Built to Last

In this episode, Megan chats with Dustin Riechmann, a podcast guesting expert who helps entrepreneurs leverage appearances for business growth. They discuss his journey from engineering to launching 7 Figure Leap and the transformative power of podcast guesting for generating leads and building relationships.

Dustin introduces his "Five Ps" framework, detailing strategies for crafting pitches and selecting the right shows. He addresses common fears associated with self-pitching and advocates for a structured approach for solopreneurs.

They conclude with actionable advice on call-to-action strategies for Facebook groups and reinforce the idea that podcast guesting is a vital tool for forming authentic connections and nurturing potential clients.

HIGHLIGHTS:

2:27 Dustin's Journey into Podcast Guesting

4:55 Marketing Strategies for Podcast Guesting

8:09 Why Start with Podcast Guesting?

10:41 The Sequence of Podcast Guesting

14:07 Frequency and Consistency in Guesting

17:57 Building Relationships through Podcasting

23:20 Long-Term Benefits of Podcast Guesting

25:16 Finding Opportunities for Guesting

26:16 The Five Ps Framework

29:18 How to Approach Podcast Guesting

35:08 The Role of Virtual Assistants

38:43 Podcast Guesting and Community Building

connect with Dustin:

7 Figure Leap playbook | Website

Megan Huber’s Socials & Resources:

LinkedIn  |  Instagram  |  Facebook  |  Book a Call |  Consulting

Structured Freedom Inc | Client Acquisition For High Ticket Coaches

The Coaches Pathway to $500K | Guide and 10-part video mini-course

In this episode, Megan welcomes Amanda Webster, CRO of Accruity, about the critical role of networking and relationship-building in our careers. Amanda reflects on her transformational journey from the legal industry to her current position, emphasizing the power of genuine connections and the importance of surrounding oneself with supportive individuals.

Together, they explore practical strategies for effective networking, particularly for introverts, and discuss the impact of technology on human relationships. Amanda shares insights on maintaining connections during career transitions and highlights the long-term value of nurturing relationships.

They wrap-up with Amanda's encouragement to embrace discomfort as a pathway to growth while reinforcing the significance of transparency and trust in professional interactions. This conversation is filled with valuable takeaways for anyone seeking to deepen their professional network authentically.

HIGHLIGHTS:

2:42 Career Transitions and Networking

5:01 The Power of Relationships

8:12 Overcoming Introversion in Networking

10:12 Getting Comfortable with Discomfort

11:07 Building Genuine Connections

16:03 Following Up with Purpose

19:09 The Long Game in Networking

27:56 The Rise of AI and Human Connection

34:19 The Future of Community Building

connect with Amanda:

Website

Facebook

Megan Huber’s Socials & Resources:

LinkedIn  |  Instagram  |  Facebook  |  Book a Call |  Consulting

Structured Freedom Inc | Client Acquisition For High Ticket Coaches

The Coaches Pathway to $500K | Guide and 10-part video mini-course

In this extensive interview, Jay Conner, a seasoned real estate investor and coach, shares his journey and insights into building a successful coaching business over the past 14 years.

He recounts his entrepreneurial journey starting in 2003 when he and his wife began investing full-time in single-family homes and describes the challenges he faced during the 2008 financial crisis that led to a pivotal transformation in his approach to financing. When he suddenly lost access to a crucial line of credit, Jay discovered the world of private money lending, which opened up new avenues for funding his real estate deals. This discovery not only salvaged his business but allowed it to thrive as he capitalized on the influx of foreclosures in the market.

Transitioning to the coaching space, Jay created educational programs that demystified this concept for potential lenders, allowing him to raise significant capital quickly. The journey into coaching began in earnest after a conversation with fellow real estate expert who encouraged him to leverage his unique skill set in private money fundraising. Following this advice, Jay held his first seminar in 2011, marking the formal launch of his coaching initiatives.

Megan and Jay discuss the significance of having a clear and focused brand. Jay describes how he positioned himself as the “private money guy,” a title that has remained consistent throughout his career. He underscores the necessity of a singular marketing message that resonates with a clearly defined audience. This focus has not only established him as a leading authority in the real estate coaching niche but has also helped in building trust and recognition among potential clients.

Throughout the interview, the value of consistency and authenticity in branding is highlighted. The dialogue concludes with both Jay and Megan encouraging aspiring coaches to focus on one primary result they can provide to clients, rather than attempting to blend multiple expertise areas into a single offering. Jay reiterates how vital it is to lean into one’s authentic self when engaging with audiences and creating marketing content.

HIGHLIGHTS:

2:37 Jay's Real Estate Journey

6:05 Discovering Private Money

9:10 Transition to Coaching

11:08 Creating Effective Courses

13:22 Advice for Aspiring Coaches

16:03 The Importance of a Clear Message

18:44 Staying Authentic in Business

23:00 The Power of Masterminds

26:53 Overview of Offer Suite

32:08 Building Trust with Clients

36:28 The Client Journey Explained

41:20 Secrets to Long-Lasting Success

connect with Jay:

Website | Get Jay's book, Where to Get the Money Now

Megan Huber’s Socials & Resources:

LinkedIn  |  Instagram  |  Facebook  |  Book a Call |  Consulting

Structured Freedom Inc | Client Acquisition For High Ticket Coaches

The Coaches Pathway to $500K | Guide and 10-part video mini-course

In this episode, Megan revisits her new hero offer, Super Community, highlighting its successful launch and the reactivation of past clients, alongside new member growth. She discusses the shift towards a community-centric model in coaching and the implications of AI for our industry.

