World's Most Successful Agencies

Creating stories that stop the scroll has kept the fast-growing Day One on the move. According to CEO Josh Rosenberg, the pandemic has only sharpened the agency’s focus and required the work to become fresher and more compelling.  Keys to 2021 success have been an increasingly diverse, deliberately anti-racist organization; dedicated time for fresh thinking; a new video studio; and the Day One forest.

Raymond Crosby, President and CEO of Crosby, and team are reaping the rewards of Inspiring Actions that Matter.  He shares how the firm -- launched 30-years ago to serve local Annapolis businesses -- this year landed a $20 million, 5-year integrated marketing assignment for the Peace Corps, created a six-figure community college scholarship program to groom diverse talent, and won a slew of industry awards.

Current Global’s growth is outpacing the industry, they’re winning awards – including a coveted one for Idea Creation at Cannes – and leading the industry in committing to making all work inclusive. Virginia Devlin, CEO, attributes these successes to constant reinvention, which has been necessary to balance the needs of employees and the needs of the business.

Since joining The Next Practice Group nearly a year ago, The Bliss Group has been tapping -- and being tapped by -- other founder-driven firms in the group. Cortney Stapleton, Managing Partner, says retaining the firm’s focus on integrated marketing communications for highly regulated industries and bringing in other experts as needed is driving opportunity and growth.

When Diana Littman took over as CEO of MSL US nearly three years ago, one thing she didn’t change is the firm’s positioning around influence and impact. Instead, she set about working with her new leadership team to bring it to life, and in the process, make it differentiated and ownable for the firm. During this podcast, Diana shares some of the ways they’ve kept this focus on every undertaking, including their DE&I efforts.

Ahead of the pandemic, Ketchum had stepped up workplace flexibility as part of a huge reorganization to bring clients more sector expertise.  According to CEO Mike Doyle, this early jump allowed the firm to quickly shift their focus to developing timely products and services.  Listen in and learn more about the firm’s progress on this and overall diversity efforts. 

Lippe Taylor Group CEO Paul Dyer explores the failures of advertising in his new book, Friction Fatigue.  He says this has created a significant opportunity for integrated PR firms, and Paul and his leadership team are building Lippe Taylor, Cheer Partners and twelvenote as the first Earned Marketing Agencies to capture it. Listen in and learn more about how they are gaining the lead role with clients.

Neil Mortine, CEO of Fahlgren Mortine, has led incredible growth in nine U.S. markets for the Columbus, Ohio-headquartered agency, but he’s been hard-pressed to build relationships with new hires during the pandemic. They’re about to learn that “Schocktober” is his favorite time of year and to be on high alert for his quirky brand of humor. The fun has a purpose -- Neil shares that colleagues who know and care for each other take great care of clients.

After a long career at Edelman and a short stint at Waypoint Partners, Julianna Richter, CEO of Ogilvy PR, saw the opportunity to rebuild a brand famous for big creative that delivered bigger results as too good to pass up. Working alongside a new global CEO, she and the rest of the leadership team are reimagining and rebuilding the Ogilvy brand for what clients need today.  Listen in to learn about the work she and the team are doing and how it has already paid off with big wins from Coca-Cola and FEMA.

EGAMI Group and Zeno Group are partnering to help EGAMI scale its business, both agencies recruit and retain Black talent, and their clients tap the important and fast-growing multicultural US market.  According to Teneshia Jackson Warner, founder and CEO of EGAMI, and Barby Siegel, CEO of Zeno, the decision to form a partnership was easy -- they joke that 1 + 1 = 11.  Listen in and learn how the leaders are motivated to work together to make their agencies -- and the world -- better places.