From Concept to Culture: How to Lock in Long-Term Change

Great companies aren't built by accident—they're locked in by design. This episode covers how to operationalize the principles of the book inside your organization. From onboarding to events to systems, this is about turning belief into behavior and behavior into results.

In this episode, you'll learn:

• How to align every department to your core values
• Why internal clarity leads to external credibility
• What it takes to institutionalize momentum