A giant beanbag stitched for a laugh turned into a public company with a purpose. Shawn D. Nelson, founder and CEO of LoveSac, joins us to unpack how “buy better, buy less” became the heartbeat of a billion-dollar disruptor, and why durability and modular design can beat disposable culture at its own game. From a borrowed ballet studio to a NASDAQ ticker, Shawn shares the scrappy choices, the near-misses, and the quiet convictions that shaped LoveSac’s trajectory.

We dig into the missionary experience in Taiwan that forged his discipline, fluency, and resilience—habits that map directly to entrepreneurship: start at zero every day, listen hard, and keep moving. Shawn explains how Sactionals were born from customer curiosity, then engineered into a patented system that grows, shrinks, and refreshes with new covers and components. He makes a bold case for sustainability that actually sustains: products designed to last decades and evolve with your life, not shiny upgrades that pressure you to rebuy. Along the way, we tackle the “comfort kills” trap, the premium on founder-led companies when paired with world-class operators, and the humility to hire smarter people and let them truly own outcomes.

If you’re stuck on the sidelines—mid-career, restless, unsure where to begin—Shawn offers a clear starting point: do something. Cut the first piece of fabric, test the idea, and let momentum teach you. We close with his long-term vision for LoveSac as a purveyor of the best stuff: modular, serviceable, future-ready products that earn trust and reduce waste. Ready to rethink growth, durability, and what a brand can stand for? Press play, then tell us the first small step you’ll take today. Subscribe, share with a friend who needs the push, and leave a quick review to help others find the show.

Join the What if it Did Work movement on Facebook
Get the Book!
www.omarmedrano.com
www.calendly.com/omarmedrano/15min