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Being an entrepreneur is hard. Like, really hard.
Join us as we tell the story of Saysh — the footwear brand Allyson and Wes started five years ago, naively, out of pure frustration. The breaking point? No one would pay a fair price for Allyson to wear their shoes at the Olympics. So they built their own.
This is the messy, honest version: what they got wrong, what they learned, and what it actually takes to build something from nothing.
Takeaways
You can learn more about Saysh at Saysh.com
In this episode we respond to some of your feedback--the encouragement and the doubt. Allyson and Wes get candid with comments they've heard from listeners about Allyson's pursuit of LA28. This is a fun one!
Join the community at MoreInUs.com
What if it's not just about winning? Reframing your goals and understanding why you're pursuing them is critical to a balanced life. Allyson and Wes dive into how framing your goals can lead to freedom. What happens when Bronze is your Gold?
Takeaways
Dive in with Wes and Allyson to explore the burden of seeking permission, the cost of being the first to do something, and the complexity of decision-making. Of course, they talk about the journey to LA28 and they provide some practical tips to reframe permission.
Takeaways
Follow Built To Last on Instagram
Visit us at: MoreInUs.com
Follow Allyson and Wes on IG
The Floor is where we get real. In this episode, we dive into trauma treatment, redefining the "failure" of a silver medal, and the impact of failure on your personal and professional life. We explore the importance of a small, supportive circle and the realization that sometimes we're really just doing too much.
Takeaways
Join the Journey at MoreInUs.com
Returning to You: An Inspirational Journey of Reinvention
In this episode, we explore the powerful narrative of reinvention, resilience, and the pursuit of new possibilities in later life. This inspiring conversation dives into personal stories, mental and physical transformation, motherhood, and breaking societal expectations to discover what truly lies beyond the limits.
Key Topics
The first episode of Built to Last discusses the theme of building things that really last, including legacy, body, and relationships. The episode explores The Why behind Allyson's goal of making the L.A. 2028 Olympic team and competing in her hometown of Los Angeles.
Takeaways
Partners
Saysh -- Footwear made specifically for women's bodies.
AZA Fertility -- We're here to make one of life's most daunting journey's easier.
When Allyson told Wes that she was thinking about returning to the Olympics, he was caught off guard to put it mildly.
From the publisher's feed
What does it actually take to build something that lasts?
Built to Last is the podcast where Olympic legend Allyson Felix and her brother and business partner, Wes, have the conversations…
Allyson is the most decorated U.S. track and field athlete in history. She is also, right now, training for her sixth Olympics at the 2028 Los Angeles Games. She'll be 42.
Wes is a former pro athlete turned entrepreneur and co-founder of Saysh and Always Alpha. He knows how to build — and how to ask the questions that make people tell the truth.
Every episode goes deep on ambition, entrepreneurship, identity, and what it means to have a dream that doesn't fit someone else's timeline.
This show is for anyone who knows there is more in them.