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Built to Last
EPISODE OVERVIEW
In this episode, Russell Westcott sits down with Quentin D’Souza and Rob Break for an unfiltered, high-level conversation about real estate investing, market timing, affordability, development, and long-term wealth creation.
With nearly 30 years of experience, Russell breaks down what actually matters when markets shift — and why chasing hype, cheap deals, or spreadsheets alone often leads to costly mistakes. From tenant selection and infill development to market cycles and coaching, this conversation pulls back the curtain on how experienced investors think, pivot, and stay profitable through uncertainty.
This is not theory. This is lived experience.
---
IN THIS EPISODE
* Russell’s Three Pillars of Real Estate Investing: what you buy, where you buy, and who you rent to
* Why tenant profile matters more than purchase price
* The real truth about market timing — and why it absolutely matters
* Why Russell encouraged investors to exit Ontario and BC ahead of the peak
* How infill development in Edmonton became a strategic pivot
* Why builders and investors think very differently
* The difference between building units and building livable homes
* Why affordability, not supply, is Canada’s real housing issue
* How fear freezes investors at the exact wrong time
* Why experience through multiple cycles beats hype and shortcuts
* What serious investors should look for in coaching and mentorship
---
MEMORABLE QUOTES
* “Timing absolutely matters — don’t let anyone tell you different.”
* “Every mistake I’ve ever made was from breaking one of my three pillars.”
* “Cheap properties attract expensive problems.”
* “Builders get paid by square footage. Investors get paid by tenants.”
* “You don’t buy real estate off a spreadsheet — you buy it off people living in it.”
* “Sometimes the smartest move is taking chips off the table while everyone else is celebrating.”
* “Canada doesn’t have a housing supply problem — it has an affordable housing problem.”
---
COACHING & MENTORSHIP
If you’re serious about becoming a more confident and capable real estate investor, the biggest challenge usually isn’t effort — it’s clarity.
Most people don’t get stuck because they lack ambition. They get stuck because they’re unsure what to focus on next, which decisions actually matter, and how to move forward without costly mistakes. In a fast-changing real estate market, having a clear roadmap and a proven framework can make all the difference.
Across business, sports, and investing, the gap between average results and exceptional results often comes down to one thing: access to the right coaches and mentors. The kind of guidance that helps you see around corners, avoid common pitfalls, and make better decisions with confidence.
If you’d like to explore what that kind of support could look like for you, simply send an email to:
[[email protected]](mailto:[email protected])
We’ll connect and see how we can help you move forward.
---
FOLLOW ME ON THE SOCIALS
Main Website: [https://russellwestcott.com/](https://russellwestcott.com/)
Instagram: [https://www.instagram.com/russellwestcott/](https://www.instagram.com/russellwestcott/)
Facebook: [https://www.facebook.com/RussellAllenWestcott/](https://www.facebook.com/RussellAllenWestcott/)
YouTube: [https://www.youtube.com/@RussellWestcott](https://www.youtube.com/@RussellWestcott)
Twitter: [https://twitter.com/russellwestcott](https://twitter.com/russellwestcott)
LinkedIn: [https://www.linkedin.com/in/russell-westcott-8848b818/](https://www.linkedin.com/in/russell-westcott-8848b818/)
Podcast: [https://russellwestcott.podbean.com/](https://russellwestcott.podbean.com/)
---
MUSIC CREDITS
Pax by Soulish – Premium Beats
LICENSE 8177579
YouTube ID: UVZNP3L4S9VNKPC7
The Old Tale by Magdalena – Premium Beats
LICENSE 8177663
YouTube ID: 1RFUK4VWLYRXDX2R
From East to West by Arthur Basov – Premium Beats
LICENSE 8413593
YouTube ID: FPVEHZMG3XNNWD1R
Art of Silence V2 by Uniq
Fluffing a Duck by Kevin MacLeod
Decisions by Kevin MacLeod
Licensed under Creative Commons Attribution 4.0
[https://creativecommons.org/licenses/by/4.0/](https://creativecommons.org/licenses/by/4.0/)
Source: [http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100756](http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100756)
Artist: [http://incompetech.com/](http://incompetech.com/)
Enigmatic by bensound.com
Royalty Free Music: [https://www.bensound.com/royalty-free-music](https://www.bensound.com/royalty-free-music)
License Code: 0XDXSVCDNZDXQ9H7
Artist: Benjamin Tissot
“My Town Yo Town” by Doug Maxwell / Media Right Productions
Way Out West by Twin Musicom
Licensed under Creative Commons Attribution 4.0
[https://creativecommons.org/licenses/by/4.0/](https://creativecommons.org/licenses/by/4.0/)
Artist: [http://www.twinmusicom.org/](http://www.twinmusicom.org/)
View all episodes
By Russell WestcottEPISODE OVERVIEW
In this episode, Russell Westcott sits down with Quentin D’Souza and Rob Break for an unfiltered, high-level conversation about real estate investing, market timing, affordability, development, and long-term wealth creation.
