Aikens is the Founder of Tymoo, a digital marketing collective that empowers brands and agencies to integrate AI into growth strategies for scalable, data‑driven outcomes. With over two decades of experience in SEO, content development, and automation, he previously built and led the agency Volume Nine before founding Tymoo in August 2022. Tymoo's mission is to cut through AI hype and deliver practical, actionable AI marketing solutions that move the needle in real business settings.

AI is changing how people search, discover, and buy. However,  most brands are still clinging to outdated SEO tactics. As search engines integrate generative models and buyers use tools like ChatGPT and Perplexity to make decisions, brands must shift their strategies or risk becoming irrelevant. Tyler Lane hosts Chuck Aikens for a bold and practical discussion about how to stay visible in this AI-first landscape by aligning with how people search and buy in 2025.

Liza Adams is the AI Advisor and GTM Strategist at GrowthPath Partners, a firm that helps B2B companies adopt AI responsibly and effectively. She has over 20 years of leadership experience at companies like Smartsheet, Juniper, and Pure Storage. Liza was named one of Pavilion's 50 CMOs to Watch in 2024. She advises teams on using AI to boost performance and drive ethical, inclusive growth.

AI is changing the way marketing leaders operate. Yet while many teams apply AI to content, few are tapping into its full potential as a strategic thought partner. Host Tyler Lane speaks with Liza Adams about how AI can empower CMOs to lead more effectively, collaborate across departments, and drive deeper customer alignment. The real power of AI, she explains, isn't in the tools; it's in how marketers leverage it.

Brian Brooks is the Founder of FreshPixelCo, a digital design studio specializing in web design, UI/UX, branding, and digital marketing services for small businesses. With over 20 years of experience in digital design, he brings a deep understanding of user-centered design and visual storytelling to his work. Operating as a one-person agency out of Denver, Colorado, Brian collaborates directly with clients to deliver high-quality, conversion-focused designs with fast turnaround times. His mission is to help small businesses grow by replacing traditional advertising with effective, ROI-driven digital strategies.

Traditional design workflows often slow teams down when speed and adaptability matter most. This episode explores how solo creatives can move faster than agencies, spark momentum, and deliver high-value work without the friction. Tyler Lane talks with Brian Brooks about integrating seamlessly into client teams, using fast execution to inspire collaboration, and how thoughtful boundaries help sustain creative energy over time.