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The rebranding of ICF’s integrated marketing communications and associated technology businesses into ICF Next was just over a year old when the pandemic hit. Kris Tremaine, Senior Managing Partner, who leads a 1200-employee-strong team, shares how everyone rallied behind a new brand promise to earn active participation to drive business results for clients. Listen in to learn how the active participation of ICF Next employees contributed to a year of successes.
By PR CouncilThe rebranding of ICF’s integrated marketing communications and associated technology businesses into ICF Next was just over a year old when the pandemic hit. Kris Tremaine, Senior Managing Partner, who leads a 1200-employee-strong team, shares how everyone rallied behind a new brand promise to earn active participation to drive business results for clients. Listen in to learn how the active participation of ICF Next employees contributed to a year of successes.