Megan shares the transition of Super Community to a month-to-month subscription, enhancing member engagement and onboarding. Key components like live coaching, specialized Masterclasses, and strategic collaborations are outlined, emphasizing the importance of community connections.

Megan concludes by inviting listeners to join her upcoming workshop, detailing how Super Community can benefit both new and seasoned entrepreneurs. Starts June 17 and you can register for free HERE!

HIGHLIGHTS:

2:50 The Impact of AI on Coaching

5:23 Changes to Super Community

9:56 New Subscription Model

13:09 Expanding Community Engagement

15:44 Power Partners and Collaborations

19:54 Introducing Additional Coaching

21:16 The Revenue Revolution Program

24:30 Improving Sales Strategies

Megan Huber’s Socials & Resources:

LinkedIn  |  Instagram  |  Facebook  |  Book a Call |  Consulting

Structured Freedom Inc | Client Acquisition For High Ticket Coaches

The Coaches Pathway to $500K | Guide and 10-part video mini-course

In this two-part episode, Megan dives into the creation and launch of her new offer, Super Community. She shares the concept of a "hero offer," inspired by Sarah Blakely, and how she aimed to fill a gap in the coaching industry by building a program that not only addresses its challenges but also encourages community engagement.

Megan discusses her own journey from individual coaching to developing group programs and highlights the importance of fostering a buyer-ready community. The Super Community initiative is designed to provide participants with actionable skills and quick wins, all at an accessible price point.

Megan also touches on the varied success stories from early participants and emphasizes the need for adaptability based on market feedback. In the next episode, she'll explore the benefits participants are experiencing and how the program will evolve.

HIGHLIGHTS:

3:19 The Concept of the Hero Offer

8:59 Analyzing Client Pain Points

14:39 Building a Buyer-Ready Community

18:28 Creating the Super Community Offer

21:32 The Launch Process Begins

33:35 The Importance of Getting Started

35:56 Insights on Buyer Demographics

41:02 Reflections on the Launch Experience

Megan Huber’s Socials & Resources:

LinkedIn  |  Instagram  |  Facebook  |  Book a Call |  Consulting

Structured Freedom Inc | Client Acquisition For High Ticket Coaches

The Coaches Pathway to $500K | Guide and 10-part video mini-course

Megan welcomes Kris Jones of Red Door Stories where she discusses the vital role of storytelling in connecting businesses with their audiences amidst rising AI influence. She shares her journey from early creative projects to a branding career with brands like Nike and Adidas, emphasizing authentic communication.

Kris highlights the importance of clear messaging that addresses specific client problems and warns against spreading marketing efforts too thin. She advocates for a narrative-first approach to help clients articulate their unique value propositions. Additionally, she introduces the "Marketing Universe" concept for effective strategy, and offers resources for entrepreneurs to enhance their storytelling skills

HIGHLIGHTS:

3:59 The Shift in Storytelling

7:05 Emphasizing Authenticity in Branding

11:01 Articulating Value and Pricing

15:57 The Importance of a Clear Narrative

18:09 Selling Aspirational Identities

21:44 The Power of a Single Problem

26:32 Creating Effective Content

30:22 The Framework for Your Brand Story

33:50 Simplifying Content Creation

40:25 The Role of AI in Storytelling

CONNECT WITH KRIS:

Website | Facebook | Instagram | LinkedIn

Megan Huber’s Socials & Resources:

LinkedIn  |  Instagram  |  Facebook  |  Book a Call |  Consulting

Structured Freedom Inc | Client Acquisition For High Ticket Coaches

The Coaches Pathway to $500K | Guide and 10-part video mini-course

In this episode of the Built to Last show, Megan engages in an insightful dialogue with Jenna Larson, founder of GroupTrack CRM. They explore how Jenna developed this tool to manage social media client interactions, stemming from her own experiences.

Their conversation emphasizes the importance of genuine engagement in today's business landscape, especially within Facebook groups, where building trust is crucial. Jenna shares strategies for nurturing leads through personalized outreach and effective community engagement.

They address common concerns around implementing GroupTrack CRM, highlighting its user-friendly onboarding process. This episode provides valuable insights on adapting to changing buyer psychology and cultivating lasting business relationships in a dynamic marketplace.

HIGHLIGHTS:

4:29 The Birth of GroupTrack CRM

7:59 Navigating Imperfection in Business

9:43 Building Community with Purpose

12:55 The Power of DMs

14:47 Understanding Buyer Psychology

20:22 Adapting to Changes in the Market

22:43 Automation vs. Personal Touch

26:36 Cultivating Engagement in Groups

32:25 Overcoming Tech Overwhelm

36:50 When to Invest in GroupTrack

CONNECT WITH JENNA:

Website

Jenna's FB Community

Megan Huber’s Socials & Resources:

LinkedIn  |  Instagram  |  Facebook  |  Book a Call |  Consulting

Structured Freedom Inc | Client Acquisition For High Ticket Coaches

The Coaches Pathway to $500K | Guide and 10-part video mini-course

In this episode, Megan shares three actionable strategies to fill your group coaching program with clients this week, without the complexity of funnels or ads.

