BUILT TO LAST with Rob Sperry

Built to Last in Direct Selling | Chapter 6: Leadership Development


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Leadership Development: Personal Development Builds More than People

True growth in direct selling comes not from poaching leaders with flashy deals, but from developing them through structured systems and personal transformation. Icons like Dexter Yager built legacy organizations by duplicating leadership—not buying it. Effective leadership development requires onboarding, mentorship, personal growth and behavioral accountability. Corporate teams must support—not control—field-led growth. Ultimately, retention thrives when people feel they're growing as individuals, not just earning commissions.

In this episode, you'll learn:

  • Why the best field leaders often don't start out as your best recruits
  • How to avoid "hall-of-fame" leadership traps
  • The real reason your best leaders might be leaving
...more
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BUILT TO LAST with Rob SperryBy Direct Selling News