With nearly 30 years of experience, Russell breaks down what actually matters when markets shift — and why chasing hype, cheap deals, or spreadsheets alone often leads to costly mistakes. From tenant selection and infill development to market cycles and coaching, this conversation pulls back the curtain on how experienced investors think, pivot, and stay profitable through uncertainty.
This is not theory. This is lived experience.
---
IN THIS EPISODE
* Russell’s Three Pillars of Real Estate Investing: what you buy, where you buy, and who you rent to
* Why tenant profile matters more than purchase price
* The real truth about market timing — and why it absolutely matters
* Why Russell encouraged investors to exit Ontario and BC ahead of the peak
* How infill development in Edmonton became a strategic pivot
* Why builders and investors think very differently
* The difference between building units and building livable homes
* Why affordability, not supply, is Canada’s real housing issue
* How fear freezes investors at the exact wrong time
* Why experience through multiple cycles beats hype and shortcuts
* What serious investors should look for in coaching and mentorship
---
MEMORABLE QUOTES
* “Timing absolutely matters — don’t let anyone tell you different.”
* “Every mistake I’ve ever made was from breaking one of my three pillars.”
* “Cheap properties attract expensive problems.”
* “Builders get paid by square footage. Investors get paid by tenants.”
* “You don’t buy real estate off a spreadsheet — you buy it off people living in it.”
* “Sometimes the smartest move is taking chips off the table while everyone else is celebrating.”
* “Canada doesn’t have a housing supply problem — it has an affordable housing problem.”
---
COACHING & MENTORSHIP
If you’re serious about becoming a more confident and capable real estate investor, the biggest challenge usually isn’t effort — it’s clarity.
Most people don’t get stuck because they lack ambition. They get stuck because they’re unsure what to focus on next, which decisions actually matter, and how to move forward without costly mistakes. In a fast-changing real estate market, having a clear roadmap and a proven framework can make all the difference.
Across business, sports, and investing, the gap between average results and exceptional results often comes down to one thing: access to the right coaches and mentors. The kind of guidance that helps you see around corners, avoid common pitfalls, and make better decisions with confidence.
If you’d like to explore what that kind of support could look like for you, simply send an email to:
[[email protected]](mailto:[email protected])
We’ll connect and see how we can help you move forward.
---
FOLLOW ME ON THE SOCIALS
Main Website: [https://russellwestcott.com/](https://russellwestcott.com/)
Instagram: [https://www.instagram.com/russellwestcott/](https://www.instagram.com/russellwestcott/)
Facebook: [https://www.facebook.com/RussellAllenWestcott/](https://www.facebook.com/RussellAllenWestcott/)
YouTube: [https://www.youtube.com/@RussellWestcott](https://www.youtube.com/@RussellWestcott)
Twitter: [https://twitter.com/russellwestcott](https://twitter.com/russellwestcott)
LinkedIn: [https://www.linkedin.com/in/russell-westcott-8848b818/](https://www.linkedin.com/in/russell-westcott-8848b818/)
Podcast: [https://russellwestcott.podbean.com/](https://russellwestcott.podbean.com/)
---
MUSIC CREDITS
Pax by Soulish – Premium Beats
LICENSE 8177579
YouTube ID: UVZNP3L4S9VNKPC7
The Old Tale by Magdalena – Premium Beats
LICENSE 8177663
YouTube ID: 1RFUK4VWLYRXDX2R
From East to West by Arthur Basov – Premium Beats
LICENSE 8413593
YouTube ID: FPVEHZMG3XNNWD1R
Art of Silence V2 by Uniq
Fluffing a Duck by Kevin MacLeod
Decisions by Kevin MacLeod
Licensed under Creative Commons Attribution 4.0
[https://creativecommons.org/licenses/by/4.0/](https://creativecommons.org/licenses/by/4.0/)
Source: [http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100756](http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100756)
Artist: [http://incompetech.com/](http://incompetech.com/)
Enigmatic by bensound.com
Royalty Free Music: [https://www.bensound.com/royalty-free-music](https://www.bensound.com/royalty-free-music)
License Code: 0XDXSVCDNZDXQ9H7
Artist: Benjamin Tissot
“My Town Yo Town” by Doug Maxwell / Media Right Productions
Way Out West by Twin Musicom
Licensed under Creative Commons Attribution 4.0
[https://creativecommons.org/licenses/by/4.0/](https://creativecommons.org/licenses/by/4.0/)
Artist: [http://www.twinmusicom.org/](http://www.twinmusicom.org/)
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