She discusses using client interviews for feedback that can lead to service conversations, reconnecting with former clients through personalized outreach, and following up with past consults to remind them of their goals.

Megan emphasizes the power of bold action and clear communication, sharing how asking can create opportunities. Lastly, you're invited to explore her free resource, the Perfect Group Coaching Offer Playbook, to effectively structure and present your offerings. Take action now to build a thriving coaching business!

HIGHLIGHTS:

1:43 Client Interviews for Quick Wins

4:24 Reconnecting with Old Clients

5:38 Following Up with Past Consults

8:37 The Power of Asking

11:03 Simplifying Your Selling Strategy

MENTIONED IN THIS EPISODE:

Group Coaching Playbook

Megan Huber’s Socials & Resources:

LinkedIn  |  Instagram  |  Facebook  |  Book a Call |  Consulting

Structured Freedom Inc | Client Acquisition For High Ticket Coaches

The Coaches Pathway to $500K | Guide and 10-part video mini-course

In this episode of the Built to Last show, Megan interviews Kendall Lejeune, exploring his multifaceted journey as an entrepreneur, educator, and branding expert.

Kendall recounts his early influence from his entrepreneurial grandfather, which instilled a strong desire to forge his own path rather than adhere to traditional employment models. Though he initially thrived as a music teacher, he felt a persistent entrepreneurial drive, leading him to explore real estate while still educating students. He began wholesaling houses while teaching and quickly expanded his income through real estate.

The conversation shifts to how Kendall's diverse pursuits intersect and inform his approach to branding and community building. He compares designing marching band shows to creating effective brands, equating both to theatrical productions that elicit specific emotional responses from an audience. Through his experiences in music and performance, Kendall articulates how successful branding hinges on intentional design elements, stimulating emotional connections and guiding customer perceptions.

Kendall further discusses organic growth strategies he employed to cultivate his community without relying on paid advertising, emphasizing that brands should make people feel part of something greater. Initially, he focused on providing free, value-driven content in his podcast, asking insightful questions that resonated with listeners.

The essence of his growth strategy intertwines community engagement with the branding process, reflecting that the brand's “soul” resonates with its audience. He emphasizes the importance of understanding human psychology to foster that sense of belonging — recognizing the various desires and fears driving potential audience members. This genuine understanding encourages community members to engage at different levels, including both free and paid offerings, translating inquiries and interest into structured programs that add value to their entrepreneurial journeys.

Kendall also addresses the evolution of the brand and the organic adaptation of its offerings, noting that changes should align with the community's needs. He acknowledges that branding isn't just about transactional relationships; it’s about creating meaningful experiences and responding genuinely to audience feedback.

HIGHLIGHTS:

6:46 The Journey into Real Estate

16:55 Transitioning from Teaching to Consulting

24:16 Creating Community and Engagement

29:49 The Psychology of Community Building

37:41 The Soul of Your Brand

CONNECT WITH KENDALL:

Only Brand Fans

Only Land Fans

Kendall's website

Megan Huber’s Socials & Resources:

LinkedIn  |  Instagram  |  Facebook  |  Book a Call |  Consulting

Structured Freedom Inc | Client Acquisition For High Ticket Coaches

The Coaches Pathway to $500K | Guide and 10-part video mini-course

Meg Rentschler, a psychotherapist turned executive coach, discusses her journey with Megan, emphasizing the importance of mastering coaching skills over sales tactics.She highlights the challenges new coaches face in defining their identities and the pressures of group coaching.

The conversation addresses the need for realistic client expectations, the adverse effects of a scarcity mindset, and the significance of self-care. Meg and Megan focus on fostering relational connections over transactional interactions, particularly within business settings. They discuss the significance of active listening and curious questioning as pivotal relational skills that enhance the client-coach dynamic, echoing the need for leaders to cultivate these traits within their teams for a healthier and more productive environment.

HIGHLIGHTS:

3:30 Meg's Journey from Psychotherapy to Coaching

7:54 The Shift to Executive Coaching

8:22 The Importance of Mastery in Coaching

13:01 Navigating Group vs. Private Coaching

16:15 Fear and Success in Coaching

20:38 Client Success and Retention in Coaching

28:17 Addressing Burnout in the Coaching Industry

32:25 Creating Flow in Business

37:05 The Importance of Iteration in Learning

40:24 Building Relational Connections in Coaching

CONNECT WITH MEG:

Website

Star Coach Podcast

YouTube

LinkedIn

Facebook

Megan Huber’s Socials & Resources:

LinkedIn  |  Instagram  |  Facebook  |  Book a Call |  Consulting

Structured Freedom Inc | Client Acquisition For High Ticket Coaches

The Coaches Pathway to $500K | Guide and 10-part video mini-course